Nikki began her career in 1997 with Champion Nutrition. In 1998, she joined her father and brother to add her expertise to the successful start-up of CytoSport / Muscle Milk, where she was instrumental in creating the infrastructure of their operation which became a 200,000 square foot headquarters housing business operations, marketing and a state-of-the-art manufacturing facility. She began to direct the Brandin early 2001 and was named Chief Marketing Officer in 2009. She led all brand activity including innovation, packaging, advertising, sports marketing, collegiate programming, lifestyle marketing, national events and sampling. The family sold the award-winning business to Hormel Food Company, where Nikki stayed in her role. In 2016, she joined her father and brother at another startup, then fast forward to 2019, when the entrepreneurial family launched the ALTWELL line of CBD products where she again leads the brand and marketing efforts.
Nikki lives in Alamo with her husband and four children. When not running from sports to dance, they love to travel.