How to become an inclusive UX writer with Emerson Schroeter @ HelloFresh
Key Points From This Episode:
- What led today’s guest, Emerson Schroeter, into the world of UX writing.
- What Emerson learned from the writing academy at the UX Writing Hub.
- What HelloFresh does and what Emerson’s role there entails.
- The projects that Emerson worked on at Kindship and how they set them up for their current role.
- What Emerson learned from writing a diversity survey.
- An overview of Emerson’s workshop on writing inclusive copy.
- The first best practice for writing surveys: ask yourself why you need to know.
- How to ask about gender if you absolutely have to know.
- Yuval explains the inclusivity challenges of writing in Hebrew.
- How language can exclude implicitly in terms of gender, race, and ability.
- What Emerson learned about their writing when using a screen reader.
- Why inclusion shouldn’t be an add-on but something that is worked into the copy from the beginning.
- How Emerson’s writing process changed when they transitioned from content writing to UX writing.
- Tips and resources for anyone who is interested in getting into UX writing.
- What Emerson would name this episode!
Tweetables:
“I always had a way with words — and then I always found myself in customer service-type roles where I was really good figuring out what people needed and finding a way to make that happen. UX writing brings these two things together really perfectly.” — @em_schroeter [0:02:37]
“I would say best practice number one for writing surveys is ask yourself why you need to know.” — @em_schroeter [0:09:07]
“Often inclusion is seen as an add-on thing — when really, if this is worked into the DNA of your entire process, it makes for better copy in the long run.” — @em_schroeter [0:17:39]
“[UX Writing] is less writing and yet takes more creativity and thought work because you have to say so much in so little space.” — @em_schroeter [0:18:45]
Links Mentioned in Today’s Episode:
Amanda Mohlenhoff - Get Your Guide
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