Alcohol Freedom - with Carol Urry

On this episode of Build Better Brands, Danielle Clarke is joined by Carol Urry to talk about building her coaching business, Warriormum Coaching, amongst other things.

Books mentioned:

Open with a Close: The twelve point guide to closing more sales by Matthew Elwell https://amzn.to/3M2Ewze

Alcohol Explained Workbook (William Porter's 'Explained') by William Porter https://amzn.to/3UZzZBw

THIS NAKED MIND: The myth-busting cult hit for anyone who wants to cut down their alcohol consumption by Annie Grace https://amzn.to/3V1MUmM

KEY TAKEAWAYS

• A lot of people doing Sober October just want to do it to prove to themselves they’re not alcoholics, which is a word that we don’t really use in the coaching space around alcohol freedom. There are a range of benefits to giving up alcohol for a month, it’s a great thing. But, from a coach’s point of view it’s hard to put yourself through that, and what have you actually learned at the end of it? As an alcohol free coach, the programme I teach looks at why we drink, why we need to drink and all the different scenarios around using alcohol – self-medicating, confidence, help sleeping, stress, need to chill.
• A lot of coaches go into coaching because of experiences they’ve had and they want to help other people, and that was the same with me. I started drinking in my early teenage years at the local disco in the pub, but drinking wasn’t really a big thing. I spend 13 years in the Army and drinking wasn’t a massive part of my life then – though there are a lot of veterans who use alcohol because they’re away from home a lot of the time and it’s quite difficult. Also, they’re quite bored, a lot of people drink through boredom. Drinking, for me became more of a habit over the years and the thing with a habit is you then get the tolerance so you need more to get that buzz.
• I love studying the stuff that goes on in your brain and your body when you take on board alcohol. It’s amazing. The one thing that blew me away was a single sentence in a book that I read that alcohol is a carcinogen, it’s cancer causing, and after some more research I found out that in 1987 alcohol was classed as a class 1 carcinogen and actually derives from ethanol, which is what we put in our petrol tanks. That floored me, and I just thought I want to be around for my kids and my grandkids. That was a big turning point for me.
• Thankfully, a lot of young people aren’t big drinkers. A lot of my clients are sitting around the 40-50 mark, the yuppie era where they were drinking champagne and partying and going to Spain and Ibiza and raving. There’s a lot of people in this bracket where alcohol has been part and parcel of their growing up. People don’t think about choosing an alternative, you’re either drinking or you’re not. I tell people to have one soft drink for every alcoholic drink as a starter.

BEST MOMENTS

‘I, like many other people, Googled “am I an alcoholic” and felt great when I didn’t score highly on that.’

‘After my divorce I drank at least a bottle of wine every night for over a decade. That’s why I do what I do because it breaks my heart to think of mum’s struggling out there, trying to keep everything together and turning to alcohol – and I don’t blame them for doing that – but it’s an addictive substance and once you get into that cycle it’s really, really hard.’

‘The night and day programme that I run is re-programming that subconscious thinking around alcohol because it’s not our fault. Society gives us an addictive substance, promotes an addictive substance, puts it all over the place – on TV and in the supermarkets – and then blames us for getting addicted. It’s crazy.’

‘If you have 3 alcoholic drinks a week you increase your risk of breast cancer by 15%. One additional drink increases that risk by 10%. The drinks industry don’t want you to know about these statistics because they’re making an absolute shed-load of money out of it.’

ABOUT THE GUEST

Carol Urry: I am a certified This Naked Mind coach and a trained Integrated Coach to ICF standards.

I have been alcohol free since October 2019 and work specifically with Mums who are struggling to keep children, work, relationships and home life running smoothly.

Whilst raising two children of my own, one who lives with the challenges of autism and ADHD, I realised I was using alcohol to help cope with all of life’s responsibilities, including a challenging marriage that ended in divorce.

I have worked in the care sector since the 1980's, including 13 years' service in the Army. In 1997, after moving to a small rural village, I became involved in my local branch of the Royal British Legion, holding positions as Chairman, Case Worker, Treasurer & Welfare Visitor, and continue to be involved in our local Poppy Appeal. Community is very important to me and during my many years in my small community I have sat on several committees and been involved in many local projects and fundraisers over the years.

My Christian faith is very important to me. I love nature, bird watching, gardening, travelling, and am passionate about steam trains. I am now remarried and enjoy riding pillion on our Goldwing motorcycle and supporting our favourite football team. A lover of Yoga and meditation, I love a challenge and have always been an enthusiastic self-developer.

Website: https://www.warriormumcoaching.com/

Socials: @warriormumcoaching or @carolurry

ABOUT THE HOST

Danielle Clarke is a Brand and Marketing Consultant, University Lecturer and Business Owner.

Since 2006 Danielle has provided brand design and marketing support for clients including Škoda, Gtech, UK Biocentre, UK Mail and GIRLvsCANCER Danielle is committed to helping brands that want to have a positive impact on people’s lives. She spends her time consulting and working with business owners to help them attract and retain their best customers.

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