Alicia Kolbe Poole was one of the few hand-chosen marketers chosen to introduce the US to Red Bull Energy Drink. Influencers before Instagram, content before YouTube & maybe the last brand titan to rise from a pre-smartphone world still filled with myth, legend & mystery.
Alicia shares her story and her role in Red Bull's manifest destiny and the marketing philosophy that somehow resonates more today than it did in a pre-energy drink America.
We talk about Red Bull's "No-Strategy, Strategy", building a brand upside down & why "Red Bull Gives You Wiiings" is more of a mantra than a tagline.
Connect w/ Alicia: https://www.linkedin.com/in/aliciapoole/https://www.aliciapoole.com/
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