Hey, There Friends! This week we have some great guests! First, the dynamic trio of Urban Wine Collective and Charles Morrison of Jardesca Aperitiva!
About Urban Wine Collective
Urban Wine Collective was birthed based on the love 3 women shared over wine and the lack of safe space allotted for millennials and AA women to learn without being judged. Everyone is welcome, so come in, sit down, and pour yourself a glass...
About Charles Morrison
I was born and raised in Los Angeles, California. I went to the University of Oregon where I found my passion for entrepreneurship and my love of wine. I worked at a small winery for 3 months during my senior year, and I knew from then on I wanted to work in the wine industry in some capacity.
I appreciated being out on the vineyard on a weekly basis and enjoyed figuring out how to build a brand catered to specific target audiences. Right after college, I worked at Amazon for 5 years in the sales and marketing division on two different teams. In 2017, I left Amazon to work with my Dad and our business partner growing our lovely aperitif wine brand, Jardesca. I am currently wearing the hats as owner, sales and market manager, recipe generator, and photographer for our company.
The idea of leading a simple life, surrounded by friends, enjoying the garden, is one of our guiding principles, inspired by Epicurus. We believe that when we grow the garden, we bring balance to life. Sharing experiences with others is what makes us truly rich. Life is short and every day deserves a pause, a moment for an aperitiva.
“Our wealth is measured by what we enjoy, not what we own.” -Epicurus
Jardesca White Aperitiva
Jardesca California Aperitiva is a botanically infused, all-natural, low alcohol aperitif that marries 10 botanicals including pink grapefruit, bay leaf, and pink peppercorn, with a blend of 3 artisanal California wines, with Viognier at the heart. Best enjoyed over ice, Jardesca California Aperitiva is perfectly balanced, delicious and beautifully refreshing.
Jardesca Red Aperitiva
Jardesca Red Aperitiva is a botanically infused, all-natural, low alcohol aperitif that marries 10 botanicals including tangerine, ginger and cardamom, with a blend of 3 artisanal California wines, with Zinfadel at the heart. Best enjoyed over ice, Jardesca Red Aperitiva is perfectly balanced, delicious and refreshingly different.
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