Top 3 Steps to Improve the Marketing and Sales Funnel

Steve Benson is the Founder & CEO of Badger Maps, a company that provides field salespeople with a mobile, map-based solution, enabling users to sell more in their territory.

Steve joins Renee Yeager to share his Top 3 Steps to Improve the Marketing and Sales Funnel. During their conversation, Steve explains how executives can better increase awareness to drive more leads into the the top of the Marketing funnel. He also breaks down how to improve your demoing and overcoming objections in the middle of the funnel. Lastly, Renee and Steve discuss why it’s a huge mistake to neglect “after the close” activities, and shares specifics on tactics to make the customer more successful with your product so that they become true advocates of your product.