Because the purpose of business is to create and keep a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. - Peter Drucker. Join us, as we share our experiences on how marketing and innovation create a very potent combination which can help propel your organization in the big league.  We talk about Long & Short of Marketing, Innovation takeaways from Sapiens by Noah Harari and how do the 2 seemingly different aspects come together.

Rule 1 - Innovate to survive Rule 2 - Future is Digital We decode the strategies which can help you and your organization become future ready and focus on the 2 cardinal rules. • Why digital is a no-choice option • How to choose processes for digitalization • Options and Benefits • Success stories We discuss these and more with industry experts in a free flow sharing of their experiences in driving large scale transformation across enterprises