In this week’s episode I talk about two very different approaches to marketing your massage or bodywork business. Listen in to learn how you can take the dread out of marketing and turn it into something you actually enjoy. “If your marketing is feeling kind of gross to you, it could be that you are using transactional marketing. That’s not a good idea. Here’s what to do instead.” This week on the Do It With Intention Podcast: Learn how to stop treating people as “money faucets.” And how to pivot to a marketing strategy built around genuine personal relationships and service. Resources from this episode: Grab your free practice-building resources here! See Sales Maven Nikki Rausch’s website here. Check out my website The Bodywork Project YouTube massage business videos

This week’s episode is all about inspiration and motivation and how you can use those 4-syllable words to improve your massage and bodywork practice. Tune in to learn how to break an intimidating project down instead of tackling something too large or too vague. This week on the Do It With Intention Podcast: Learn about the power and gratification of sticky notes, and how you can finish small tasks in very slim — but strategic — pockets of time. And how the business principle called Parkinson’s Law can be overcome to help productivity. Resources from this episode: Grab your free practice-building resources here! Check out my website The Bodywork Project YouTube massage business videos

This week’s episode is Part 2 on how to improve your online presence. Tune in to learn how you can attract ideal massage and bodywork clients with these simple steps to enhance your website. This week on the Do It With Intention Podcast: Find out the best ways to attract clients by NOT talking about yourself. Instead, think of your website as a mirror — can your clients see themselves and resonate with you and your work? Learn how to attract clients by being clear about what you do and how you can help them. Resources from this episode: Grab your free practice-building resources here! Check out my website The Bodywork Project YouTube massage business videos

In this week’s high-tech, low-maintenance episode I reveal some simple things you can do to up-level your massage or bodywork business online presence. I share ideas to make your website more professional and also some that can boost your overall marketing strategy (hint: brevity with clarity). “If you’re not 100% happy with your website, it can be really overwhelming to know where to start. So today I’m going to give you 3 things that you can do right now to improve your website.” This week on the Do It With Intention Podcast: Learn why images “above the fold” are so important and how to use them wisely. Find out how to make sure potential clients arriving at your website resonate with you and your work. And why promoting yourself is a good thing if done authentically and intentionally. Resources from this episode: Learn about the Personalized Website Review Package. Grab your free practice-building resources here! Check out my website The Bodywork Project YouTube massage business videos

This week’s episode was inspired by students in 2 programs I facilitate — The Bodywork Project and Next Level. Recently, several students shared stories about getting terrible (unsolicited) advice from others, and they weren’t sure what to do. Tune in to find out the best ways to respond to someone who gives you business advice, which is often bad — and unsolicited. “If you get bad advice from someone about your business, do your best to stay grounded and centered. Don’t let it rattle you. Here are a couple other things you can do as well.” This week on the Do It With Intention Podcast: Learn 3 questions to ask yourself when someone gives you business advice. And how the energy and confidence you put out into the world can help you avert random encounters with those seeking to improve your massage or bodywork business. Resources from this episode: Grab your free practice-building resources here! Check out my website The Bodywork Project YouTube massage business videos

In this episode I speak with Heather Longoria, a Bodywork Project student, who talks about how she got started in bodywork and how her practice escalated through hard work, savvy networking, and a mentoring program in alignment with her goals. Listen in as Heather describes how she built her bodywork business with authenticity by taking the natural next steps instead of chasing every new marketing trick on the internet. This week on the Do It With Intention Podcast: Find out how Heather settled into her own practice by making smart investments (electric massage table? yes, please!) Why despite having earned an MBA, she seeks coaching help — from multiple sources — for the business side of her practice. What to look for when you need support for your practice. Resources from this episode: Heather Longoria is a bodyworker and coach who helps clients slow down and listen in, so that they can heal and thrive. With the help of a tailored blend of meditation, CranioSacral Therapy, and somatic practices, clients discover more space to be human. See Heather’s website here. Grab your free practice-building resources here! Check out my website The Bodywork Project YouTube massage business videos

This week’s episode revolves around the crucial topic of getting help on the business side of your massage or bodywork business. Tune in to learn how to go about asking for support, where to look for help, and how to connect with a potential mentor/adviser/coach. “If you make the decision that you want to get support for your bodywork business, then what? How do you find the type of support that’s going to be best for you? Here are 3 things to think about.” This week on the Do It With Intention Podcast: Learn what to look for in getting support for your business — and what to avoid (spoiler alert: you can’t google your way to a successful practice). Find out why learning your modality is a lot like growing a business, i.e., you need mentors to teach you the gaps in your knowledge base. And why now is the best time to seek support. Resources from this episode: Grab your free practice-building resources here! Check out my website The Bodywork Project YouTube massage business videos

