Building Tech Better Retail Experiences Joining Von N. Ruzive and Peter Jeun Ho Tsang, co-authors of Fashion Tech Applied, are Hillary Littleton, Head of Marketing at FIT:MATCH, Elina Minina, CBDO at Cappasity, and Charles Wilders, CEO at Showcase X, to discuss how retail experiences are being augmented by technologies. The panel unpacks how tech like 3D modeling, AI, and augmented reality are reconfiguring the online and offline retail experiences. From creating your digital twin to find that impeccably fitting garment, to the role of AR holograms in building consumer trust, and why it's a combination of tech that will be make better shopping journeys. Fashion Stores of the Future The panel shares invaluable insights from extensive R&D, proving that the success of tech in fashion hinges on solving genuine customer pain points and providing a shopping experience that feels personal and powerful. We confront the real struggles brands face, from budgetary restraints to the steep learning curve in harnessing these technologies. The episode looks into a future where your shopping journey might be led by your smartphone, and we unravel how generational shifts are leading brands to recalibrate for a tech-savvy audience. What does your fashion store of the future look like? This episode was originally recorded as a webinar on LinkedIn live. Find out out about guest speakers in the links below: Hillary Littleton from FIT:MATCH Elina Minina from Cappasity Charles Wilders from Showcase X *EXCLUSIVE OFFER* -20% discount for podcast listeners on the printed or ebook of Fashion Tech Applied. Purchase your copy at Springer here using the discount code*: 08cWPRlx1J7prE *Offer ends end June 2024 Support the show -------- The show is recorded from Beyond Form, a venture studio building & investing in fashion tech startups with ambitious founders. We’d love to hear your feedback, so let us know if you’d like to hear a certain topic. Email us at hello@beyondform.io. If you’re an entrepreneur or fashion tech startup looking for studio support, check out our website: beyondform.io

Turning Ideas into Fashion Storytelling Diamonds Jonathan Chippindale made his luxury marketing name in the world of fine jewellery at De Beers prior to launching his creative tech studio, Holition. The magnetic pull of Jonathan's "Willy Wonka-esque" genius, has allowed him to tap into the transformative power of digital storytelling in the luxury space. His philosophy of 'human connections first, technology second' champions Holition's digital campaigns that tug at the heartstrings. In this episode, host Peter Jeun Ho Tsang delves into how Jonathan creates these beautiful fashion campaigns for some of the world's biggest brands. Using Creative Technologies Effectively Louis Vuitton, Hermes, Tommy Hilfiger, Dunhill, Burberry, the list goes on. Holition's client list is not only impressive, but are willing to take technological leaps of faith with Jonathan and his team when it comes to crafting their digital marketing campaigns. In this episode we gain insight as to how he manage to convince the brands to take this leap with him, the mega trends that are shaping the fashion marketing industry, and why Jonathan believes that technology should be an invisible thread in any campaign. With all this in mind, Holition breathes life into fashion narratives, and dreams up projects like the Tommy Hilfiger & Roblox Sep 2022 fashion show; becoming vital reference points in the ever-evolving landscape of fashion tech. Jonathan and Holition are featured in chapter 4 of the book Fashion Tech Applied. Check it out. Find out about Holition here. Connect with Jonathan in LinkedIn. *EXCLUSIVE OFFER* -20% discount for podcast listeners on the printed or ebook of Fashion Tech Applied. Purchase your copy at Springer here using the discount code*: 08cWPRlx1J7prE *Offer ends end June 2024 Support the show -------- The show is recorded from Beyond Form, a venture studio building & investing in fashion tech startups with ambitious founders. We’d love to hear your feedback, so let us know if you’d like to hear a certain topic. Email us at hello@beyondform.io. If you’re an entrepreneur or fashion tech startup looking for studio support, check out our website: beyondform.io

