And we’re back! Welcome to Season 3 of In Good Companies. This season, we’re jumping right into the deep end–of the candidate pool. On our latest bonus episode, we got a crash course in the current hiring landscape from Indeed’s Senior Director of Talent Attraction, Jennifer (Jenn) McNorton. She shared the macro trends that have contributed to the tightest labor market in over 50 years and what companies are willing to do to acquire talent. But getting great employees isn’t just about the trends, headlines, or benefits. More often than not, the devil’s in the details–and for employers, that means refining your talent acquisition process. Now, more than ever, it’s important to have every step of your hiring locked in. Because if you don’t, candidates have plenty of other options. On this episode, Jenn takes us through best practices for every step of the hiring process, from sourcing candidates to salary negotiation. She’s compiled the most effective strategies from over 25 years in recruiting, as well as what she’s observed from successful companies across Indeed’s user base. We explore recruiting strategies: where to look for candidates and how to keep them engaged along the way. Plus, the art of the interview, and the science of salary negotiation. So join us, and find out how to uncover your hidden talent. Highlights: Casting a wide net (2:30) The secret to maintaining a good candidate pool (5:23) How to write an irresistible job description (6:44) What makes a good interview process (11:42) Crafting the right interview questions (14:43) Addressing implicit and unconscious bias (16:18) Jenn’s approach to negotiation (19:09) It’s not always about compensation (21:12) Where to go for help (23:11) Links: Cadence Bank Website Cadence Bank Twitter Cadence Bank LinkedIn Indeed.com Jennifer McNorton LinkedIn Indeed.com LinkedIn Indeed.com - Recruiting and hiring resources Indeed.com - How to Hire Employees: A Setp-by-Step Guide Indeed.com - How to Write a Job Description Indeed.com - 10 Recruiting Strategies for Hiring Great Employees Indeed.com - How to Prevent Interview Bias and Improve the Candidate Experience Indeed.com - How to Conduct a Job Interview Indeed.com - 10 Salary Negotiation Strategies for Employers Feedback: If you have questions about the show or topics you'd like discussed in future episodes, email our producers, sheena.cochran@cadencebank.com or danielle.kernell@cadencebank.com.

Full-length episodes from In Good Companies are almost back! To prepare, we’re previewing Season Three with extras from some of our favorite conversations. In this bonus episode, you’ll meet Jennifer McNorton, Senior Director of Talent Attraction at Indeed, one of the most popular job sites in the world. Jenn is in charge of sourcing and recruiting for leadership positions at Indeed. But she doesn’t just manage hiring at a top tech company–from her vantage point, she sees talent acquisition trends across the economy. So on this bonus episode, we explore the macro view of talent acquisition: how the workforce has evolved and why companies are competing for talent like never before. Hear how you can differentiate your business and offer what jobseekers value most. Highlights: What is “talent attraction”? (1:37) The three key hiring battles (2:18) The biggest misconception about talent attraction (4:08) The value of proactive differentiation (6:05) How small & medium businesses can compete with fewer resources (9:06) The benefits and perks that jobseekers value most (10:47) These trends are here to stay (13:43) Patrick summary (15:05) Links: Cadence Bank Website Cadence Bank Twitter Cadence Bank LinkedIn Indeed.com Jennifer McNorton LinkedIn Indeed.com LinkedIn Indeed.com - Talent attraction resources Indeed.com - Build Awareness for Your Brand—and Jumpstart Your Recruitment and Hiring Indeed.com - Enhance Your Employer Brand: 4 Factors to Focus On Indeed.com - Navigating the US Labor Market in 2022 Feedback: If you have questions about the show or topics you'd like discussed in future episodes, email our producers, sheena.cochran@cadencebank.com or danielle.kernell@cadencebank.com.

