Marketing is a big scary word for most dentists because WHERE DO YOU START?! And honestly, starting is the hardest part! With so many platforms, and analytics, and funnels, it is basically a new language. But it can also be SO. FUN. Join me this week for a very basic intro course to marketing and learn where I believe you should start. These tips will help you bring your dental practice into the modern digital world so you can start making a name for yourself to outshine the competition.

If you feel ready to jump into the world of sleep medicine, it can give you a sense of imposter syndrome when you first start doing your consultations. That's why having a solid system with your team will always make you feel more confident. Diagnostics and asking the right questions will give you the entry point you need into having the right conversations with your patients. Show off your skills and get them to understand the value of a good night's sleep! In today's episode we discuss: Intake forms & pre-consultation evaluation. Sleep tests & conversations. The importance of connection to family doctors and other health specialists. Have you ever wanted to try your own team TRAINING DAY, but not sure where to start? Grab our FREE Amazing Race Starter Pack for templates and topic ideas to get your team motivated! Click the LINK HERE! IF YOU want a DEEPER DIVE, we have just the thing! We have recently launched our 6 Module Modern Dentist Challenge! Here we provide more insight into ALL the systems I use at my office and how we make it happen. For more info, Click HERE! As always, I would LOVE and appreciate if you would RATE and REVIEW this podcast and don’t forget it TAG me @drpeggybown on IG and please remember to hit the FOLLOW button! Peggy xox

Maybe one of the hardest aesthetic concerns in dentistry is masking a large black triangle while still delivering natural looking results. But with some great additions to your tool belt, you can conquer anything! In today's episode we discuss: The importance of a planned approach. The Bioclear system and how we can tweak it for our advantage. Tips for adding character to teeth in a simple way. Have you ever wanted to try your own team TRAINING DAY, but not sure where to start? Grab our FREE Amazing Race Starter Pack for templates and topic ideas to get your team motivated! Click the LINK HERE! IF YOU want a DEEPER DIVE, we have just the thing! We have recently launched our 6 Module Modern Dentist Challenge! Here we provide more insight into ALL the systems I use at my office and how we make it happen. For more info, Click HERE! As always, I would LOVE and appreciate if you would RATE and REVIEW this podcast and don’t forget it TAG me @drpeggybown on IG and please remember to hit the FOLLOW button! Peggy xox

Although I am obsessed with marketing, believe it or not, not all dentists love doing social media! And even for a self-proclaimed marketing addict, I even struggled to keep the consistency in my marketing for a long time. But what I have learned is that your team can be a huge asset IF you know how to get them excited to help out! In today's episode I discuss the tips and tricks I have learned that have really made my team a big part of the content creation process.

Having clearance for composite bonding is one of the most important things you can do to have long lasting work that your patients are happy with for years to come. However, not all patients are willing to go the ortho route, or aren't even good candidates for orthondontics! That is why I have been using the vertical bite technique with increasing frequency through the years, because it just works. Today we will discuss: Theory behind increasing the vertical bite and how that helps us as clinicians. How to determine your ideal candidates. Tips on how to get started with vertical bite changes at your clinic. Have you ever wanted to try your own team TRAINING DAY, but not sure where to start? Grab our FREE Amazing Race Starter Pack for templates and topic ideas to get your team motivated! Click the LINK HERE! IF YOU want a DEEPER DIVE, we have just the thing! We have recently launched our 6 Module Modern Dentist Challenge! Here we provide more insight into ALL the systems I use at my office and how we make it happen. For more info, Click HERE! As always, I would LOVE and appreciate if you would RATE and REVIEW this podcast and don’t forget it TAG me @drpeggybown on IG and please remember to hit the FOLLOW button! Peggy xox

In the past 6 months I have had the opportunity to join two incredible multidisciplinary clinics in my province, New Brunswick. These types of clinics are on the rise in rural areas so that these communities can attact various health services that they would otherwise not be able to draw in. Today's episode is a reflection on what my experience has been working with these groups, and how I believe they can benefit other dentists! Have you ever wanted to try your own team TRAINING DAY, but not sure where to start? Grab our FREE Amazing Race Starter Pack for templates and topic ideas to get your team motivated! Click the LINK HERE! IF YOU want a DEEPER DIVE, we have just the thing! We have recently launched our 6 Module Modern Dentist Challenge! Here we provide more insight into ALL the systems I use at my office and how we make it happen. For more info, Click HERE! As always, I would LOVE and appreciate if you would RATE and REVIEW this podcast and don’t forget it TAG me @drpeggybown on IG and please remember to hit the FOLLOW button! Peggy xox

