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by Sean Jackson
THINKERS Manifesto

EP 12: Pivoting To Meet The Right Customers



It's a term that a lot of startup companies know well.
A pivot is a shift in business strategy that involves changing a company’s products or business model based on feedback from the market. 
A lot of companies have conducted successful pivots. But not all pivots require changing a product. 

Sometimes it requires you to change your approach to a market.


Episode 5

by Sean Jackson