From Engineering to Fashion Imagine a world where your clothes are as easy to recycle as paper and plastic. That's the vision Cedric Vanhoeck, founder and CEO of Resortecs, is turning into reality, and in this latest episode, host Peter Jeun Ho Tsang and Cédric discuss how Cedric's original career path of engineering led him to sorting out one of the fashion industry's biggest problems: products designed and destined for the landfill. Dismantling Products Stitch by Stitch Resortecs' proprietary technologies, Smart Stitch and Smart Disassembly, are the linchpins in making garment recycling a frictionless part of the fashion supply chain with threads that dissolve in machines what can be described as giant ovens. Cédric takes listeners through how the tech works and how brands such as Bershka and Decathlon have launched collections using the Reortecs system. But will this be enough? We dissect the implications of EU regulations and how many brands will likely find legislative loopholes to avoid going full scale with circular solutions. Cédric and Resortecs are featured in chapter 3 of the book Fashion Tech Applied. Check it out. Find out about Resortecs here. Connect with Cédric on LinkedIn. *EXCLUSIVE OFFER* -20% discount for podcast listeners on the printed or ebook of Fashion Tech Applied. Purchase your copy at Springer here using the discount code*: 08cWPRlx1J7prE *Offer ends end June 2024 Support the show -------- The show is recorded from Beyond Form, a venture studio building & investing in fashion tech startups with ambitious founders. We’d love to hear your feedback, so let us know if you’d like to hear a certain topic. Email us at hello@beyondform.io. If you’re an entrepreneur or fashion tech startup looking for studio support, check out our website: beyondform.io

Becoming Dean of Academic Strategy at London College of Fashion The North West of England is not necessarily associated with fashion, but the small town where John Lau grew up is where it all began. From reading his first copies of Vogue, to working in America and China in John's early fashion career, to now becoming the Dean of Academic Strategy at London College of Fashion, John shares how he uses all of these experiences to shape the future of fashion education. Embedding Tech & Innovation into Fashion Education John offers us a peek into how London College of Fashion secures its top-notch ranking by nurturing groundbreaking programs that cater to the global market. Listeners will be familiar with the Fashion Innovation Agency from previous episodes, but tech and innovation are being embedded throughout LCF's DNA. John and Peter bring all of this together by dissecting what fashion students and upskilling professional need to do stand out in a highly competitive fashion industry. It's more than what you think! John and LCF are featured in chapter 2 of the book Fashion Tech Applied. Check it out. Find out about London College of Fashion here. Connect with John on LinkedIn. *EXCLUSIVE OFFER* -20% discount for podcast listeners on the printed or ebook of Fashion Tech Applied. Purchase your copy at Springer here using the discount code*: 08cWPRlx1J7prE *Offer ends end June 2024 Support the show -------- The show is recorded from Beyond Form, a venture studio building & investing in fashion tech startups with ambitious founders. We’d love to hear your feedback, so let us know if you’d like to hear a certain topic. Email us at hello@beyondform.io. If you’re an entrepreneur or fashion tech startup looking for studio support, check out our website: beyondform.io

Building Virtual Fashion Stores The promise of an £80K deal that would never have happened until Olga met her technical co-founder on LinkedIn. Emperia was born. Specialists in building virtual stores for fashion brands, Olga and Peter dig deep into the retail, marketing, and creative strategies necessary to bring virtual spaces to life that resonate with a new generation of shoppers. Olga tells us firsthand how Emperia is not just adapting to the digital age but actively shaping its future, especially with the dawn of the Apple Vision Pro and Emperia's newly released 'creator toolkit'. What Fashion Brands Want We unpack the challenges and triumphs of designing digital worlds for top-tier brands such as Dior, Lacoste and L'Occitane, and Olga takes us through success stories highlighting the need for data-driven insights to make their clients happy. 20-minute engagement time anyone? That first £80K contract has subsequently turned into many clients along with a Series A fundraising round of $10M - Emperia seems to be doing something right in the virtual retail space. Tune in now to find out what it took to get there. Olga and Emperia are featured in chapter 5 of the book Fashion Tech Applied. Check it out. Find out about Emperia here Connect with Olga on LinkedIn *EXCLUSIVE OFFER* -20% discount for podcast listeners on the printed or ebook of Fashion Tech Applied. Purchase your copy at Springer here using the discount code*: 08cWPRlx1J7prE *Offer ends end June 2024 Support the show -------- The show is recorded from Beyond Form, a venture studio building & investing in fashion tech startups with ambitious founders. We’d love to hear your feedback, so let us know if you’d like to hear a certain topic. Email us at hello@beyondform.io. If you’re an entrepreneur or fashion tech startup looking for studio support, check out our website: beyondform.io

