S01E17: Business Development for Translation Companies
Business development in the translation industry is often a misunderstood and confusing topic. I had a chance to speak with Elizabeth Gomez on this topic. She talks about value proposition, creating a niche and ways to understand your customers' issues. We discuss how a knowledge-based industry like the language industry can strategize develop the business, who is involved in the definition of business development and what the role of a sales person is in this function.
Among other subjects we discuss the business development cycle in the language industry, developing a flow between marketing and sales, communicating value to clients, identifying your strengths to become a specialist and many other topics in the context of business development for translation companies.
Don't forget to subscribe to the Translation Company Talk on your favorite podcast platform, and contribute to the improvement of this show by leaving your comments and feedback.
The podcast The Translation Company Talk is embedded on this page from an open RSS feed. All files, descriptions, artwork and other metadata from the RSS-feed is the property of the podcast owner and not affiliated with or validated by Podplay.