WHITER TEETH - The #1 patient sought-after cosmetic treatment. This affordable treatment has a complicated history of sensistivity and lack-lustre results. I have offered whitening services for most of my career, with varying results from each product I have tried. In today's episode we discuss: Creating expectations with your patients about results In-Office vs Take-Home use Concerns and solutions for sensitivity

As a dentist, I cannot have more gratitude for my assistants and all of the work they put in behind the scenes and when I am not in the room to ensure successful appointments and patient satisfaction. I especially value their insights into our new patient consultation appointments and have put together a list of super star qualities I have seen in my assistant. I hope that by listening to this podcast, you and your assistant can improve your verbal and non-verbal communication to deliver an exceptional experience to your patients.

An engaged team is a powerful thing! When your team is excited and putting their 100% into your team training, that is when you get the best pay-off for the time you have put aside to help level up their skills. But it isn't always easy to foster. That's why this episode is dedicated to putting the FUN into your training days to bring your team together. Have you ever wanted to try your own team training day, but not sure where to start? Grab our FREE Amazing Race Starter Pack for templates and topic ideas to get your team motivated! ⁠Click the LINK here! ⁠ IF YOU want a DEEPER DIVE, we have just the thing! We have recently launched our 6 Module Modern Dentist Challenge! Here we provide more insight into ALL the systems I use at my office and how we make it happen. For more info, ⁠Click HERE! ⁠ As always, I would LOVE and appreciate if you would RATE and REVIEW this podcast and don’t forget it TAG me ⁠@drpeggybown⁠ on IG and please remember to hit the FOLLOW button! All episodes are now available on YouTube in 2023. Thank you so much for listening! Peggy xox

Every year I like to do a round up of my favourite tools I'm bringing from the previous year into the new one. These 5 tools have totally changed the game and help my clinic perform at the next level. Have you ever wanted to try your own team TRAINING DAY, but not sure where to start? Grab our FREE Amazing Race Starter Pack for templates and topic ideas to get your team motivated! Click the LINK HERE! IF YOU want a DEEPER DIVE, we have just the thing! We have recently launched our 6 Module Modern Dentist Challenge! Here we provide more insight into ALL the systems I use at my office and how we make it happen. For more info, Click HERE! As always, I would LOVE and appreciate if you would RATE and REVIEW this podcast and don’t forget it TAG me @drpeggybown on IG and please remember to hit the FOLLOW button! Peggy xox

You've just really impressed your client in their consult, but will what comes next hold the same value? The simple truth is, a weak closing can really harm your patient's first impression of you. If they feel like they are leaving with a shakey idea of what comes next, and a unprepared treatment coordinator who has more questions than answers, then your consult really wasn't as successful as you may have thought. Today we discuss: Making sure all your bases are covered before you leave the consultation. Strong communication between doctor, assistant, and treatment coordinator. Issuing treatment plans and ideal follow-up protocols. Have you ever wanted to try your own team TRAINING DAY, but not sure where to start? Grab our FREE Amazing Race Starter Pack for templates and topic ideas to get your team motivated! Click the LINK HERE! IF YOU want a DEEPER DIVE, we have just the thing! We have recently launched our 6 Module Modern Dentist Challenge! Here we provide more insight into ALL the systems I use at my office and how we make it happen. For more info, Click HERE! As always, I would LOVE and appreciate if you would RATE and REVIEW this podcast and don’t forget it TAG me @drpeggybown on IG and please remember to hit the FOLLOW button! Peggy xox

