Carman Pirie shoves the sales team deep into the buyer journey
On this episode of Above the Fold, Jeff Baker is accompanied by the soporific stylings of Canadian entrepreneur, marketer, co-founder of Kula Partners, host of the Kula Ring podcast and semi-sonic doppelganger of the late, great Leonard Cohen.
The discourse du jour: Reimagining the shape of the sales and marketing funnel.
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