Enrollment Management in 2021 – Key Trends for Independent Schools

In this timely episode, Heather Hoerle, executive director and chief executive officer of The Enrollment Management Association, shares her observations on how the pandemic has impacted independent school enrollment trends and what disruptors heads and boards should anticipate in the future. A thought leader in enrollment management, Heather personally led the charge for the professionalization of the admission and enrollment professional, demanding that industry colleagues mobilize to re-position the work of enrollment management as both strategic and foundational to institutional success. Heather’s career began in independent schools as an administrator, student advisor, and teacher then embarked on a successful 23-year tenure in leadership roles with The Association of Boarding Schools (TABS) and eventually serving as a vice president at The National Association of Independent Schools (NAIS).