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Whiskey and Lace

04. Family, Trademarks, and 23andMe: Exploring the Unexpected with Mark Simpson

Whiskey and Lace
Whiskey and Lace

Yes, prioritizing your family and career at the same time is possible!

Today, Erika is joined by her business mentor and brother-in-law, Mark Simpson! Mark shares his journey in the surf industry starting in the corporate sales world of Hurley to co-founding IPD Surf. You'll hear about his determination to become a present father, plus some wacky and endearing adventures along the way.

So grab a shot of whiskey and get ready to be inspired and entertained!


In this episode, we cover the following:

  • Get to know Mark and the first time he and Erika met
  • Business advice for no matter where you are on the corporate ladder
  • Launching IPD
  • Managing the work-life balance
  • His adoption story and discovering his half-brother
  • How he met his wife, Cherie
  • Airport mishaps
  • Raising his children


Guest info:

To learn more about IPD Surf and to shop their products, visit their website, IPDSurf.com.


Today's episode is sponsored by Matanzas Creek Winery. 🍷 Treat yourself and a friend to a 2-for-1 wine tasting, including a complimentary glass of Sparkling Brut Rosé and charcuterie plate, PLUS 10% off all wine purchases. Book your wine tasting today using the code: WHISKEYANDLACE at the checkout. Offer runs from now through January 31, 2024.


Soar to Cloud WINE when you join the Whiskey & Lace Wine Club. Escape wine fatigue and receive amazing wines delivered to your doorstep, incredible discounts, exciting experiences, and so much more.


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Whiskey and Lace
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