Joe Shields, Vice President of Connections at iHeartMedia and life-long product placement fan, takes us deep into the world of Product Placement and Branded Entertainment. Joe discovered his passion for product placement as a youth, moved to LA and never looked back. His expertise runs deep and his roster of product placement deals includes work for Columbia Pictures, FOX, FX Network and properties such as Talladega Nights and It's Always Sunny in Philadelphia.

027 | Product Placement: Behind The Deals | Joe Shields | VP, Connections, iHeartMedia

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Welcome to the Commercial Grade podcast! Listen in as Christie Bishop, an award-winning Advertising Executive, answers your questions and gives you an insider's look at what really goes into crafting commercial campaigns.

027 | Product Placement: Behind The Deals | Joe Shields | VP, Connections, iHeartMedia

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