We talk to amazing people every week on In Good Companies, and often we find ourselves with more great audio than we can fit into an episode. So in the lead-up to our new season, we’re opening up the vault to share some extra conversations with you. The first bonus episode features a familiar voice from our most recent episode: Craig Flowers, Army veteran and founder of Sideline Leadership. He spoke with us about talent retention and his “Know, Care, Challenge” framework for engaging teams. But through his decade-long work with special operations, Craig has seen incredible leaders up close, and he knows that elite performance starts with elite leadership. So on this bonus episode we talk about several habits of highly effective leaders. Listen on to hear how service, vulnerability and language can make a huge difference, and take your leadership from average to elite. Highlights: Most organizations are average (1:24) Craig’s definition of leadership (3:01) When things go wrong, elite leaders start with themselves (5:03) What Peyton Manning can teach us about leadership (7:41) The importance of vulnerability (9:38) “My team” vs. “Our team” (10:47) Patrick’s summary (11:53) Links: Cadence Bank Website Cadence Bank Twitter Cadence Bank LinkedIn Craig Flowers LinkedIn Harvard Business Review - The Best Leaders Aren’t Afraid to Be Vulnerable Harvard Business Review - How Great Leaders Communicate Feedback: If you have questions about the show or topics you'd like discussed in future episodes, email our producers, sheena.cochran@cadencebank.com or danielle.kernell@cadencebank.com.

Over the past year, talent retention has become big news. “The Great Resignation” has seen millions of workers leave their jobs–and it’s not just entry-level workers either. Resignations are highest among mid-career employees. Their departure can be devastating to a business, wiping out continuity, upsetting team chemistry and necessitating an expensive hiring process, all while leaving your team shorthanded. One thing is clear: companies must do more than ever to retain their talent. But what exactly does that mean? More of what? Craig Flowers, founder of Sideline Leadership, has an answer to that; actually he has three. Through Craig’s twenty-five years in the Army–including ten in direct support of special operations and seven as director of cadet activities at West Point–he’s seen the differences between elite teams and average ones. Craig noticed that elite teams don’t have any problem with talent retention–in fact, workers passed on promotions to remain part of the group. Since leaving the Army, he’s established a framework for cultivating that type of culture–one that’s more appealing to employees than greener pastures. So on this episode, we break down Craig’s “Know, Care, Challenge” formula for talent retention and how leaders can implement it in their own organizations. Plus, why retaining an employee starts before you even hire them, and how to adjust your acquisition process to keep talent long-term. It’s everything you need to know, care and challenge your assumptions about talent retention. Highlights: What sparked Craig’s interest in elite teams (2:30) The importance of talent retention (5:36) Talent retention starts with talent acquisition (6:22) The onboarding process (10:13) The role of culture in retention (12:33) Why people leave: The ripple effect of bad behavior (16:48) Instructive vs. constructive cultures (18:10) Know, Care, Challenge (19:16) Mistakes companies make when developing a culture (21:33) How to care for employees without coddling them (23:32) Links: Cadence Bank Website Cadence Bank Twitter Cadence Bank LinkedIn Craig Flowers LinkedIn Harvard Business Review - Who Is Driving the Great Resignation? Fortune - Great Resignation shows no signs of slowing down Feedback: If you have questions about the show or topics you'd like discussed in future episodes, email our producers, sheena.cochran@cadencebank.com or danielle.kernell@cadencebank.com.

