Do you ever wonder how to keep the momentum going when juggling a day job and a side project? This week, Nathan and Travis share their experiences with this very thing. While working on a contract with the University of Oxford, Nathan has also been developing his side project, Dadversity. He brings invaluable insights about the importance of consistency, especially when it comes to maintaining a digital presence on social media. So, grab a notepad because, in this episode, you’ll learn that showing up consistently matters more than a viral post. Balancing energy and time between your day job and a side project can be a real challenge. They discuss how setting realistic expectations can be a game-changer. Nathan and Travis delve into the concept of a portfolio career and its potential benefits. Imagine this, you are not tied to one job or one job role; instead, you have multiple income streams from diverse roles that can make your life more fulfilling! We also touch on how to adjust your business model and be creative to decrease the friction and conflict between your side projects and your day job. Finally, we talk about the importance of consistency and showing up, even when you don't feel like it. If you're thinking about a career pivot, juggling a side project, or trying to balance multiple professional commitments, this episode is just what you need. Tune in, and let's redefine work-life balance together! Episode Links: Dadversity RainierDigital Follow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram:https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

Kenny Soto joins host, Travis Scott, on the Winding Road Careers podcast. Kenny is a seasoned marketing leader and growth-focused professional with over eight years of experience in developing and implementing effective digital marketing campaigns. He has worked with clients such as JP Morgan Chase Bank, Buzzfeed, and Ray Dalio. He is also the host of the People of Digital Marketing podcast. In this episode, Kenny shares his career journey, from aspiring to be a doctor to becoming a music theory major and eventually transitioning into marketing. He discusses the importance of note-taking, pattern matching, and documenting one's learning and achievements. He also shares his approach to career growth, emphasizing the importance of saying yes to opportunities, especially in the early stages of one's career, and the value of viewing oneself as a consultant within a company. Books Mentioned: - Rasputin for Hire Other Links: - Connect with Kenny on LinkedIn - People of Digital Marketing Podcast Follow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram:https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

Lindsay has had a fascinating career. She started out working for startups during the frenzied dot com era, got burned out right before the "dot bomb" happened and went back to school to earn a teaching certificate. She was a teacher at Oakland Unified for four years before burning out (the typical timeframe for teacher burnout) and was asked to come work in marketing for an entrepreneur she had worked for in the past. This led to her getting a lot of agency experience and, ultimately, starting her own agency. Now, she's a solo consultant (more specifically a marketing activist) and loves it. It fits how she likes to work and what she likes to do: teach, build, and advise. Our conversation dives into her career journey. We also talk about the power of understanding your strengths and playing to them and we even branched off and briefly talked about meditation and how it's helped her. Connect with Lindsay: Lindsay on LinkedIn Her company, Open Lines Marketing Follow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram:https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

Gaby Israel Grinberg is the Co-Founder and Chief Experience Officer at Proofpoint Marketing. She is also the co-host of the podcast, The Master Marketer Show. Gaby and I talked about: What she learned early in her career that has stuck with her Perseverance through personal and professional tragedy and adversity The importance of employer transparency Follow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram:https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

Sometimes we think of a career change as being a 180 from what we were previously doing. However, a common pivot is to make an adjacent change. An adjacent career change is moving into something that already 'touches' what you're already doing. It's not something completely different. Dan Cafiero called it "evolving with the market." He started out in digital advertising and event planning and eventually moved into a more strategic and technical role involved with ABM (account-based marketing) and program management. We also talked about: What a passion really is and does it apply to your career Why you need to try different things to be able to see what you couldn't before- hence the 'adjacent' nature of a career change How to take an ABM approach to your job search Follow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram:https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

April Rinne is a futurist and the author of Flux: 8 Superpowers for Thriving in Constant Change. If there's anything that's been a constant over the past few years for just about everyone, it's change- and big change. There's good change - the kind we opt into. That change is relatively easy. Then there's bad change - the kind that blindsides us and drives us down the spiral of worst-case scenarios and doomsday. April and I discuss several ways for dealing with change that she covers in her book. Follow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram:https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

In Part 1 of my interview with Joel, he talked about how he's built a huge following on social that now gets him paid to produce content. In Part 2, we shifted gears to talk about his experience as a recruiter and what you can do to get noticed and land interviews after you've made a career change. Follow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram:https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

In Part 1 of my interview with Joel Lalgee, he breaks down how he has grown his LinkedIn following to over 190K followers in just a few years. Not only has he built a huge following on LinkedIn, but he's done the same on TikTok and Twitter. Now he gets paid to produce content. If that's something you aspire to, you're gonna want to give this a listen. Follow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram:https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

