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by Host: Renée J. Johnson
The Rosé Hour Podcast

Protector Cellars


Hey there, Friends!  

This week we catch up with Rosay with Jaime and Alex Katz of Protector Cellars!

About Rosay with Jaime

Jaime Brown is Boston-based Wine & Beauty Freelance Writer and Digital Content Creator. She is the CEO Co-Founder of SWEDISH JEALOUSY LIPSTICKS, a Made for All shades, Cruelty-Free and Gluten-Free Lipstick brand founded to bridge the gap usually found in Lipstick shades. Jaime also works as the Lead Content Writer for TriWine App, a new and advanced wine application that allows you to build your ecosystem of wine tastings! In a nutshell, Jaime is a writer obsessed with Red lipstick and Rosé.

About Protector Cellars

The roots of any good wine are in the vineyard. When I started making wine in California a decade ago, harvests were still on the kind of schedule they had been on for the previous 30 years. But with each successive year, droughts became more severe, harvests started earlier, and wildfires torched vineyard lands with increasing regularity. I realized that I had the responsibility and the opportunity to do something about it, and that’s why I started Protector Cellars. A winery that would actually be CLIMATE POSITIVE.

CLIMATE POSITIVE means that we go beyond carbon neutral, and actually have a net positive effect on the environment by pulling more greenhouse gases out of the atmosphere than we put in. So how do we accomplish this ambitious goal?

The obvious place to start on this mission was in the vineyard. Typically, about 40% of the greenhouse gas emissions attributable to a bottle of wine are produced in the vineyard. Certified sustainable vineyards go through a rigorous certification process, much of which revolves around environmental stewardship. By reducing electricity, water, pesticides, and fossil fuel consumption, vineyards are able to significantly reduce their greenhouse gas output. That’s why all of our grapes come from certified sustainable vineyards.

The next and most notable target is the glass bottle. Roughly 50% of the greenhouse gas emissions attributable to a bottle of wine are purely due to the production of the glass bottle 🤯 (that’s the “mind-blown” emoji, for the uninitiated). To make matters worse, glass is super heavy, so transporting it around uses a lot of energy, it’s delicate, so you have to pack it with a bunch of cardboard, and it’s cheap to produce, so even though it can be recycled, it almost never is. By using cans, we reduce the packaging portion of our emissions by over 60%.

Then comes the really fun part. We partner with organizations that plant trees around the world, to capture more carbon dioxide than we produce in the entirety of our operation. In addition to sequestering carbon dioxide, these trees help provide a source of food and income to struggling communities, which has a multiplier effect by making these communities less likely to cut down existing trees for wood and agriculture.

About the Rosé

The 2019 Rose is an uncommon Bordeaux blend, including Cabernet Sauvignon, Cabernet Franc, Merlot, and (gasp!) Sauvignon Blanc.  We may be breaking with tradition on this one, but we have a good reason, as this has everything you want from a Rose.  It’s chewy like bubblegum, fruity like a strawberry rhubarb pie, and refreshing like a cold lake on a hot day. Jump on in.

Each can is 250mL, slightly less than 2 glasses of wine. Three cans are the equivalent of a standard bottle of wine (750mL).

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Episode 45

by Host: Renée J. Johnson