In today’s episode I do a deep dive into certification — why to pursue it and how it will (or won’t) affect your massage or bodywork business. Tune in to learn the pros and cons of certification and whether it is for you. This week on the Do It With Intention Podcast: Find out how getting certified in a modality can build confidence, which often leads to a better practice and more business. Learn why mastery in your modality still requires a solid business foundation for success, and a solid plan to build that foundation. And why even with certification, you’ll still need to do the work to attract clients to your practice. Resources from this episode: Grab your free practice-building resources here! Check out my website The Bodywork Project YouTube massage business videos

You cannot do everything on your own, and asking for assistance is not a crime. Even bootstrappers — people who think they can do it all by themselves — need help. In this first episode of 2024 (Happy New Year!) I talk about how pride (and maybe some stubbornness) can mask reality and what you need to do for your massage or bodywork business. This week on the Do It With Intention Podcast: Learn why trying to build a successful, sustainable business without help from outside resources just … does … not … work. Find out why it’s always beneficial to lean into support, especially on the business side of your practice and particularly when you need it most. And receive guidance to get where you want to go a lot faster. Resources from this episode: Grab your free practice-building resources here! Check out my website The Bodywork Project YouTube massage business videos

In this final episode of 2023 I ask a simple question that should be answered by every massage and bodywork practitioner: Have you made a true commitment to your practice? Listen in to learn 3 things you can do right now to get you on a path toward a successful and sustainable practice in 2024. This week on the Do It With Intention Podcast: Learn how achieving mastery, otherwise known as “practice makes perfect,” can lead to clients getting better results, which leads to an ideal practice. Find out how improving your skills is only effective if you also learn to create a strong business foundation for your practice. Why admitting you need help to improve your practice is a positive, not a negative, step. Resources from this episode: Grab your free practice-building resources here! Check out my website The Bodywork Project YouTube massage business videos

In this week’s podcast, I take a deep dive into how helping people with massage and bodywork, and your efforts to create a successful business are part of the same path. This week on the Do It With Intention Podcast: Learn how to use integrity to enhance your bodywork sessions AND your business. Find out how to identify “imposter syndrome,” and how to work through it. Learn why support and guidance are so important to both your own health and the health of your business. Resources from this episode: Grab your free practice-building resources here! Check out my website The Bodywork Project YouTube massage business videos

It’s time to reflect on your massage or bodywork business — where it’s going, where you want it to be, and how you’re going to get it from here to there. Tune in and hear several ways bodyworkers define success, and get ready to redefine your own idea of what being successful means to you. “Once you’ve thought about this question and you have the clarity of knowing where you want to go — what success means to you — you can get there so much more quickly and easily.” This week on the Do It With Intention Podcast: Find out the best ways to achieve accuracy when defining success — and some ways to avoid creating foggy intentions. Discover why a simple goal of making more money or seeing more clients is often ambiguous and unachievable. Learn why the goalposts often change when you try to define success, and how you can reframe your intention to enhance your clarity. Resources from this episode: Grab your free practice-building resources here! Check out my website The Bodywork Project YouTube massage business videos

This time of year is often a challenge for bodyworkers, but it doesn’t have to be. As we approach the holiday season, in this week’s episode I explore a few ways to respond when times are rough — in your massage and bodywork business, and in the world in general. “I wanted to give you a couple of things you can do — and a couple of things you should definitely not do — when you experience a lull in your business. ” This week on the Do It With Intention Podcast: Learn why it’s important to remember that when business is slow, it’s probably not about you. We’ll talke about how you can not take it personally. Find out what the feast or famine cycle is and how to avoid it. And the one thing in your marketing that is absolutely essential. Resources from this episode: Grab your free practice-building resources here! Check out my website The Bodywork Project YouTube massage business videos

In this bonus episode of my series on Networking with Authenticity, I talk about what happens after you make a strong connection. Tune in to find out how to approach following up with other massage and bodywork practitioners. This week on the Do It With Intention Podcast: Learn why massage and bodywork business connections sometimes fail to materialize, (hint: it’s not about you). Find out how to stay confident even when networking doesn’t go your way. Learn when to follow up with people and what to say. Resources from this episode: Grab your free practice-building resources here! Check out my website The Bodywork Project YouTube massage business videos

