S02E02: Dynamics of German Translation Market

The German translation market is not just big, but it is also very unique and different from the North American translation markets. Christina Jagdman, CEO of wordinc, joins me on this episode of the Translation Company Talk, discusses how the translation business works in the German market. She discusses how she started in this industry as well as how things have changed in the past year or so.

She also talks about about the German localization market in general, state of innovation in this market, the sectors driving the German market, language combinations commonly involved in localization, work volumes, demand for translation vs the emerging field of transcreation, inter-dependencies and integration of German localization market with other markets in the DACH region, adoption of technology and investment in this area, fragmentation of the market, segmentation of the localization industry, M&A and investments from outside the industry, profit margins and what drives them, finding the right partner to expand into the German market, the impact of Brexit and the EU regulations affecting the translation and localization market.

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