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Build Better Brands

Starting, Scaling, Success With Gabriela Pulido

Build Better Brands
Build Better Brands

On this episode of Build Better Brands, Danielle Clarke is joined by Gabriela Pulido, a business owner and entrepreneur who has worked with over 300 brands globally, helping clients implement the best in branding and communications solutions. In this episode Gabriela talks about starting and scaling businesses across the world, how to run successful businesses and making sure the branding and communications enable the brands to grow.

KEY TAKEAWAYS

  • I originally started in industrial engineering and what I learned there was how to solve problems creatively. I was planning on working in a paper plant in my home country of Venezuela. But management consulting brought me into a new realm of problem solving for people. These are not divorced from each other, they’re both bridged by problem solving and connecting dots.
  • Brands come to me when they want to enter a new market or release a new product or even talk to their own employees or collaborators because they might be needing to grow or add a different competency into their solutions. Those are the things that I like. Companies and people in Chapter 11 or bankruptcy are a bit more tricky, I prefer to see companies when they’re in the midst of growth and I can help them do that.
  • New companies and startups are figuring out the power of branding earlier on now, when they go fund-raising or putting together their team. You need to get the right message and that’s not only verbal, it’s visual, it’s an experience.
  • Nobody’s perfect. I don’t believe in perfection, and it took me a long time to realise that. At this point, what I strive for is excellence and finding the best way. I hate complacency and excuses, but I try to take a step back and try to figure it out with my team. Do good without looking back, this is part of my essence, my religion, what I believe.

BEST MOMENTS

‘You can easily confuse a consumer when you package things similarly. How can your brand make a difference? What is the problem you’re trying to solve?’

‘We figure out your ‘why’ and lock it into your brand and communication so that it makes sense.’

‘People buy from you emotionally in line with what you’re doing and the essence you express. You need to understand what the passion is within you that you’re trying to fulfil. This may not be that unique, so how do you make it more unique? Differentiate yourself and then begin offering products.’

‘Get the right mentors. Pick their brains and take their advice when you think it’s relevant to you, if it’s not you have another opinion about it anyway.’

Recommended book: Atlas of the Heart: Mapping Meaningful Connection and the Language of Human Experience by Brené Brown

ABOUT THE GUEST

Gabriela Pulido is an experienced strategic marketing executive with more than 30 years of building emblematic brands. From strategic consultant to creative entrepreneurship, she is assertive and creative developing strategies fuelling the business intent, advising companies on transformation processes, portfolio management, branding, and digital transformation. Built strategies promoting business objectives for more than 100 brands such as Amerant, Shelton Academy, Endeavour, Insigneo, Lifeinvest, Kawa Capital, Empresas Polar, Mercantil, Cafam, Avianca, Nestlé, Miami Symphony Orchestra, Fundación Eugenio Mendoza, among others.

She has served as a founding partner, CEO, director, advisor, and mentor in different companies as well as non-profit organizations. Recently she pivoted her company towards solving creative scalability challenges and created Scalto, a Creative Consultancy, to help organizations navigate through the challenges of becoming truly scalable, from a client perspective. When exploring scaling options, Scalto believes in creatively thinking three steps ahead and generating smart solutions, with a comprehensive perspective, to set the company to scale.

Venezuelan born, mother of four, Gabriela is a passionate believer in the power of the right mindset, a strong purpose to generate value while doing good.

Website: www.scalto.com

Instagram: @scaltoglobal

Facebook: @scaltoglobal

ABOUT THE HOST

Danielle Clarke is a Brand and Marketing Consultant, University Lecturer and Business Owner.

Since 2006 Danielle has provided brand design and marketing support for clients including Škoda, Gtech, UK Biocentre, UK Mail and GIRLvsCANCER Danielle is committed to helping brands that want to have a positive impact on people’s lives. She spends her time consulting and working with business owners to help them attract and retain their best customers.

Insta - @danielleclarkecreative | [https://www.instagram.com/danielleclarkecreative/]

LinkedIn - [https://www.linkedin.com/in/danielle-clarke-creative/]

Twitter - @D4nielleCl4rke | [https://twitter.com/D4nielleCl4rke]

Email - hello@danielleclarkecreative.com

Website: www.danielleclarkecreative.com

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