Fashion's Big Fit Problem This episode features Vadim Rogovskiy, CEO of 3DLOOK, in which he takes us through how he discovered that fashion is the industry with the biggest pain to get body measurements and fit right. Starting from a tech perspective, in which he confesses is not necessarily the best process for starting a business, Vadim takes listeners though why fashion brands are struggling with fit. AI Powered Body Measurements 3DLOOK's patented AI technology has the potential to reduce consumers buying ill-fitting clothes and its innovative approach can streamline the consumer experience. Serving over 100 brands including Reformation and Bershka, the mobile technology combines virtual try on, body data analytics, and sizing recommendation to overcome the retail challenges. And as a little bonus, Vadim is also a VC investor with his micro fund, which he talks us through what makes a great fashion tech founder and what he's looking for within teams to convince him to write cheques. Find out about 3DLOOK here Connect with Vadim on LinkedIn *EXCLUSIVE OFFER* -20% discount for podcast listeners on the printed or ebook of Fashion Tech Applied. Purchase your copy at Springer here using the discount code*: 08cWPRlx1J7prE *Offer ends end June 2024 Support the show -------- The show is recorded from Beyond Form, a venture studio building & investing in fashion tech startups with ambitious founders. We’d love to hear your feedback, so let us know if you’d like to hear a certain topic. Email us at hello@beyondform.io. If you’re an entrepreneur or fashion tech startup looking for studio support, check out our website: beyondform.io

Turning Textile Waste into Recycled Fibres: Pauline Guesné, co-founder of Refact, once a corporate consultant now turned entrepreneur shares her story of a little French girl dreaming big. Those dreams developed into the desire to do something for the world and in this case fashion, having been shocked by the industry's wasteful nature. Pauline and her team have invented a novel process that utilises a combination of mechanical and chemical recycling processes to break down used garments into reusable fibres. Pauline shares in this episode how that magic happens and the drastic shift it could enact for fashion to become circular. The Industry's Appetite for Recycled Fashion: This episode peels back the layers of the glamorous facade to expose the urgent need for a circular economy in fashion. Alarmingly in this conversation Pauline tells host, Peter Jeun Ho Tsang, how the larger fashion players are just not biting and the truth about VC investors still prioritising short term returns over long term humanity's need for advancement. What will these commercial and market challenges mean for circular solutions like Refact? Find out about Refact here Connect with Pauline on LinkedIn *EXCLUSIVE OFFER* -20% discount for podcast listeners on the printed or ebook of Fashion Tech Applied. Purchase your copy at Springer here using the discount code*: 08cWPRlx1J7prE *Offer ends end June 2024 Support the show -------- The show is recorded from Beyond Form, a venture studio building & investing in fashion tech startups with ambitious founders. We’d love to hear your feedback, so let us know if you’d like to hear a certain topic. Email us at hello@beyondform.io. If you’re an entrepreneur or fashion tech startup looking for studio support, check out our website: beyondform.io