On our last episode, we explored how to develop a strong brand. But it’s one thing to talk about those principles, and another to put them into practice. So, on this episode, we’ve got a case study in the process of rebranding from a company that just went through it: Cadence Bank. That’s right–us! In 2021, Cadence Bank officially merged with BancorpSouth Bank, which necessitated a large-scale rebrand to develop a new, shared identity. But while it presented massive opportunity, the branding process was also filled with plenty of challenges. And who better to tell us every detail than the very people who did the hard work? We’re bringing back the voices you heard last episode: our Tenet Partners team of Beth Flom and Andrew Bogucki, as well as Cadence Bank Chief Marketing Officer Jackie Hooper, to take us through every step of the rebranding journey–the difficult decisions, the surprising revelations and the rollout strategy that brought it all together. Plus, we’ll hear from a new guest, someone who had a huge hand in both the decision to rebrand and the culture that guided the process: Cadence Bank Chairman & CEO Dan Rollins. Through their stories, you’ll hear about the ups and downs of this 18-month journey: how Cadence found the right partner in Tenet, what the research unearthed about their shared values, and the ways that Cadence differentiated from competitors. Plus, the unexpected emotions that accompanied all of it. So let’s brand together and travel from a back porch in northwest Alabama to the facade of the New York Stock Exchange to discover what can happen in the best-case (study) scenario. Highlights: Meet Dan Rollins (2:13) How the merger focused on culture (3:57) Why the new Cadence needed to rebrand (5:34) The opportunity–and scope–of the rebrand (6:31) What Jackie looked for in a partner (7:57) The secrets to a great collaboration (8:55) What the research revealed about culture (10:29) Creative decisions: how that culture is reflected in the new brand (13:52) Using sonic branding to differentiate from competitors (17:34) Rollout of the new brand (19:59) How customers kept the process in focus (21:54) Banner reveal at the NYSE (23:45) Transform Awards recognition (25:27) Dan on the importance of brand (26:51) Links: Cadence Bank Website Cadence Bank Twitter Cadence Bank LinkedIn James D. “Dan” Rollins III LinkedIn Jackie Hooper LinkedIn Tenet Partners Website Beth Flom LinkedIn Andrew Bogucki LinkedIn Transform Awards North America 2022 Cadence Bank - The new Cadence Bank PR Newswire - Cadence Bank Reveals Its New Logo Feedback: If you have questions about the show or topics you'd like discussed in future episodes, email our producers, sheena.cochran@cadencebank.com or danielle.kernell@cadencebank.com.

We interact with brands every day, so you might think you’ve got the concept all figured out. But experts know: looks can be deceiving. So, we sat down with some of those experts to get an unfiltered view of the branding process. Beth Flom and Andrew Bogucki are senior partners at New York brand innovation firm Tenet Partners —they help companies like Mastercard, Target and IBM build compelling and powerful brands. And they’re clear on one thing. A brand isn’t simply a logo or a tagline —it’s more than that. In fact, according to Cadence Bank’s own Chief Marketing Officer, Jackie Hooper, “brand is the essence of the company.” To be successful, your brand must feel honest and cohesive because it’s reinforced through every interaction that a customer has with your company. To achieve that, it must be built on a solid foundation: culture. But what is your company’s culture? And how do you translate that into a brand? In this episode, we’ll hear from three brilliant marketing minds. They’ll share the keys to evaluating culture and developing a strong brand. You’ll learn how to ask the right questions, make key decisions and what small businesses can achieve—it’s more than you think. Join us, as we corner the market on marketing with this brand new, on-brand episode! Highlights: What a brand is–and isn’t (4:10) Where to start with branding: research (8:41) Culture is the foundation of brand (9:41) How to assess culture (10:46) Translating to visual identity (11:35) Both an art and a science (12:47) Navigating the emotions of branding (13:57) How your brand can influence your culture (16:27) Why employee training is integral to the process (17:00) Branding for small companies (18:31) Consistency and follow through (19:30) Takeaways on branding (20:39) Links: Cadence Bank Website Cadence Bank Twitter Cadence Bank LinkedIn Jackie Hooper LinkedIn Tenet Partners Website Beth Flom LinkedIn Andrew Bogucki LinkedIn Harvard Business Review - Brand Is Culture, Culture Is Brand Harvard Business Review - Build a Culture to Match Your Brand LinkedIn - Two Sides of the Same Coin: The Relationship Between Brand & Culture Feedback: If you have questions about the show or topics you'd like discussed in future episodes, email our producers, sheena.cochran@cadencebank.com or danielle.kernell@cadencebank.com.

