003 How to Find Your Niche with Your Creative Business

In this episode, we are talking about finding your niche and why niches are crucial for your business and brand success. We live in a world where there's a common belief that it's bad for a business to have a specific focus. The concern is that focusing on a particular niche area does not give your brand the room it needs to grow or thrive. However, we believe the opposite is true. Finding your niche, working to hone your skill set and building your expertise around a specific area of interest gives you the legs to withstand the test of time.

What You'll Learn:

- What is a niche?

- How to settle on a niche

- Why sometimes it's okay to say no to certain clients

- How to trademark and develop your style

- Why it's never a good idea to use Pinterest images as portfolio samples

- How to research and find your target audience

- How to build a strong portfolio as a total newbie

Having a business niche, especially in the events business, is not a sentence to a life of mediocrity. On the contrary, having a singular focus can be highly profitable because it helps you master industry-relevant skills and strategically grow other complementary services. Remember, if you try to serve everyone, your overall message won't speak to anyone.

Resources:

- Get our FREE guide on how to make money instantly in your events business https://bit.ly/balloonsmeanbusiness

- Connect with Katherine Lyndon https://www.instagram.com/dressyourdaydream/

- Connect with Michelle Lemmer https://www.instagram.com/theventsclique