Human Creativity & Technology Joining Von N. Ruzive and Peter Jeun Ho Tsang, co-authors of Fashion Tech Applied, are Yigit Alp Elmas CEO of T-Fashion and Koen Warmerdam co-founder of Aware, to discuss how tech is impacting the creation of fashion products. The conversation unpacks how human creativity is still a vital part of the design process and tech will not replace humans, but rather how the individuals with the tech skills will be the ones thriving. We confront the industry's resistance to new technologies and emphasise the importance of shifting mindsets to adopt these innovations that promise to refine industry processes. The Future of Fashion Design & Product Development With the emergence of tech such as Gen AI, digital product passports, and data-driven platforms, this episode shines a light on the importance on how they can be integrated into the fashion value chain and bring value in the creation of new fashion products. The panel forecasts a 'phygital' future where the physical and digital realms of fashion converge. What do you think will be the future of fashion design and product development? This episode was originally recorded as a webinar on LinkedIn live. Find out about Aware here and T-Fashion here. Connect with Koen here and Yigit here. *EXCLUSIVE OFFER* -20% discount for podcast listeners on the printed or ebook of Fashion Tech Applied. Purchase your copy at Springer here using the discount code*: 08cWPRlx1J7prE *Offer ends end June 2024 Support the show -------- The show is recorded from Beyond Form, a venture studio building & investing in fashion tech startups with ambitious founders. We’d love to hear your feedback, so let us know if you’d like to hear a certain topic. Email us at hello@beyondform.io. If you’re an entrepreneur or fashion tech startup looking for studio support, check out our website: beyondform.io

The Beginning: Queue-less Payment Systems The Beginning of the MishiPay story starts with our very own host's retail experiment, The Dandy Lab, in central London. The two kickstart Mustafa Khanawala's entrepreneurial journey in designing the store without queues and from here the fledgling scan-and-go technology becomes a full payment solution deployed at retail stores like Flying Tiger UK, Muji, and more. The episode explores the difficult first years getting over the hurdle of small pilots to full nationwide integrations and MishiPay securing their series B fundraising round. Redesigning the In-store Experience The conversation takes a turn towards the psychological aspects of retail, as we delve into theft prevention and the intriguing strategies that transformed modest pilot programs into full hardware and software product offerings. Mustafa reflects on the milestones that marked MishiPay's ascent to a million transactions every month, the pursuit of profitability, and going global which MishiPay is now found across USA and Middle East. Listeners get to hear how the MishiPay team have managed to achieve all of this, parting with actionable insights for anyone working retail tech. Find out about MishiPay here. Connect with Mustafa on LinkedIn. *EXCLUSIVE OFFER* -20% discount for podcast listeners on the printed or ebook of Fashion Tech Applied. Purchase your copy at Springer here using the discount code*: 08cWPRlx1J7prE *Offer ends end June 2024 Support the show -------- The show is recorded from Beyond Form, a venture studio building & investing in fashion tech startups with ambitious founders. We’d love to hear your feedback, so let us know if you’d like to hear a certain topic. Email us at hello@beyondform.io. If you’re an entrepreneur or fashion tech startup looking for studio support, check out our website: beyondform.io

One of the OGs of London's Fashion Tech Scene Matthew Drinkwater, the force behind the Fashion Innovation Agency, part of London College of Fashion, is arguably one of the OGs that set the London fashion tech scene in motion over a decade ago. In this interview with host Peter Jeun Ho Tsang, Matthew shares his journey to building the agency from scratch drawing his part experiences in retail and working with brands in Japan. Starting with fashion wearables and eventually pivoting to immersive tech, we hear how Matthew used his learnings to now by working the likes of Mulberry, Lucas Film, and Microsoft. Immersive Tech In Fashion In this episode Matthew elaborates on what immersive tech can do, thinking digital fashion, virtual retail experiences, virtual stores, and more. With FIA's unique positioning between education and commercial, we discuss what this means for fashion brands, students, and industry professionals that want to tap into immersive tech. Connect with Matthew on Linkedin. Find out about the Fashion Innovation Agency: fialondon.com *EXCLUSIVE OFFER* -20% discount for podcast listeners on the printed or ebook of Fashion Tech Applied. Purchase your copy at Springer here using the discount code*: 08cWPRlx1J7prE *Offer ends June 2024 Support the show -------- The show is recorded from Beyond Form, a venture studio building & investing in fashion tech startups with ambitious founders. We’d love to hear your feedback, so let us know if you’d like to hear a certain topic. Email us at hello@beyondform.io. If you’re an entrepreneur or fashion tech startup looking for studio support, check out our website: beyondform.io