Leaders decide goals and dictate strategy. Perhaps most importantly, they set culture. But the workforce is changing and leadership must evolve with it. So what makes a good leader in this current environment? How do you engage and inspire your workforce? And what can you do to improve, so you can build your business and career? To help us, we turned to one of the greatest leaders we know: Keith Jackson. Keith has an illustrious football journey – he played tight end at the University of Oklahoma and went on to star in the NFL with the Eagles, Dolphins and the Green Bay Packers. Over the course of his career, he was Rookie of the Year, a 5-time Pro Bowler and Super Bowl champion. But his experience goes far beyond the football field. Keith is on the board of Cadence Bank and he’s also the president of the youth non-profit P.A.R.K. (Positive Atmosphere Reaches Kids), which he founded in 1993. He knows a thing or two about leadership. Throughout his career, Keith played for some of the greatest coaches the game has ever seen: legends like Barry Switzer, Buddy Ryan, Don Shula and Mike Holmgren. So in this episode, we’re going to break down what Keith learned from each of these leaders, and how their teachings apply to business today. Join us, as we tackle leadership with a legend. Highlights: Intro to Keith Jackson (2:01) What leadership isn’t (3:13) See it, say it, write it: Keith’s formula for successful leadership (3:47) There’s no one-size-fits-all (5:00) “Leaders aren’t born, they’re mentored” (7:16) Barry Switzer and positive reinforcement (8:35) Buddy Ryan: you can’t treat everybody the same (10:18) Eliminating mistakes and the magic of Don Shula (12:59) How Mike Holmgren led by teaching (15:13) How leadership is evolving (17:37) The challenge of disengagement (18:41) Servant leadership as a way to inspire and engage (22:36) Avoiding complacency (24:18) Links: Cadence Bank Website Cadence Bank Twitter Cadence Bank LinkedIn Keith Jackson Website Positive Atmosphere Reaches Kids Website The Coming Jobs War - Jim Clifton (2011) Harvard Business Review - The Trickle-Down Effect of Good (And Bad) Leadership Leadership Circle - How COVID has Influenced Leadership Forbes - The Pandemic Has Changed Leadership for the Better: How Young Leaders Will Respond to Today’s Challenges MIT Sloan Management Review - How to Become a Better Leader Feedback: If you have questions about the show or topics you'd like discussed in future episodes, email our producers, sheena.cochran@cadencebank.com or danielle.kernell@cadencebank.com.

One of the most common portfolio constructions is a blend of stocks and bonds. The stocks power growth during times of economic expansion and bonds act as a hedge, since bond prices tend to rise when the economy is in recession. If one goes down, the other goes up. Except for right now. Since the start of 2022, both stocks and bonds are down. It’s the first time that’s happened since the late 1960s. The culprit? Our old friend, inflation. The Federal Reserve’s aggressive response to inflation has the market worried about a recession. Investors have responded by selling, driving stock prices down. But higher interest rates decrease the value of bonds as well. Suddenly, a lot of portfolios are without a hedge. So how do you protect your investments in this unique, uncertain time? One answer is commodities: everything from oil, wheat, copper and cattle. They’re one of the most powerful hedges against inflation–but it’s also a different kind of asset class, subject to all sorts of unique risks. To operate with confidence, you need to learn the language of commodities. Fortunately, we know someone who’s fluent: Callum Bruce, Commodities Specialist at Goldman Sachs. With Callum’s help, we’ll delve into the power, precariousness and possibility of the commodity; everything from what they are and how they work, to why Callum thinks they’re undervalued. Plus, the commodity constraints coming down the road and the surprisingly strong link between certain commodities and the value of the dollar. So come with us as we explore the cutting hedge, where the oddities are good and the goods are commodities. Highlights: Definition & types of commodities (3:19) The benefits of trading commodities–for producers and consumers (5:16) Cost of carry & contango (6:12) Convenience shield & Backwardation (7:07) Why volatility makes commodities a powerful hedge (9:16) How commodities might theoretically fit into a portfolio (11:03) Why Callum sees opportunity in commodities (12:08) Commodity-constraint (13:31) Dollar-oil correlation (16:13) The future of energy commodities (19:20) Metal markets: Double bullish (22:11) Don’t go it alone: the complexity of commodities (23:26) Links: Cadence Bank Website Cadence Bank Twitter Cadence Bank LinkedIn Goldman Sachs Website Goldman Sachs Insights - Commodities Callum Bruce LinkedIn Vanguard - How commodities stand apart as an inflation hedge CME Group - Commodities as Inflation Hedge Goldman Sachs - How to overhaul the tried-and-tested investment portfolio when inflation soars Feedback: If you have questions about the show or topics you'd like discussed in future episodes, email our producers, sheena.cochran@cadencebank.com or danielle.kernell@cadencebank.com.

