Ep 23: List Building for Course Launch
In today's episode, we are talking about growing your email list in order to hit your launch revenue goal. We will be breaking down the data and what it all means. We're also discussing your goals for launching, what goes into the planning and preparation you need for a launch, and the target numbers you want to hit.
This month is all about LAUNCHING! We started with your overview in episode 21, Course Launch Checklist. In episode 22, we spoke about your Launch Mindset; that's a super important one so if you haven't listened to that, be sure to go back. And in next week's episode, I'm bringing on my second guest, Chelsea Wallace, and we are sharing tips for writing copy for your launch and other mindset strategies.
To end the month, in episode 25, we will look at how to analyze your data after your launch, such as assessing your key performance indicators. We will go over all the data and what it all means. Whether you have launched before or you have never launched, make sure to listen to all these episodes - they all tie together.
Did you hear? On Monday, March 22nd at 11:00 am PST, I will be hosting a live private training all about how to add 100K to your business in the next 12 months by implementing our 2-part business strategy. To get an exclusive invite to my LIVE private training, you first need to apply to join us in Yay for 100K!
You don't want to miss this! Apply by March 19th to secure your spot!
In today’s episode, we’re specifically covering:
- Launch expectations
- Unicorn goal setting
- Goldilocks goal setting
- Reality-based goal setting
- The formula to use for your goal setting
- Number of people on your email list x 0.02 = number of sales you can expect
- How to set a goal for your launch
- Launch revenue goal
- Determining the number of people you need on your email list to hit your launch goal
- 90 Day Runway
- Growing your email list
- Quantity
- Quality
- Understanding more about visibility
- Creating nurturing content
- Email newsletter
- Freebies
- Which type of content are you the weakest on?
Resources Mentioned
- Episode 22 - Launch Mindset
Connect with Courtney Chaal:
Instagram: courtneychaal
Website: https://courtneychaal.com
Facebook group: Get More Clients Club
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