In Part 3 of our series on Networking with Authenticity, let’s talk about what to say to make effective business connections for your massage or bodywork business. Believe you me — I’ve had some awkward situations in my early days of networking. But I learned from them, and so can you. Tune in to hear 3 ideas about effective networking that you can start using today! This week on the Do It With Intention Podcast: Find out the best ways to genuinely relate to people in networking situations — and a few things NOT to do. Learn why the best business connections come from your heart. Resources from this episode: Grab your free practice-building resources here! Check out my website The Bodywork Project YouTube massage business videos

In this episode we start an exciting new series about making business connections, aka networking, using genuine personal communication. Tune in to find out why businesses are trending away from digital platforms and toward IRL interactions. “How do you start networking if you’ve never really done it before? Here are 3 things that you can start doing today to create a larger referral rate for your business.” This week on the Do It With Intention Podcast: Learn why you don’t need a huge social media following to have a full and sustainable massage or bodywork business. Find out the best ways to network successfully — and a few things to avoid. And hear why word of mouth marketing is so important for bodywork businesses. Resources from this episode: Grab your free practice-building resources here! Check out my website The Bodywork Project YouTube massage business videos

In this end of summer episode, I delve into what type of client YOU are. Are you the kind of client you’d like to see walk through your door? Tune in to learn concrete ways to improve your massage or bodywork business — starting by looking in the mirror. This week on the Do It With Intention Podcast: Find out important questions to ask yourself that will shift the energy of your business. Learn how to implement so you strengthen the foundation of your massage or bodywork practice. Resources from this episode: Learn more about Nikki Rausch, the Sales Maven, here. Grab your free practice-building resources here! Check out my website The Bodywork Project YouTube massage business videos

In this episode I speak with Occupational Therapist and Bodywork Project alum Candace Pantoga, who describes how her longtime work in social justice led her to give back to her community through Craniosacral Therapy. Listen in as Candace describes how she got involved in social justice issues and how she ultimately had to choose the best ways to make a difference. This week on the Do It With Intention Podcast: Learn how a colleague changed Candace’s worldview with one simple piece of advice, and how she became an ambassador for CranioSacral Therapy. Learn how you can use your massage and bodywork business to help local non-profits, and how a donation based clinic works. Find out why many journeys to healing are cyclical rather than linear, and how this is often the case with social justice as well. Resources from this episode: Candace is a Diplomate Certified Craniosacral Therapist, a Certified Presenter and study group leader through the Upledger Institute, who started practicing CST in 2012. She enjoys many aspects of CranioSacral Therapy, including taking classes, TAing, mentoring, participating in multiple-hands sessions and Comprehensive Therapy Programs, as well as treating clients 1:1. The philosophy behind her business is one of creating opportunities for more people to receive CranioSacral Therapy—whether that means volunteering her time at a homeless shelter, creating a donation based clinic, building relationships with non-profit agencies who serve low income individuals, or mentoring as many CranioSacral practitioners as allows in her schedule. Outside of her practice, Candace spends her time on self care, family activities, walking with friends, cuddling with her dog, and listening to mystery novels. See Candace’s website here, or reach her via email. Grab your free practice-building resources here! Check out my website The Bodywork Project YouTube massage business videos

In this episode I share with you the best way to get new, quality clients for your massage and bodywork business. Give it a listen to find out 3 ways to thank a person who referred clients to you. And a couple of things you’ll want to avoid. “There’s no higher act of respect for you and your work than a referral. The client believes in you and your modality enough to suggest that someone that she cares about tries it too. There’s no higher act of respect. So how can you show your appreciation and gratitude?” This week on the Do It With Intention Podcast: Learn the best conversion rates for bringing in new clients. Are you experiencing an “equal exchange of energy” with your referral partners and clients? Resources from this episode: Grab your free practice-building resources here! Check out my website The Bodywork Project YouTube massage business videos

In this episode I pit real intelligence against the artificial kind so much in the news these days. Is AI a savior, or will it lead to our demise? Listen in as we process a topic for massage and bodywork therapists that is moving at warp speed and is often not easy to comprehend. This week on the Do It With Intention Podcast: Learn how AI generated writing can have the opposite effect than intended — inaccurate and boring content being two problematic issues. Find out the best ways to turn AI into a technology that you can make your own, using human connection to improve your business. Resources from this episode: Debating the Future of AI - Making Sense podcast The Trouble with AI - Making Sense podcast Artificial Intelligence: A Modern Approach by Stuart Russell and Peter Nerving Smart Until It’s Dumb: Why Artificial Intelligence Keeps Making Epic Mistakes (and why the AI bubble will burst) by Emmanuel Maggiori Grab your free practice-building resources here! Check out my website The Bodywork Project YouTube massage business videos