Are you doing enough to protect your business from cyberthreat? With cyberattacks at an all-time high, you may not be as prepared as you need to be. You might even think your business is too small to be targeted, but think again: the Verizon Data Breach Investigation Report states that 43% of online attacks are now aimed at small businesses. Cyberattacks are also expensive – according to the FBI’s Internet Crime Report, the cost of cybercrime against small businesses totaled $2.4 billion in 2021 alone. So when you’re surrounded by bad actors, what can you do to protect yourself? Fortunately for all of us, there are people out there like Cadence Bank’s Chief Information Officer Kevin McMahon and Brendan Monaghan, Senior Producer with Cadence Insurance. Brendan and Kevin both keep up to date with the latest cyberthreats and have some simple approaches they recommend for protecting your business. On this episode, you’ll learn what common cyberattacks might look like, their most frequent targets and what to do if you have an incident. Plus, we’ll cover how to transfer your risk with the fast-evolving segment of cyber insurance. So join the cyberthreat triple threat – Kevin, Brendan and Patrick – and together we’ll brave the phishy waters of cybercrime. Highlights: The growing threat of cyberattack (4:08) The consequences of cyberattack (5:03) Who’s at risk? (7:03) Social engineering (8:46) The number one way to protect your business (10:32) Phishing (11:34) Business email compromise (12:54) Ransomware (13:50) Concrete steps to protect your business (15:29) Cyber insurance: how to assess your options (18:27) Incident response planning: every second counts (20:30) Incident response planning: build the right team (20:45) Cyberthreat wrap-up (21:34) Links: Cadence Bank Website Cadence Bank Twitter Cadence Bank LinkedIn Cadence Insurance Website Kevin McMahon LinkedIn Brendan Monaghan LinkedIn Verizon - 2022 Data Breach Investigation Report FBI - 2021 Internet Crime Report Feedback: If you have questions about the show or topics you'd like discussed in future episodes, email our producers, sheena.cochran@cadencebank.com or danielle.kernell@cadencebank.com.

Most people sort of understand inflation: prices are rising, cost of living is more expensive, your dollar doesn’t go as far. And that’s true! But what’s behind that phenomenon? That’s when explanations start to peter out. Fortunately, we know someone who is super knowledgeable about inflation Cadence Bank’s Corporate Treasurer Tell Alessio. On this episode, Tell explains the forces that govern inflation and the theory behind it all: supply and demand. Supply and demand are foundational concepts across economics, but when you apply them to inflation, you get a much clearer picture of our current situation: its causes, its consequences and, potentially, its conclusion. We’ll dive into how supply-driven inflation differs from its demand-induced counterpart, and why one is more stubborn than the other. Plus, the surprise beneficiaries of the past six months, the limits of wage inflation and the credit shift that can protect your business. Tell Alessio makes history as our first-ever repeat guest, back by popular (supply and) demand! In this episode, Tell tells all! Don’t miss it! Highlights: Consumer Price Index & the metrics we use to measure inflation (2:18) Healthy inflation (4:12) What constitutes inflation (6:23) What’s causing our current inflation: supply or demand? (7:32) Supply-driven inflation (7:58) Rising labor costs & wage inflation (9:50) Pandemic stimulus and demand-driven inflation (12:15) Why demand-driven inflation sticks around longer (13:35) The people who benefit from inflation (14:57) Sectors hardest hit by inflation (17:57) Converting floating lines of credit into fixed lines of credit (19:16) The next 12-18 months (20:45) Keep an eye on consumption (21:34) Links: Cadence Bank Website Cadence Bank Twitter Cadence Bank LinkedIn Tell Alessio LinkedIn S&P CoreLogic Case-Shiller Home Price Index New York Times - Consumer Demand Has Been Key Driver of Inflation in the US Federal Reserve Bank of San Francisco - How Much Do Supply and Demand Drive Inflation? Feedback: If you have questions about the show or topics you'd like discussed in future episodes, email our producers, sheena.cochran@cadencebank.com or danielle.kernell@cadencebank.com.