Sometimes as dentists, we run into children who need restorative work and we are their last hope. Now I'm not sure how it works in your area, but in New Brunswick, our children are looking at a 6-12 month waiting period for OR sedation. So being able to quell anxieties and get control of the paediatric appointment is crucial. In this epidsode I discuss: How to get your patient's focus back. Verbiage for talking with kids in fear. Prepping your parents to be your ally in the operatory. Have you ever wanted to try your own team TRAINING DAY, but not sure where to start? Grab our FREE Amazing Race Starter Pack for templates and topic ideas to get your team motivated! Click the LINK HERE! IF YOU want a DEEPER DIVE, we have just the thing! We have recently launched our 6 Module Modern Dentist Challenge! Here we provide more insight into ALL the systems I use at my office and how we make it happen. For more info, Click HERE! As always, I would LOVE and appreciate if you would RATE and REVIEW this podcast and don’t forget it TAG me @drpeggybown on IG and please remember to hit the FOLLOW button! Peggy xox

Every once and awhile it's good to look back at your work and make sure you are delivering the best patient experience possible. This episode mainly goes out to my audience of newer dentists who are looking to hone their skills, but I hope my more experienced audience can also take away a few reminders while I discuss my techniques to avoid patients calling up after their fillings saying that they have unexplained sensitivity. This quick episode is a great guide for thorough and careful fillings that will give you a painless reputation. Have you ever wanted to try your own team TRAINING DAY, but not sure where to start?  Grab our FREE Amazing Race Starter Pack for templates and topic ideas to get your team motivated!  Click the LINK HERE! IF YOU want a DEEPER DIVE, we have just the thing!  We have recently launched our 6 Module Modern Dentist Challenge!  Here we provide more insight into ALL the systems I use at my office and how we make it happen. For more info, Click HERE!   As always, I would LOVE and appreciate if you would RATE and REVIEW this podcast and don’t forget it TAG me @drpeggybown on IG and please remember to hit the FOLLOW button!  Peggy xox

We are back with another segment of our Marketing Moments Series! We discussed previously this great give away that promotes your skills and creates huge engagement. So now I'd like to talk to you about the follow through and how to make the most of a smile give away! Today we discuss: - Choosing the right applicant. - Documenting the moments. - Sharing the story. Have you ever wanted to try your own team TRAINING DAY, but not sure where to start?  Grab our FREE Amazing Race Starter Pack for templates and topic ideas to get your team motivated!  Click the LINK HERE! IF YOU want a DEEPER DIVE, we have just the thing!  We have recently launched our 6 Module Modern Dentist Challenge!  Here we provide more insight into ALL the systems I use at my office and how we make it happen. For more info, Click HERE!   As always, I would LOVE and appreciate if you would RATE and REVIEW this podcast and don’t forget it TAG me @drpeggybown on IG and please remember to hit the FOLLOW button!  Peggy xox

We're back with a brand new addition to our UnconDentional Series with a really unique way to deliver anterior Maryland Bridges. This ribbond method puts all of the esthetic control of your bridge in your hands. It is a great cost effective option that has given me many beautiful results over the years. Today we discuss: - What conditions must be present for this to be an option for your patient. - My technique for bridge placement. - Tips for making a realistic looking pontic. Have you ever wanted to try your own team TRAINING DAY, but not sure where to start?  Grab our FREE Amazing Race Starter Pack for templates and topic ideas to get your team motivated! ⁠ Click the LINK HERE!⁠ IF YOU want a DEEPER DIVE, we have just the thing!  We have recently launched our 6 Module Modern Dentist Challenge!  Here we provide more insight into ALL the systems I use at my office and how we make it happen. For more info, ⁠Click HERE!  ⁠ As always, I would LOVE and appreciate if you would RATE and REVIEW this podcast and don’t forget it TAG me ⁠@drpeggybown on IG⁠ and please remember to hit the FOLLOW button!  Peggy xox

