The Young & The Restless: Why Being Social Is Not Just Media
A German government ad released in the winter of 2020 called on those in their 20s to be a special kind of hero by staying inside and being bored and restless on their couch. The term couch potato took on new, heroic meaning. How did those in the most social time of their lives adjust to being indoors and isolated? Their perspective of lockdown changed as did their understanding of what it means to be connected in an online world.
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