CryptoBiz - The Crypto Business Podcast Ep. 6 | From Skateboarding to Crypto: The Art of Entrepreneurship w/ Kurt Braget - What First Time Founders Need to Know About Building a Business Blacknox Cofounders Keith Alan and Brad Nickel welcome Popstand and Chirp Cofounder, Kurt Braget to The Crypto Business Podcast to discuss blockchain industry trends and entrepreneurship. Braget, a former pro skateboarder and content creator evolved into a developer and entrepreneur with several successful startups under his belt. His artistic background, empathy for the end user and a passion for creating forward thinking products and disruptive solutions drives him to develop successful businesses around the things he’s most excited about. The conversation covers a lot of ground including how Kurt is using blockchain to disrupt short form content networks with his latest project Chirp, the future of email and delivers valuable information and advice for first time founders and aspiring entrepreneurs.* 7:45 Hostile Takeovers and Market Consolidation - TRON attempts to take control of STEEM. Is this the future of Crypto Project Consolidation 10:20Kurt’s background - skateboarding, art, writing, programming, Popstand, Chirp 14:35 What is PopStand and how did that lead to Chirp? The move from CTO to Consultant Identifying opportunities 16:50 Cultivating Crypto Clients, balancing passion projects with revenue and growth 23:00 From Bitcoin Maximalist to Shitcoin Maximalist, an evolution from the dotcom days 29:00 What’s on the horizon? Chirp, Dmail, DAPPS, EOS and Telos 33:00 Chirp: Blockchain based Twitter like Social App with micropayments for content built on LINK chain 35:00 How is Chirp different from TRON and STEEMIT 39:00 Fiat v. Crypto and the benefits of microtransactions 42:00 The evolution of digital content. How paying to post and engage impacts the quality of content and engagement Disrupting the broken content distribution model The old model of content monetization v. the new model 58:22 1000 FANS - A philosophical discussion about content/art for your core supporters before commercializing. 1:00 - A point that all Entrepreneurs Need to deal with. How do you bring your constituents content creators and subscribers together? Seeding your ecosystem 1:04 - Hodlers, Utility Tokens, Staking 1:05 How do you monetize Chirp? Pinned content, boosted posts 1:07 Honing your business model: Empathy for the end user comes first. 1:12 Addressing pain points and the challenges of crypto marketing 1:19 Jobs to Be Done: Empowering content creators to make money 1:22 Chirp Leaderboard 1:25 Advice for first time Entrepreneurs Don’t focus on specific financial goals early Don’t overthink it or over complicate things Don’t quit your job, start small and scale Learn from your mistakes 1:30 Every Entrepreneur Needs Money 1:31 Earning revenue by any means necessary v. what you really want to do and the value of what you learn from those early days to hone your business model and growth strategy 1:32 Failure is Knowledge 1:34 Build a business around something you are passionate about 1:36 The Two Things You Need to get to a high level of performance (From GRIT): You need passion and time. If you don’t have both, don’t expect to succeed. Contact Kurt at chirp.la and on twitter at kurtybot Have comments, ideas or topics you would like to hear us discuss? Join the conversation on Telegram https://t.me/cryptobizpodcast Meet the Hosts https://blacknox.com email team@blacknox.com Find more tools and resources for entrepreneurs at

In the first episode of our CrytoBiz Master Marketing series of podcasts with bite sized marketing tips and growth hacks, Blacknox marketing strategist Brad Nickel covers marketing ideas and trends for using podcasts to establish or reinforce your position as an expert in your field. This is a great way to build brand identity and generate quality leads with a high probability of making it into your marketing funnel.