All anyone can talk about right now is AI and ChatGPT which leads me to the question: Is it even worth it to try to become a better writer? The short answer is: yes. If you agree and want to become better at copywriting or want to pivot into copywriting, this episode is for you. Brannan Sirratt is a non-fiction book coach and editor. She was the editor of my book, Think Differently, and will be the editor of the next book I plan to start writing soon. Follow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram:https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

Have you ever left a conference feeling like you could have done a better job at meeting people? Yeah, me too. That's why I wanted to talk with Robbie about his book Croissants vs Bagels where he talks about this very thing. A week after our interview I was going to be attending a conference/tradeshow and Robbie offered some tips on how to approach it and what to do in certain, inevitable situations. If you're planning on attending in-person events this year, this interview (and his book) are essential. Robbie also has a new book called Break Out of Boredom: Low-Tech Solutions for Highly Engaging Zoom Events that will be available March 13, 2023. Connect with Robbie here. Check out Robbie's resources here. Follow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram:https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

Making a pivot is always challenging. The differences between sales and marketing can make this pivot even more challenging. Alexis Scott breaks down how she made the pivot and what she's learned along the way. Connect with Alexis on LinkedIn Her company, Workspan Follow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram:https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

Like many marketers right now, Emily Mireault became a RIF casualty and was suddenly in the market for a new role. After applying to numerous roles in the traditional "spraying and praying" fashion, she decided to do something different. She decided to go all in on using LinkedIn to organically find her next role. Find out what she did and how it worked in this episode of the Winding Road Careers podcast. Connect with Emily on LinkedIn Follow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram:https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

Changing jobs and companies is tough. Most of the time, we jump from one right into the other with barely a break. Mallory Lee wanted to change that, so during her interviews, she asked to take a mini-sabbatical between roles- and the companies agreed. She is now the VP of Operations at Nylas, which means she also moved into a completely different type of business. She needed to learn a new customer persona and market, not to mention adjust to working across multiple time zones (she had mostly been working only in the US Eastern Time Zone). Find out how she has transitioned and what she learned during her sabbatical. Follow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram:https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

In this episode of the Winding Road podcast, I welcome Ryan Gunn, a senior marketing operations consultant at Aptitude 8, a consultancy focused on marketing automation and HubSpot. Ryan reflects on his whirlwind first three months on the job, discussing the combination of learning a lot and feeling like an imposter among the highly knowledgeable team at Aptitude. We talk about: Marketing automation HubSpot Marketing operations Revenue operations Solutions architecture Imposter syndrome Learning and growth in a consultancy Career paths in marketing The role of accountability in writing and music The benefits of having a support system The importance of partnership and collaboration The challenges of maintaining productivity without a support system Connect with this week’s guest Ryan Gunn LinkedIn: https://www.linkedin.com/in/ryanagunn/ Follow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram:https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

Welcome to this week's episode of the Winding Road Podcast; today’s guest is Jenny Blake. We say hello to Jenny again to talk about serendipity because our last conversation got caught short (listen to Ep_41); we chat about what we think serendipity is, how it works, and how we can open ourselves to it. Jenny Blake is an author and podcaster who loves helping people move from friction to flow through smarter systems powered by Delightfully Tiny Teams. She just launched her award-winning third book, Free Time: Lose the Busywork, Love Your Business. We talk about: Increasing our serendipity surface area. Croissants Versus Bagels! Whoever you talk to at a conference, they want you to talk to them If I make one new friend at a conference, that's a success! Soften our vision around specific outcomes; then we can be delighted by whatever occurs We don't always know what our next moves are leading us toward Connect with this week’s guest Jenny Blake Amazon: Free Time, Pivot, Life After College Podcasts: Pivot with Jenny Blake, Free Time with Jenny Blake Follow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram:https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

If you have a non-linear career path, you're all but guaranteeing that you're throwing your resume down a black hole when you apply to jobs and lead with your resume. In this episode, I give you the framework to never have to do this again. Topics discussed: I made a promise to myself that if I had to look for another job, for whatever reason, I was not going to find it leading with my resume. Find a way for people to talk about you when you're not in the room. People don't buy what you do; they buy why you do it. How to find a mentor How to find and reach out to people you think are interesting and would like to get to know better. Why hosting an event is a game changer Books I mentioned or recommend reading on this topic: The Proximity Principle by Ken Coleman Croissants vs Bagels by Robbie Samuels Two-Hour Cocktail Party by Nick Gray Lose the Resume, Land the Job by Gary Burnison The Startup of You by Reid Hoffman and Ben Casnocha Steal Like an Artist by Austin Kleon Connect with me: Website: http://www.windingroadcareers.com/ Instagram:https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers Follow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram:https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