Why Blockchain and Fashion? Rakesh Ramachandran and Peter Jeun Ho Tsang unravel the complexities of blockchain technology and its potential pivotal role in the fashion industry. They reflect on the anticipated shifts towards decentralisation and automation in fashion production, in which Rakesh believes that blockchain brings promise of a transparent and sustainable fashion ecosystem. With his startup QBrics, Rakesh helps listeners understand what is blockchain, how his low-code platform enables better digital workflows, and the ways the technology can be applied to fashion. Fashion's Truth Engine Featured in chapter 3 of the book, Fashion Tech Applied, Rakesh makes a case for blockchain platforms functioning as a 'truth engine' that ensures data integrity and trust. Hear Rakesh's analogy of a garment's life akin to revealing the 'karma' of clothing, and discuss how this emerging tech equips consumers with the power to make ethical and sustainable choices. However, this is not without challenges from larger fashion corporations and the like. Find out about QBrics: qbrics.com Connect with Rakesh on LinkedIn. *EXCLUSIVE OFFER* -20% discount for podcast listeners on the printed or ebook of Fashion Tech Applied. Purchase your copy at Springer here using the discount code*: 08cWPRlx1J7prE *offer ends end of June 2024 Support the show -------- The show is recorded from Beyond Form, a venture studio building & investing in fashion tech startups with ambitious founders. We’d love to hear your feedback, so let us know if you’d like to hear a certain topic. Email us at hello@beyondform.io. If you’re an entrepreneur or fashion tech startup looking for studio support, check out our website: beyondform.io

Pivoting to Digital Footwear Ever wondered how a brand can pivot from crafting exquisite physical footwear to mastering the digital fashion? Nicolas Romero of Futures Factory tell us how he did that in the midst of the NFT and crypto boom of 2021 and 2022, which led him to securing $2.5M in VC funding. Find out in this episode if it's worked, and what's driving him and his startup forward. Another Pivot to 3D Printing Nicolas discusses with Peter how blockchain technology and NFTs became the bedrock for his brand's unique crowdfunding approach and how they're ensuring product transparency and authenticity. However, this wasn't enough and 3D printing is next on the cards for Futures Factory. We delve into the importance of community building across platforms and the vital role it plays in guiding product development and maintaining brand resilience. Nicolas shares candid insights on his favorite digital fashion trends, his strategic investments at Futures Factory, and offers sage advice for aspiring entrepreneurs venturing into the realm of fashion tech and footwear. Check out Futures Factory here. Get connected with Nicolas on LinkedIn here. *EXCLUSIVE OFFER* -20% discount for podcast listeners on the printed or ebook of Fashion Tech Applied. Purchase your copy at Springer here using the discount code*: 08cWPRlx1J7prE *Offer ends end June 2024 Support the show -------- The show is recorded from Beyond Form, a venture studio building & investing in fashion tech startups with ambitious founders. We’d love to hear your feedback, so let us know if you’d like to hear a certain topic. Email us at hello@beyondform.io. If you’re an entrepreneur or fashion tech startup looking for studio support, check out our website: beyondform.io