Learn what you need to know if you are considering tokenization. If you like the show, please leave us a comment, like and subscribe. Please rate us on iTunes and share us with your colleagues. It really helps. In this episode Blacknox co-founders Brad Nickel, Keith Alan and Austin Gaines take a broad view of tokenomics with a discussion about what tokenomics really means, how your decisions regarding tokenization will impact how the SEC and other regulators will classify your offering and how it will require you to structure token distribution. *(policies may have changed since the original airing). Plus, a look at masternodes and why they are worth considering. Do you have questions, comments or thoughts on tokenomics or masternodes? Join Austin, Keith, and Brad on Telegram: https://t.me/cryptobizpodcast * Tokenomics - What is it? How you will tokenize your ecosystem. Planning a use of your token. Is your token / coin a security, a utility, currency, or hybrid. Securitized tokens and uses. How our client Encrypgen (https://encrypgen.com) applies tokenomics. Using the token to pay for and get paid for your genetic data. Credits based utility for your token. Clearly illustrate how you will use the funds you raise if you have an ICO. Why it is important how you will use it. How do you justify what you are raising? Business and financial plan. Pretend you are pitching a venture capitalist. How much money do you need for marketing and growing your business? Who will do sales, partnership, and business development and how? Who will handle customer service and technical support? How to figure out how many tokens and how to price them. Allocating funds raised. How will you raise? Is an ICO needed? Are airdrops viable for your project? * How are you pricing, why, and how? We love masternodes! Introduction to Masternode networks and why we are excited about them. What the value is to the investor. Compounding value. Printing money. Easier for investors to understand masternodes. Private rounds of funding are critical if you don't have the funds. Setting the discounts in the private sale. Pricing in each round and negotiating pricing. Benchmarking vs. fiat / US Dollar or crypto like Ethereum. How do you lock investors in? 1:35 Lead in and intro to today’s show 2:20 Definition of Tokenomics - How are you going to tokenize your ecosystem 2:47-3:32 Are you going to be a security, utility, or currency? 3:35-10:20 The difference between a security and a utility 10:45 How Much are you going to raise 11:14 The earliest part of your process should be what kind of token are you making, how do you intend to use the token and the money you raise. Who are you paying? How do you justify the raise? 14:30 What it actually costs to launch and grow your business. Real marketing costs are a critical component, team expenses, you can’t do it all. Back your way into tokonomy (20:25) 20:25 How to start your fundraising, How to ICO? 23:30 Don’t overlook masternodes as a fundraising mechanism 27:42 Now it’s time to start raising money. How does the process start and flow? Why you need to have a private sale before your ICO Lock out period Traditional Methods of fundraising When you should consider taking on an equity investor 33:28 Pre-Sale Pricing tiers Price fluctuations More on Masternodes Have comments about tokenomics ideas or topics you would like to hear us discuss? Join the discussion with Brad, Keith, and Austin on Telegram:

- Being the Founder doesn’t automatically come with qualifications to be the CEO or leader, nor does it mean that you should be. - Utility Token or Security Token? SEC Chairman weighs in. Learn what you need to know before your ICO / STO If you like the show, please leave us a comment, like and subscribe. Can you believe it? The final episode of The CryptoBiz How to ICO / STO Series is here. This 4 part educational series is aimed at helping crypto founders learn how to plan, build, launch and grow innovative ideas and projects into viable, revenue generating, regulatory compliant businesses.*(policies may have changed since the original airing). If you stuck with us through the first 3 episodes, thank you! Please leave us a comment, like and subscribe to the show and share it with your friends and colleagues. It really helps. If you haven’t listened to episodes 1, 2 and 3 yet, now would be a good time to do that. Utility Token or Security? This episode begins with some ICO and crypto related regulatory news after SEC Chairman Jay Clayton stated that Bitcoin is considered a utility token and expands on the Commission’s view of utility tokens and securities and what defines them. Then the guys wrap up the How to ICO / STO Series by taking on a touchy, yet critically important subject. Leadership. How to determine if you have what it takes to be a great leader and what to do if you don’t. Being the Founder doesn’t automatically come with qualifications to be the CEO or leader, nor does it necessarily mean that you should be. Blacknox co-founders Brad Nickel, Keith Alan and Austin Gaines wrap up the CryptoBiz How to ICO Series with a deep dive into what it takes to lead teams and projects to success. (0:00-3:00) Intro set up and lead into to today’s show as the guys dive deep into Team and Leadership, but first some SEC news (regulatory policy is still being defined, but this remains valid and relevant as of 1/21/2020) (3:00-5:31) SEC News Chairman Clayton says crypto is a security….leads to discussion of how to ICO. (5:31-9:18) Keith starts the discussion about Chairman Clayton’s remarks which leads to, What do the SEC’s interpretations mean for projects moving forward. (9:19- Back on topic here, how does a company go about launching a token to remain compliant… Utility Token Ecosystem Utility vs Security (21:56) “Perfect transition into today’s topic, Leadership & Team (22:04 Types of Leaders The common denominator all leaders need to be able to motivate others (29:00) What do you suck at? Figure it out and build a team around you to strengthen those areas of your business. (33:05) Another type of CEO that’s difficult to work with, the ego maniac that just wants a yes man (34:48) What to look for in a mentor or coach. (35:41-37:28) If you haven’t been in this position before you need to surround yourself with advisors and core team members you need to have an advisor 40:49 *The hosts and guest of the CryptoBiz Podcast are not attorneys or advisors and nothing should be deemed as advice. Content is for educational and entertainment purposes.