While working in cosmetic dentistry is usually rewarding, you can't please everyone on the first attempt! While you and your team may know that we can always make things right and adjust as needed, our patients can react poorly at first! And if you don't know how to handle these situations both in front of the patient, and in your own head, then it is likely you won't last very long in the field. Today I discuss my own personal struggle with these types of situations and what I tell myself and my patients when they happen. In today's episode I discuss: ~ The two ways upset patients will respond. ~ How to deal with these conversations and ultimately please your patients. ~ What you need to tell yourself to stay in a positive mindset. Have you ever wanted to try your own team TRAINING DAY, but not sure where to start?  Grab our FREE Amazing Race Starter Pack for templates and topic ideas to get your team motivated! ⁠ Click the LINK HERE!⁠ IF YOU want a DEEPER DIVE, we have just the thing!  We have recently launched our 6 Module Modern Dentist Challenge!  Here we provide more insight into ALL the systems I use at my office and how we make it happen. For more info, ⁠Click HERE!  ⁠ As always, I would LOVE and appreciate if you would RATE and REVIEW this podcast and don’t forget it TAG me ⁠@drpeggybown on IG⁠ and please remember to hit the FOLLOW button!  Peggy xox

Stock Images are CANCELLED. 🛑 It's more important than ever to come across as an authentic brand, and your potential patients can spot a stock image photo a mile a way. This episode will help you sort out how to go about having a content Batching day so that your authenticity can shine through in your digital footprint. **BLACK FRIDAY SALE** Wanting more? Take "The Modern Dentist" digital course for access to videos showing this technique and more detailed descriptions of how I do my bonding. Also learn more about marketing in dentistry and the digital workflows that make life easier for your team! This action packed course offers a full suite of new tools for the modern, digital dentist who wants to stand out in a crowded market. AND, for a limited time, receive $600 OFF when you use my discount link with CODE: LEVELUP ⁠⁠Click here to access the course! ⁠⁠ ⁠⁠https://moderndentist.mykajabi.com/offers/G4nfqpFW⁠⁠ Thanks for listening! xo Peggy ⁠

We went back through the archives to repost one of our favourite episodes on building patient relationships! This is the most crucial part of dentistry and cannot be emphasized enough! There is a reason there are so many patients with dental anxiety and it is our responsibility, to correct the mistakes made by dentists in the past that has led to such poor patient perceptions. /// Wanting more? Take "The Modern Dentist" digital course for access to videos showing this technique and more detailed descriptions of how I do my bonding. Also learn more about marketing in dentistry and the digital workflows that make life easier for your team! This action packed course offers a full suite of new tools for the modern, digital dentist who wants to stand out in a crowded market. AND, for a limited time, receive $600 OFF when you use my discount link with CODE: LEVELUP ⁠⁠Click here to access the course! ⁠⁠ ⁠⁠https://moderndentist.mykajabi.com/offers/G4nfqpFW⁠⁠ Thanks for listening! xo Peggy ⁠

Probably one of the most common cosmetic issues I see that can throw off the harmony of a smile is uneven gum tissue. It's often hard for a patient to identify as the root cause which leads to them being disappointed in their smiles even after undergoing Invisalign or previous bonding. Being able to address this problem directly in your clinic can drastically improve outcomes and not require that much additional time! In today's episode we discuss: Diagnosing uneven gum tissue and discussing with your patient. Determining whether you can achieve the desired result or if your patient needs a specialist. How offering laser helps gain tx acceptance. Not quite sure what these steps might look like in practice? Take "The Modern Dentist" digital course for access to videos showing this technique and more detailed descriptions of how I do my bonding. Also learn more about marketing in dentistry and the digital workflows that make life easier for your team! This action packed course offers a full suite of new tools for the modern, digital dentist who wants to stand out in a crowded market. AND, for a limited time, receive $600 OFF when you use my discount link with CODE: LEVELUP ⁠Click here to access the course! ⁠ ⁠https://moderndentist.mykajabi.com/offers/G4nfqpFW⁠ Thanks for listening! xo Peggy

By popular demand, today's episode will discuss my free-hand technique that gets me many of the results seen on my Instagram. Today I will be discussing: Using my mock-up template that was previously done in the consultation process. Favourite materials. Finishing techniques for the final polish. Not quite sure what these steps might look like in practice? Take "The Modern Dentist" digital course for access to videos showing this technique and more detailed descriptions of how I do my bonding. Also learn more about marketing in dentistry and the digital workflows that make life easier for your team! This action packed course offers a full suite of new tools for the modern, digital dentist who wants to stand out in a crowded market. AND, for a limited time, receive $600 OFF when you use my discount link with CODE: LEVELUP Click here to access the course! https://moderndentist.mykajabi.com/offers/G4nfqpFW Thanks for listening! xo Peggy