I met with Chris de Visser for the 11th episode of the Business Central Manufacturing Show. Chris is from the Netherlands, but lives in New York and works as CEO North America for Continia. Before taking that role, he successfully ran the American business of Sana Commerce in Northern America. As such, Chris does not represent a partner being specialized in manufacturing with deep vertical know-how. Instead, he brings a lot of experience with horizontal topics such as sales and process efficiencies that are crucial for any company, and hence also for manufacturers. Hence, I took the opportunity to fly a full circle on back-office process efficiency, which includes administrative processes as well as sales and even marketing efficiency and effectiveness.