How to write (or re-write) your white paper. What should go into it, who should write it and what should it cost? Learn what you need to know before your ICO / STO If you like the show, please leave us a comment, like and subscribe. The CryptoBiz How to ICO / STO Series continues. This 4 part educational series is aimed at helping crypto founders learn how to plan, build, launch and grow innovative ideas and projects into viable, revenue generating, regulatory compliant businesses.*(policies may have changed since the original airing). If you haven’t listened to episodes 1 and 2 yet, now would be a good time to do that. In this episode of the How to ICO / STO Series the guys touch on some crazy crypto industry news and take a deep dive into white papers and teams. How to ICO / STO Part 3 - How to write your white paper * How much do white paper writers cost? * How to choose a whitepaper writer * Why you must write the first draft of your whitepaper * Planning your ICO business. You need more than the tech white paper * Why use a professional translator for your white paper * How to structure the technical components of your white paper * Tokenization * Blockchain considerations for non-tech ICOs * Why the white paper is critical to your success * Road map and timeline - critical decisions. Why never to give specific dates News * New York is trying to run crypto out of the state, whether they know it or not. * More fun Russian crypto bashing by the guys Get your ICO or TGE analyzed by the Blacknox / CryptoBiz team: https://t.me/blacknox (00:00-12:42) Regulation vs Innovation: Is NY forcing crypto out of town? For that matter is it doing so to defend NYSE/NASDAQ turf + Filtering the crypto media: You’ve got about 10 minutes to write about the trends in crypto. (12:45-15:45) Those Crazy Russians: A great source of material for “ICO Dont’s” (15:45-42:03 ) How to Create a Whitepaper: If you are considering tokenization you need a white paper that details your plan and strategy for success. What components should be in your white paper and why is it important to have them? Professionally translated by bi-lingual tech writer to ensure proper grammar and context Branding consistent with brand guidelines Team Go to Market Strategy Marketing plan Tech Tokenomics Tips for Roadmapping (31:36 -35:25) What does it take to get one written: Managing cost (35:25-42:03) Get your ICO or TGE analyzed by the Blacknox / CryptoBiz team: https://t.me/blacknox Be a guest on our show: https://t.me/cryptobizpodcast About Blacknox: https://blacknox.com NY Attorney General Link: http://money.cnn.com/2018/04/17/technology/ag-schneiderman-bitcoin-exchange-transparency/index.html *The hosts and guest of the CryptoBiz Podcast are not attorneys or advisors and nothing should be deemed as advice. Content is for educational and entertainment purposes.

Learn how to ensure that your white paper is investor ready and your offering is regulatory compliant before you start fundraising. (12:15-26:00) What it takes to go from white paper to token generating event (TGE). Blacknox co-founders Brad Nickel, Keith Alan and Austin Gaines are back with the second part of the CryptoBiz How to ICO / STO series. This 4 part educational series is aimed at helping crypto founders learn how to plan, build, launch and grow innovative ideas and projects into viable, revenue generating, regulatory compliant businesses.*(policies may have changed since the original airing). If you haven’t listened to episode 1 yet, now would be a good time to do that. In this episode of the How to ICO / STO Series the guys discuss what it takes to go from white paper to ready to start fundraising and holding token sales and token generating events (TGE). This episode is about the process of ensuring that your white paper is investor ready and your offering is regulatory compliant. The SEC and other regulators around the world are making examples out of crypto projects that they deem to be violating existing securities law. Before you take your first dollar, BTC or ETH to fund your project, you need to make sure that you have taken the proper steps to ensure regulatory compliance of your offering. Don’t assume that you are exempt. Consult an attorney before you start taking on investors or you are most certainly in jeopardy of needing one to represent you when the regulators or investors come after you. Join the conversation and learn more on Telegram @ https://t.me/cryptobizpodcast A little about Blacknox – https://blacknox.com *The hosts and guest of the CryptoBiz Podcast are not attorneys or advisors and nothing should be deemed as advice. Content is for educational and entertainment purposes.

Learn what you need to know for your cryptocurrency / blockchain business. (6:04-13:54) SEC Compliance: How to navigate the regulatory environment despite a lack of new policy. (18:41-28:46) Startup Does & Don’ts Let’s do this! Blacknox co-founders Brad Nickel, Keith Alan and Austin Gaines kick off the CryptoBiz Podcast with a 4 part series to help innovative crypto founders to plan, build, launch and grow innovative ideas and projects into viable, revenue generating, regulatory compliant businesses.* Part 1 of the How to ICO/STO Series starts with some industry news and quickly gets into SEC Compliance with a discussion about navigating the regulatory environment without the benefit new policy for digital assets. (policies may have changed since the original airing). The 2nd half of the show the guys analyze a white paper for a proposed project and ICO as the basis for a discussion about narrowing your focus and strategic planning. If you like the show, please leave us a comment, like, subscribe and share with your colleagues. If you really like the show, please give us review on iTunes. You won’t believe how much that helps us bring you more great content. Join the conversation and learn more about your business on Telegram @ https://t.me/cryptobizpodcast About Blacknox – https://blacknox.com #Entrepreneurship, #blockchain, #btc, #business, #compliance, #crypto, #cryptocurrency, #entrepreneurs, #ico, #marketing, #sec, #startups, #sto *The hosts and guest of the CryptoBiz Podcast are not attorneys or advisors and nothing should be deemed as advice. Content is for educational and entertainment purposes.