Media Insiders With Ed Nell

On this episode of Build Better Brands, Danielle Clarke is joined by Ed Nell, a BBC radio presenter who helps business owners engage more deeply and turns audiences into customers.

KEY TAKEAWAYS

• Media Insiders has been going for 12-18 months and it came about partly because I felt like I needed a new career, but also because I felt like there was a need for what we offer as well. I’ve been a radio presenter for 20 years, it’s all I’ve ever done and thought about. That came to an end and usually I’d get another contract, but because radio has shrunk by about 60%, those opportunities weren’t there, so I sat with a blank piece of paper, wrote my skills down and thought about how I could turn them into something that other people might like!
• A lot of business owners, especially SMEs, think the media is one of those things that only big brands can afford. It’s just not the case. They say you can’t advertise on the BBC, but you can, it just depends on how you talk about it. If you’re not gratuitous about it, and add value, you can become the BBC’s go to expert in your field in your area, talk about your business and get loads of exposure to thousands, potentially millions, of people that you wouldn’t normally get to speak to.
• People often listen to podcasts on their own through headphones, it’s really in their ears, and often while they’re doing something else. But, at the same time, that message is still going on. Radio is the same. You’ve got a captive audience and it’s really effective to get your message out there, but it’s about how you do it and how you sell it, that’s what Media Insiders does.
• So much of radio is not only about telling your own story,it’s all about connecting with the listener, talking about really relatable things on a really powerful level. If you think you’re a good story-teller I can make you into a better one, if you think you’re not a great story-teller at all, I can give you basic techniques to start you off to become a really good story-teller. This is really good for business because people connect through story-telling.

BEST MOMENTS

‘The BBC does radio in a totally different way than I’d done before, it’s a lot more speech-based with guests. I saw a real opportunity for business owners to get themselves out there.’
We want to debunk the idea that: “it’s going to be terrible, I’m going to look really stupid”. It’s not, as long as you prepare, we can lift the curtain back for you, like the Wizard of Oz – it’s just a man working a few sticks, it’s not the voice of God!’
‘Repackage you interview after it’s been done, put it on your social media channels and then reach even more people by saying “look what I did, isn’t it great?!”’
‘It took me a long time, and probably only in the past few years of analysing it, to realise that story-telling is why I’ve always loved radio. The idea that, just with someone’s voice, you can make people feel every emotion imaginable, story-telling is what does that.’

ABOUT THE GUEST

Ed Nell has 20+ years of experience in the media and is a CPD certified corporate trainer and high-performance coach with extensive experience as a BBC radio presenter and event host. He has worked with Premiership football clubs, national retail brands and some of the biggest UK radio stations.

Having lived and breathed their brands, Ed can teach you how they connect and delight their ideal customers to create deep and long-lasting relationships. He delivers in-person and virtual masterclasses on content creation and lifts the curtain on how you can become the media's go-to expert.

Website: https://www.themediainsiders.co.uk/

LinkedIn: https://www.linkedin.com/in/ednell/

PODCAST DESCRIPTION

The Build Better Brands podcast is to inspire small business owners and help them realise that they don't have to be Nike to have a great brand, and the sooner they start to focus on making it better, the sooner they can improve their lives and the lives of others.

On the show I’ll be talking to business owners that have built brands from the ground up. Branding is how you present your best self to your audience consistently. And if they can do it, so can you!

ABOUT THE HOST - DANIELLE CLARKE

Danielle Clarke is a Brand and Marketing Consultant, University Lecturer and Business Owner. She spends her time consulting and working with business owners to help them attract and retain their best customers.

WORK WITH DANIELLE TO HELP BUILD THE BRANDING AND MARKETING STRATEGIES YOUR BUSINESS NEEDS TO GROW: https://calendly.com/hello-danielle-clarke-creative/free-15-min-discovery-call

CONNECT WITH DANIELLE ON LINKEDIN: https://www.linkedin.com/in/danielle-clarke-creative-brand-designer-marketing-consultant

SUPPORT THE SHOW: https://www.buymeacoffee.com/danielleclarke

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