Welcome to this week's episode of the Winding Road Podcast; today’s guest is Dorie Clark. Dorie has been named one of the Top 50 business thinkers in the world by Thinkers50. She is a keynote speaker and teaches executive education at Duke University. She is also the Wall Street Journal bestselling author of The Long Game, Entrepreneurial You, Reinventing You and Stand Out, named the #1 Leadership Book of the year by Inc. magazine. A former presidential campaign spokeswoman, she frequently writes for the Harvard Business Review. We talk about: There are a lot of people building courses. How important is tying the community to those courses? How important do you think it is for people to be a part of a community? If they have a non-linear career? The resume is irrelevant. How do you prioritise the different things you're involved with? You talk about the long game in your book; what about a shorter timeframe? How do local network building versus broader entities like Linkedin etc., come into play? What was the catalyst for writing your book? Connect with this week’s guest Dorie Clark Website: https://dorieclark.com/ Linkedin: https://www.linkedin.com/in/doriec/ Twitter: https://twitter.com/dorieclark Instagram: https://www.instagram.com/dorieclark/ YouTube: https://www.youtube.com/DorieClark Follow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram:https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

In today's podcast, we chat with Evan Dunn Director of Growth Marketing at Syncari. From social work to writing poetry and creative writing to marketing Evan has had a unique career journey . Evan believes in creating conversations that grow revenue. Topics discussed: A family journal Marketing copywriting ….and poetry? Raising over $400,000 in Kickstarter funds, Growing over 50,000 followers on twitter What is happening at Twitter? How active are you on LinkedIn? Could you see really quick results in terms of relationship building on Twitter, or does it take time? Do you have Twitter lists? Are you engaging through the app itself or on the desktop? What advice would you have for people who have recently been laid off ? Connect with Travis L Scott: Website: http://www.windingroadcareers.com/ Instagram:https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/travislscott1.0 Connect with this week’s guest Evan Dunn Website: https://syncari.com/ Linkedin: https://www.linkedin.com/in/evanpdunn/ Twitter: https://mobile.twitter.com/evanpdunn A family journal: https://afamilyjournal.com/ Follow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram:https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

In this week's episode, I chat with Stacey Danheiser who pivoted from marketing within Fortune 500 companies to building and running her own company. This episode is like free mentoring and is a must listen for new and experienced marketers alike- especially if you’re an early-career marketer. She provides some insight that will help marketers navigate how marketing works within their companies and how to be persuasive to get more done and become an internal linchpin. Stacy is the founder and CEO of Shake Marketing. She's the author of two books, and she has also built and runs a community called Soar Marketing Society she's a contributing writer for the Rev Genius community that we are both a part of. Topics discussed: What was the catalyst to pivot and start your own company? I was really surprised by the lack of understanding within the organization of what marketing is Educating my marketing peers on what good marketing looks like and what role marketing should play. Leveraging your relationships The decision-making process has changed Go meet with your sales team or travel with your sales team, or sit on customer phone calls Trying to mitigate the fear The role of internal selling. Not everybody's comfortable doing that Connect with Travis L Scott: Website: http://www.windingroadcareers.com/ Instagram:https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/travislscott1.0 Connect with this week’s guest Stacey Danheiser Website: https://www.shakemktg.com/ Linkedin: https://www.linkedin.com/in/staceydanheiser/ Twitter: https://twitter.com/Shakemktg Instagram: https://www.instagram.com/shakemktg/ Follow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram:https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

In early 2021, Heather took a Director of Marketing role at a startup only to find herself laid off about 60 days later because the company wasn’t ready for marketing. This was the best thing that had ever happened to her because it forced her to reflect on what she enjoyed doing and where she wanted to take her career. She had always been interested in the technology and process side of marketing which made her curious about Marketing Operations (MOps). As she learned more and more and became immersed in that world, it became more clear that ops was the place for her. With that in mind, she started networking and making connections in that world and, shortly after, landed a role as a RevOps Manager at a London-based software development company. In this episode, we talk about the journey of her pivot from Director of Marketing and being responsible for the building and execution of campaigns to Marketing and Revenue Operations where she gets to build the program from the ground up. If you’re considering a move into ops, this episode is for you! Helpful links: Follow Heather on LinkedIn Follow Travis on LinkedIn and Twitter Winding Road Careers Links to Things We Talked About: Pavilion MO Pros Certified Mastery Seth Godin HubSpot Salesforce Marketo Follow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram:https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers