Rajesh Dahiya | Brand Design • Graphic Design • Business of Design

Rajesh Dahiya is a designer, brand consultant and design educator. He graduated from National Institute of Design, Ahmedabad and later he pursued a Masters programme at Interaction Design Institute, Ivrea in Italy with specialisation in Interaction Design. In 2004 he started his own studio Codesign. The studio designs identity and communication to connect ideas and people, creating impact for brands and value for organisations. Since its inception, the studio has worked across industry sectors and scale. On this episode, we talk about Rajesh Dahiya’s journey as a designer. He tells us how and why he started his studio - Codesign. He also shares with us the thinking and process behind some of the key projects that the studio has created thus far.

SECTION TIME INDEX
Childhood and Early influences - 00:03:00
Design Education at NID - 00:39:20
Internship and Work at ICD - 00:58:25
Masters in Interaction Design School, Ivrea - 01:09:20
Revising Graphic Design curriculum at NID - 01:18:15
Founding Codesign - 01:25:00
Projects :
1. Nirmal Bharat Wash Yatra - 01:41:00
2. Asian Paints Colour Quotient - 01:52:16
3. Nyoli - 02:00:35
4. Royal Enfield - 02:06:00
5. Dr. Reddy’s - 02:51:15
6. Wildcraft - 03:24:19
7. Script - 03:39:41

RELEVANT LINKS
Codesign - codesign.in
Rohtak, Haryana - en.wikipedia.org/wiki/Rohtak
Motilal Nehra School of Sports Rai (Dahiya’s Alma Mater) - www.mnssrai.com
Futura Pressure Cooker - www.hawkinscookers.com/1.1.2.futuraHA.asp
School of Planning and Architecture - spa.ac.in/
National Institute of Design - www.nid.edu
Dandi March - en.wikipedia.org/wiki/Salt_March
S. Balaram - www.acades.in/faculty.html
DJ Academy - www.djad.in
Pushpendra Nath Mishra - www.imdb.com/name/nm6500222/
Mahendra Patel - soundcloud.com/designedthisway/mahendrapatel
ICD - icdindia.com
Itu Chaudhuri - soundcloud.com/designedthisway/itu-chaudhuri
Akzidenz Grotesk - en.wikipedia.org/wiki/Akzidenz-Grotesk
Interaction Design Institute Ivrea - en.wikipedia.org/wiki/Interaction_Design_Institute_Ivrea
MP Ranjan - http://design-for-india.blogspot.com
Casey Reas - http://reas.com
Codesign project with Levi’s - http://www.codesign.in/codesign-projects/a-walk-through-history
Lotus Design Architects - https://studiolotus.in
Amardeep Behl - studiolotus.in
Nirmal Bharat Wash Yatra - http://www.codesign.in/codesign-projects/making-sanitation-fun
Quicksand - http://quicksand.co.in
Wash united - wash-united.org
Flying Saucer film -flyingsaucer.in
Asian Paints - www.asianpaints.com
Colour Quotient - www.codesign.in/codesign-projects/design-for-engagement
Dekho - www.codesign.in/dekho
Nyoli - www.codesign.in/codesign-projects/building-a-brand-inside-out
Royal Enfield - www.codesign.in/codesign-projects/riding-into-the-future
Eicher Motors - www.eicher.in
Wolfgang Weingart - en.wikipedia.org/wiki/Wolfgang_Weingart
Type Hinting - stackoverflow.com/questions/38308985/why-is-type-hinting-necessary-in-php
Dr. Reddy’s - www.codesign.in/codesign-projects/from-cure-to-care
Schedule H Drug - en.wikipedia.org/wiki/Schedule_H
Wildcraft Branding - www.codesign.in/codesign-projects/wildcraft
Godrej Interio - www.godrejinterio.com
Branding Script - www.codesign.in/codesign-projects/script-by-godrej