Steve Clark - Conversion Rate Optimization (CRO) in a post-Covid world
Steve Clark is the Head of Digital Growth at Tangent, a Digital Product & Design Agency from London, UK which helps renowned British and international brands realize their digital transformation needs.
This episode focuses on Conversion Rate Optimization (CRO) and how the field is being impacted by the rise of digitalization and e-commerce usage due to Covid. We discuss how customer experience must adapt in order to accommodate huge amounts of new users and new buying trends of customers, as well as how and why direct-to-consumer brands can differentiate themselves and take advantage of these newly emerging trends.
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