From the front page of the paper to the top of the nightly news: everyone’s talking about the supply chain. By now we know that pandemic factors across the globe caused disruptions to the logistics industry. But we rarely hear the story from the people running the show. So on this episode, we’re exploring the supply chain from the inside, with the people who know it best. Matthew Decker is the President of logistics company US Multimodal Group, and John Brooks is its CEO. Whether it’s via ship, train or truck, connecting products to businesses is their bread and butter. Over the past several years, they’ve had a front-row seat to the problems at the heart of supply chain interruption. Together, we’ll explore the complexities of the logistics industry, how slowdowns started even before COVID and why labor is actually the biggest hurdle facing their business. Plus, tips for creating strong logistics partnerships and getting the best out of your providers. So listen in as we take you from Point A to Point Z of supply chain challenges. Highlights: The most common misconception about the supply chain (3:15) The fragmentation of the logistics industry (4:10) Labor issues: the heart of supply chain pain (8:44) Aging infrastructure can’t deal with increased capacity (11:09) How labor and material shortages compound each other (12:55) Focusing on your own link in the supply chain (14:08) How consistency unlocks capacity (17:04) How far are we from normal? (18:58) What will ultimately ease supply chain issues (20:20) The supply chain runs on people power (21:25) Links: Cadence Bank Website Cadence Bank Twitter Cadence Bank LinkedIn Matthew Decker LinkedIn John Brooks LinkedIn US Multimodal Group Website McKinsey - How COVID-19 is reshaping supply chains Feedback: If you have questions about the show or topics you'd like discussed in future episodes, email our producers, sheena.cochran@cadencebank.com or danielle.kernell@cadencebank.com.

Welcome back to In Good Companies! This season, we’re exploring the forces shaping your business, inside and out—and to kick off Season Two, we’ve got a double whammy: inflation and interest rates. During COVID, the Federal Reserve cut its target range for the Federal Funds Rate to 0.00% to 0.25%. But now, in 2022, inflation has hit a 40-year high and interest rates are climbing again. In six short months, the Federal Funds Rate target range has risen steeply, from a range of 0% to 0.25% to a range of 3.00% to 3.25%. High interest rates can have a substantial effect on businesses and consumers alike. So, how high will rates climb? And how long will they stay elevated? One of the people best positioned to answer those questions is Dr. Lindsey Piegza, Chief Economist at Stifel: she’s spent her career translating the economy to a broad audience. Together, we’ll examine the relationship between interest and inflation, decode the Fed’s monetary policy and explore why this inflation might be particularly stubborn. As always, we’ll dig into what this means for you and your business: what indicators to pay attention to, how to adapt to a high-interest environment and why you should be especially cautious when inflation recedes. So join us! We’ve got your best interest at heart. Highlights: Why our economic situation is deceptive (3:40) Federal Funds Rate deep dive (6:20) The relationship between inflation and interest rates (8:22) Rate hikes in 2022 (9:09) How the Fed uses interest rates as a communication tool (10:51) What will drive the Fed’s decision-making (12:29) The lag of monetary policy (14:09) What happens if inflation doesn’t subside (16:13) The effects of a high-interest environment on small business (19:05) How inflation and interest affect consumer behavior (21:32) Why caution and adaptability will be key (22:50) Markets are cyclical (25:01) Links: Cadence Bank Website Cadence Bank Twitter Cadence Bank LinkedIn Dr. Lindsey Piegza LinkedIn Stifel Institutional Website Stifel Financial LinkedIn Federal Reserve –Summary of Economic Projections, September 2022 Gallup – Inflation Causing Hardship for Consumers Feedback: If you have questions about the show or topics you'd like discussed in future episodes, email our producers, sheena.cochran@cadencebank.com or danielle.kernell@cadencebank.com.

