10: The Future of Video: Part 3

“There are places where digital and traditional co-exist, even on digital platforms.”

(click to tweet)

Welcome back to part 3 of Verizon Venture’s live video content discussion, where we continue to discuss the evolution of branding content and the constantly growing media and entertainment industry. Joining us are the talented:

• Ivana Kirkbride, Chief Content Officer for Go90, a Verizon company.
• Allison Stern, Co-founder and Chief Marketing Officer for Tubular Labs.
• Matt Levin, Co-founder and CEO of Donut Media.
• Rhoades Rader, Head of Content Studios at Mitu, a Verizon Ventures portfolio company.
• Allen DebeVoise, Managing Partner of Third Wave Ventures.

“Television in the last 15 years has begun to fill a void that was created by the movement in the film industry.”

(click to tweet)

Highlights

• When you think about what it means to look at Youtube and other platforms, it shows a lot of opportunities. We’re just at the beginning of what that means.
• Television in the last 15 years has begun to fill a void that was created by the movement in the film industry.
• If you look at the movie model, one 90 minute piece of film can produce $1 billion in revenue. If you look at the live programming model and compare them, it doesn’t work.
• From a spectacle perspective, there are different value prospects in the live programming models compared to traditional formats.
• Context in platform matters. You have to treat each ecosystem as it’s own unique beast.
• Platforms mature and change and at their best, are self reflexive.
• Audiences mature, and so do their expectations in the TV and entertainment fields.
• Every platform will see more formats evolving and more sophistication from the audience, thus leading to the industry being able to take more risks.
• Success comes from keeping an eye on the content and data. What works and what doesn’t work? Be aware.
• Audiences now have a short attention span, and more places to go for their content. It will become harder for businesses to captivate them if they do not stay on top of their content data.
• 2017 predictions; Allen: Facebook and YouTube do more premium content with their audiences.
• 2017 predictions; Rhoades: More traditional narrative structures beginning to manifest in the digital space.

“Every platform will see more formats evolving, and more sophistication from the audience, thus leading to the industry being able to take more risks.”

(click to tweet)

Resources

Go90 https://www.go90.com/

Donut Media http://www.donut.media/

Tubular Labs: https://tubularlabs.com/

Mitu Studios: https://www.wearemitu.com/

Third Wave Ventures: http://thirdwavedigital.vc/

Matthew Levin: https://www.linkedin.com/in/matthew-levin-7205033b

Ivana Kirkbride: https://www.linkedin.com/in/ivanakirkbride

Allison Stern: https://www.linkedin.com/in/allisonjstern

Rhoades Rader: https://www.linkedin.com/in/rhoadesrader