IFA Paris' ambition to intertwine heritage and innovation In this first official episode of the Applied Series where we talk to featured fashion industry professionals on the book Fashion Tech Applied, Jean-Baptiste Andreani, group CEO of IFA Paris, takes us through how French fashion heritage is being transformed by technology. We discuss how the school based in Paris, born from a love story in 1982, recognised the need to integrate more forward-thinking innovation subjects into their courses, and how global fashion education is embracing teaching new-age skills with traditional ones. Integrating tech and innovation into fashion education Jean-Baptiste takes us through how the next wave of creatives is being armed with the arsenal of a tech lab – think body scanners, fabric scanners, and 3D printers, all integral to learning by doing. We confront the cultural resistance to change, particularly in France, and shine a light on the exciting possibilities that await when tech-savvy graduates infuse traditional fashion settings with fresh ideas. This episode is a must-listen for fashion students, students-to-be, and any professional in academia. Connect with Jean-Baptiste on LinkedIn. Find out more about IFA Paris. *EXCLUSIVE OFFER* -20% discount for podcast listeners on the printed or ebook of Fashion Tech Applied. Purchase your copy at Springer here using the discount code*: 08cWPRlx1J7prE *Offer valid until end june 2024 Support the show -------- The show is recorded from Beyond Form, a venture studio building & investing in fashion tech startups with ambitious founders. We’d love to hear your feedback, so let us know if you’d like to hear a certain topic. Email us at hello@beyondform.io. If you’re an entrepreneur or fashion tech startup looking for studio support, check out our website: beyondform.io

Fashion Tech Applied is Released The first episode of 2024 and it's a big announcement! Discover the future where fashion meets technology in "Fashion Tech Applied," the new book released by Beyond Form CEO, Peter Jeun Ho Tsang, and consultant, Von N. Ruzive. This episode is your invitation to step behind the scenes of their 18-month journey of researching and writing this foundational book uncovering how technology is being applied to the fashion industry. They share the emotional rollercoaster of crafting a book, from the initial excitement to the perseverance needed to cross the finish line, to receiving the final copy in their hands - which you can now have a copy in your hands too! Chapter by Chapter The co-authors take us through chapter by chapter what to expect in this 6-chapter book. Von shares first-hand her experience integrating AR into his brand, offering a glimpse into the immersive potential and how other fashion brands can also tap into the technology. We look at the opportunities and complexities of such innovative technologies, documented in various case studies, interviews from fashion tech professionals, and beautiful images throughout the book. Find out the highlights for the authors and what they want you to take away from reading the book. Listen now along with your copy of Fashion Tech Applied. Follow here for more information on how to purchase your copy and the book tour: https://www.beyondform.io/book *EXCLUSIVE OFFER* -20% discount for podcast listeners. Purchase your copy at Springer here using the discount code*: 08cWPRlx1J7prE *Offer available until end June 2024 Support the show -------- The show is recorded from Beyond Form, a venture studio building & investing in fashion tech startups with ambitious founders. We’d love to hear your feedback, so let us know if you’d like to hear a certain topic. Email us at hello@beyondform.io. If you’re an entrepreneur or fashion tech startup looking for studio support, check out our website: beyondform.io

Join Peter Jeun Ho Tsang and special guest Ben Hanson, a seasoned expert in the field and Editor-in-Chief of The Interline , in the final episode of 2023 as they reflect on the whirlwind of tech trends shaping the fashion industry. From the meteoric rise and sudden fall of NFTs to the potential impact of generative AI on design, the conversation explores the highs, lows, and uncertainties in the world of fashion tech. Gain insights into the challenges, opportunities, and the evolving role of AI in creative processes. Whether you're a fashion enthusiast or a tech aficionado, this episode promises to unravel the complex dynamics of Fashion Tech. Downfall of NFTs: scrutinize their actual relevance, and voice our skepticism on how they address challenges like policing digital creation and safeguarding intellectual property. AI isn't infallible, but trust us, the future isn't bleak. AI's ethical implications in fashion, addressing biases, and promoting diversity. Shedding light on the evolving consumer experience, we touch on the rise of mixed realities in fashion retail, exploring virtual stores and digital twins. Highlighting the significance of interconnected supply chains, the vital role of technology and consumer demand in enabling it, the crucial aspects of transparency, the role of digital IDs, and the challenges brands face in achieving sustainability goals. Looking ahead Hanson predicts a surge in the adoption of 3D design in fashion, citing its potential to revolutionize the entire value chain. The forthcoming Digital Production Report for 2023 is teased, promising insights into why 3D design will be a pivotal factor in fashion tech trends for the upcoming year. Check out our Website for the downloadable PDF to accompany this episode! www.beyondform.io/podcast https://www.theinterline.com/ Support the show -------- The show is recorded from Beyond Form, a venture studio building & investing in fashion tech startups with ambitious founders. We’d love to hear your feedback, so let us know if you’d like to hear a certain topic. Email us at hello@beyondform.io. If you’re an entrepreneur or fashion tech startup looking for studio support, check out our website: beyondform.io

