Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Kortney Osborne, VP of Marketing at Weave HQ.  

Meet prospects where they are instead of trying to market everywhere
Providing value before selling
Using Facebook to engage HVAC professionals & electricians
The continuing value of direct mail
Walking through your own sales/buying process

Learn more about Weave HQ 

Connect with Kortney on LinkedIn 

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

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Meeting prospects where they are w/ Kortney Osborne

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If you do B2B content marketing, you know that Content is King ... And queen, prince, duke, duchess--the whole damn court! Bottom line, for B2B marketers, content and content strategy are crucial. In this show, we explore the art & science, the opportunities and challenges, of B2B content marketing strategy, including:-What makes some content "sticky" and other content entirely forgettable-Scaling content without sacrificing authenticity and originality-Creating content with a point of view-Producing thought leadership content that actually leads-Repurposing content-Measuring content ROIJoin me, Jeremy Shere, as I discuss these and many more important and fascinating topics with B2B marketers, demand generation and growth professionals, and content marketing leaders from across the B2B landscape.

Hosted on Acast. See acast.com/privacy for more information.

Meeting prospects where they are w/ Kortney Osborne

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