Gaining Traction in Your Record Keeping

Farm Accounting Software Management – Income/Expense Management Tools

• Ian Harley
• Aside from being a farmer himself, Harley has more than 25 years of experience in sales and management of AgTech companies, delivering accounting, operations and agronomy software. Prior to co-founding Traction Ag, Ian held roles at Granular, Trimble and Farm Works Software

• Who is Traction Ag?
• History, Mission, Vision
• the first cloud-based farm management software delivering financial solutions to growers across the Midwest.
• Why is it valuable for our listeners to know their true cost of production?
• What is the biggest struggle for farmers right now to have an accurate picture of what their breakeven is?
• What are some key ways to be able to look at the breakeven?
• Per bushel or per acre
• By field or farm
• Equipment efficiency or labor efficiency
• What needs to be tracked?
• Inputs, costs, bills, yields, sales, etc….
• Why do most farmers struggle with record keeping?
• Why is it not fun to do?
• How do we motivate them to do a better job?
• What are some ways Traction Ag is helping make this process more efficient?
• Unified dashboard, electronic payroll, cloud based, shared access
• Being cloud based, is Traction Ag mobile?
• We have data integration throughout the farm, how is this different?
• When a farmer knows what their breakeven is what does it give them more power to do?
• Decision making
• Quick answers without guessing
• More data to analyze – accuracy
• Negotiation power with good data
• How does working with a product like Traction Ag help with a banker or financing relationship?
• Accountant?
• How does pricing work?
• How can people locate your product and sign up?
• What did we miss?
• What does success look like to you?
• Summary
• Challenge
• What are some signs that our farmer/listeners have outgrown their current accounting software?