Mastering Digital Pattern Making with Andromeda Olsen Nalum Peter sits down with Andromeda Olsen Nalum, a seasoned digital pattern making expert who's worked with some of Paris' biggest luxury houses including Yves Salomon. Andromeda's technical expertise spans across Lectra, Browzwear, and Vetigraph and today's episode discusses the nuances between traditional methods and the dynamic realm of digital fashion design. From common designer faux pas to the technical disparities between standard and digital pattern making, we navigate the complexities of these software. Crafting the Future Stitch by Pixel: “If you don't know how to pattern make, knowing a software is not actually going to help you” Pattern making is a craft according to Andromeda. She highlights the importance of precision in digital pattern making, emphasizing the balance between visual aesthetics and technical accuracy. Listen in to gain practical advice on transitioning to digital workflows, such as recommendations for software choices, training, and the crucial role of hybrid approaches. This is a must-listen for anyone interested in pattern making. Connect with Andromeda on Linkedin: linkedin.com/in/andromeda-olsen-nalum-29a91412a/ Support the show -------- The show is recorded from Beyond Form, a venture studio building & investing in fashion tech startups with ambitious founders. We’d love to hear your feedback, so let us know if you’d like to hear a certain topic. Email us at hello@beyondform.io. If you’re an entrepreneur or fashion tech startup looking for studio support, check out our website: beyondform.io

Navigating Challenges in China's Digital Landscape: Brand Localization Join Jimmy Robinson, CEO of Ping Pong Digital, as he navigates China's unique digital landscape shaped by the Great Firewall. We explore the evolution of the Chinese Internet, emphasizing its mobile-centric growth, prominently characterized by app-based infrastructure. Jimmy takes us through the challenges faced by Western brands, emphasizing the need for authentic localization and the imperative to resonate with the local audience. He emphasizes the importance of understanding cultural nuances, embracing local platforms, and the art of crafting authentic narratives tailored to Chinese consumers. The Fashion Digital Marketing Tech Stack We focus on the 'Tech Stack' that fashion brands should use when developing a story for the Chinese market. Shedding light on the country's experimentation with metaverse technologies, VR fashion shows, and its pioneering role in adopting innovations, Jimmy predicts a forthcoming demand for authenticity and moral stances, particularly from the emerging Gen Z and Alpha consumer base. Listen to PingPong Digital's podcast, 'Insight China' here. Connect with Jimmy on Linkedin: www.linkedin.com/in/jrr87 Support the show -------- The show is recorded from Beyond Form, a venture studio building & investing in fashion tech startups with ambitious founders. We’d love to hear your feedback, so let us know if you’d like to hear a certain topic. Email us at hello@beyondform.io. If you’re an entrepreneur or fashion tech startup looking for studio support, check out our website: beyondform.io

