Sustainable consumption: Helping consumers make eco-friendly choices

Household consumption in the EU has major environmental impacts, which in a number of cases exceed planetary boundaries. Two thirds of consumers in the EU realise that their consumption habits have negative effects on the environment, and the solution that they mention most often is to change consumption habits and production patterns. However, a number of studies have shown a gap between consumers' good intentions and their actual behaviour.
https://www.europarl.europa.eu/thinktank/en/document.html?reference=EPRS_BRI(2020)659295
https://youtu.be/xOT6q4vk3FE

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