Privacy vs Personalization

Privacy and personalization are two sides of a double-edged sword. Retailers are going to be hard-pressed to personalize their marketing offerings with new privacy protocols. Google says no more cookies and Apple has opt-out options on its new operating system. Solution? Retailers are sitting on a gold mine with first-party data. The challenge is how to use it and create broader strategies for awareness and acquisition. Join Robin Lewis and Shelley E. Kohan, TRR's chief strategist, as they deconstruct how to deliver personalization and privacy to demanding, savvy consumers.

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For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.