Fashion Tech's Coming of Age It's here, to close the Founder Series, Beyond Form's CEO, Peter Jeun Ho Tsang, finally shares his entrepreneurial journey. From growing up in fashion with his family's garment factories in China, to studying fashion and then eventually setting up his own companies, Peter has seen it all. In the search for life meaning lead Peter to uncover why and how the fashion industry was and is broken, and the potential of how technology can transform a $3 trillion industry. We find out in this episode the growth of fashion tech, signaling a transformative shift in designing, producing, and experiencing fashion. The inception of Beyond Form and what it takes to build a fashion tech startup The conversation highlights the void of tech and innovation in fashion compared to other industries and the challenges faced in persuading major fashion brands to embrace change. This fear has ripened the abundance for fashion tech around the world to come onto the market, everything from AI design, to re-commerce, digital fashion, and more. This is why Beyond Form exists. What does Peter believe which fashion tech will survive and what does he look for when deciding which startups to work with at Beyond Form? Find out in this episode. Connect with Peter on Linkedin: linkedin.com/in/peterjeunhotsang Support the show -------- The show is recorded from Beyond Form, a venture studio building & investing in fashion tech startups with ambitious founders. We’d love to hear your feedback, so let us know if you’d like to hear a certain topic. Email us at hello@beyondform.io. If you’re an entrepreneur or fashion tech startup looking for studio support, check out our website: beyondform.io

Charles' Intense Progress and Joining Startup Bootcamp Fashion Tech We welcome back to the podcast show Charles Wilder, CEO of OuttaWRLD, where he opens up about his personal and professional growth since we last spoke to him 8 months ago. He shares insights as to why he's decided to pivot to focus on B2B for fashion brands, his preparations for the upcoming Startup Bootcamp Demo Day in December 2023, and his approach to honing public speaking skills. He also shares how forming alliances with fellow startups on the program have been a game-changer for his venture. Digital Fashion in 4K High Definition How can digital fashion get even better? Experiencing it in 4K high definition in AR with the latest OuttaWRLD platform updates. Charles takes us through why the technical breakthroughs are opening up doors to his first pilots with fashion's mega brands, how such activations can push brands forward, and where the AR space is going to be taking the industry. For entrepreneurs eyeing the digital fashion space, this conversation is a treasure trove of exclusive wisdom. 🚀✨ Experience OuttaWRLD on their app: outtawrld.io Contact Charles on Linkedin: linkedin.com/in/charleswilders/ Listen to the previous podcast episode of Charles: buzzsprout.com/1962084/12747017 Support the show -------- The show is recorded from Beyond Form, a venture studio building & investing in fashion tech startups with ambitious founders. We’d love to hear your feedback, so let us know if you’d like to hear a certain topic. Email us at hello@beyondform.io. If you’re an entrepreneur or fashion tech startup looking for studio support, check out our website: beyondform.io

Everything Repair and Care Chelsea’s favourite wardrobe pieces evoking nostalgia is what sparked her interest in prolonging the life of her fashion products. But the USA's underdeveloped repair and care market seems to be still in the stone ages, causing multiple friction points for the everyday American consumer. Chelsea wanted to find out why this is. We'll be analyzing the demographic trends that are causing this uprising, especially among Generation Z, the problem with 'mom & pop' stores, and numerous concrete examples of brands that are leading the "repair revolution", an increasingly important aspect of our clothing consumption. The USA's Aftercare Opportunity The golden state of California (Chelsea's home and the subject of the research) offers a fascinating case study in how lifestyle can be fused into a desired aesthetic, opening a vista for businesses willing to adopt an aftercare model. We dissect the critical role of garment repair services in reducing environmental harm and maximizing our apparel value, and why there are high rejection rates of clothing items from resale platforms. Finally, we ponder on how the unification of various tech platforms can build a more sustainable fashion future. Find out more about Chelsea's research contacting her on Linkedin. Support the show -------- The show is recorded from Beyond Form, a venture studio building & investing in fashion tech startups with ambitious founders. We’d love to hear your feedback, so let us know if you’d like to hear a certain topic. Email us at hello@beyondform.io. If you’re an entrepreneur or fashion tech startup looking for studio support, check out our website: beyondform.io