I denne episoden snakker Harald Eide-Fredriksen, Medie- og Forhandlingsdirektør i Dentsu, om Mediemarkedet og mediespenden. Han ser tilbake på medieåret 2023 og diskuterer overraskelsene, trendene og endringene blant ulike medieplattformer. Det blir også tatt opp hvorfor noen medier økte mens andre tapte, og hvorfor radio og podkaster gjorde det så bra. Det blir også gjort noen tanker om fremtiden og hvordan den ideelle mediehverdagen ville vært.

Mediemarkedet og mediespenden

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Bli Hørt! er en podkast fra Bauer Media der vi møter ulike mennesker i og utenfor mediebransjen. De deler og forteller hvorfor lyd er viktig i mediemiksen og hvordan vi som forbrukere forholder oss til det. Gjestene er blant annet kreatører, markedsførere, byrå, beslutningstagere og flere.
 
Programleder: Lise Lillevold
 
Ønsker du å bli hørt? Send oss en mail på blihort@bauermedia.no

Mediemarkedet og mediespenden

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