Kruse Smith kunne beholdt navnet sitt tross eierskiftet, men valgte fornyelse og Backe-navnet. Hva var begrunnelsen og hvordan reagerer markedet på et sånt skifte? Stein-Inge Jærnes, som jobber med kommunikasjon i Backe Entreprenør og var leder for kommunikasjon og merkevarebygging i Kruse Smith, og daglig leder i Arendal Eiendom KF, Øystein Sangvik, er gjester. 

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Episode 122 - Kruse Smith - merkevaren som forsvant - live fra Arendalsuka

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Byggeplassen er en podkast om alt som skjer innen byggenæringen, og tar for seg aktuelle tema fra bygg, anlegg og eiendom. Podkasten ble første gang utgitt i 2018. Frode Aga og Christian Aarhus er programledere.

Hosted on Acast. See acast.com/privacy for more information.

Episode 122 - Kruse Smith - merkevaren som forsvant - live fra Arendalsuka

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