You’ve worked your whole life to provide for your family, and you want to ensure they are taken care of after you’re gone. But passing on that wealth can be nerve-wracking. An inheritance has the potential to alter lives and cause major tension. How can you set up your successors for success? That’s where wealth transfer planning comes in. A successful wealth transfer plan passes on more than just wealth—it imparts core values, which help dictate how that money is used and gives inheritors the tools to thrive. The best plans educate inheritors over many years, and so we’ve invited a guest who has specialized in wealth transfer for many years: Felix Meneses, Senior Vice President and Dallas Market Executive for Cadence Bank’s Trust and Asset Management. On our final episode of Season One, we’ll cover the core financial values that you need to impart to your children, age-appropriate activities to instill those values, and how to structure your plan to reflect those principles. Felix will also share how to construct your team of advisors and how corporate governance can help you avoid family disputes. Join us as we finish out our season in style, transferring a wealth of knowledge to you! Highlights: ● What is wealth transfer? (2:39) ● Identifying priorities (4:19) ● Core values: Stewardship, Philanthropy, Entrepreneurship (6:05) ● How to talk to your kids about money (9:27) ● Age-appropriate financial education (11:14) ● Fun teaching activities for young kids (12:29) ● Wealth transfer structures (15:23) ● Keys to a good plan: A team of advisors (16:47) ● Keys to a good plan: Corporate governance structures (19:03) ● Creative ways to implement family corporate governance (20:44) ● Executing the plan (22:12) ● Inheritor responsibilities (23:41) ● The importance of communication (25:59) Links: ● Cadence Bank Website ● Cadence Bank Twitter ● Cadence Bank LinkedIn ● Felix Meneses LinkedIn ● Cadence Bank – Trust & Asset Management ● Cadence Bank – Wealth Empowerment Program ● Cadence Bank – Philanthropy Services Feedback: If you have questions about the show or topics you'd like discussed in future episodes, email our producers, sheena.cochran@cadencebank.com or danielle.kernell@cadencebank.com.

Those who’ve started a business know: the business is your baby. It takes love, patience and sleepless nights to get it on its feet. As it grows, you’re so proud of it. But just like a child, there comes a time when you have to let the business go. And the hope is that you’ve prepared your business to function independently, without your guidance. Can your business survive without you? Can it thrive? Whether it’s by design or unexpected, there will be a day when you’re no longer able to run things as you once did. If you’ve prepared right, your business will be able to keep flourishing long after you’ve retired. But what does that preparation entail? It starts with a strong business succession plan, an area of expertise for our two guests on this episode: Ari Marin, Wealth Strategist at Cadence Bank, and Eric Priamo, founder and managing partner of Juniper Equity. Together we’ll cover the key aspects of a business succession plan, like proper valuation provisions and operational redundancy, and how corporate governance structures can help you achieve those goals. Ari and Eric will also lead us through how to tackle the hard, emotional conversations that come with succession. So join us as we write a new chapter: for your business, your family, and you. Highlights: All the variables in a succession scenario (3:08) Why is succession planning critical? (4:49) What can happen if there isn’t a plan in place (7:11) The biggest barrier to the planning process (10:24) How to avoid family drama when talking succession (12:28) The farmer, the cow, and the milk: Identifying your goals (15:52) How Ari starts a succession plan (16:56) Keys to a good plan: Proper valuation provisions (18:33) Keys to a good plan: Flexibility & Redundancy (20:17) The tax tail can’t wag the dog (23:35) Defining corporate governance (24:54) How corporate governance helps you achieve your succession goals (28:18) How to empower your advisors (32:56) Links: Cadence Bank Website Cadence Bank Twitter Cadence Bank LinkedIn Juniper Equity Website Ari Marin LinkedIn Eric Priamo LinkedIn Cadence Bank – Business Succession Planning Feedback: If you have questions about the show or topics you'd like discussed in future episodes, email our producers, sheena.cochran@cadencebank.com or danielle.kernell@cadencebank.com.

An executive is a key player in a business of any size: someone who is able to balance the complexities of their industry with the needs of their company. They’re someone with deep experience, who can lead a team and contribute to one. And they work tirelessly to make sure the business is positioned to succeed, both now and in the future. But who’s doing that for the executive? As an executive, you’ll have access to a much wider range of compensation packages, from equity to call options to variable performance-based bonuses. Your income will be greater and more diverse than the average Joe or Jane. You need a financial plan to match, and advisors skilled enough to adapt that plan as your career evolves. In fact, you’ll need a team of people: CPAs, investment bankers, tax attorneys, estate lawyers. But most of all, you’ll need an expert private banker to run the show. You need Mary Katherine Franklin, EVP and Director of Private Banking, and Jamie Burns, Regional Executive of Private Banking from the Cadence Private Banking leadership team. So that’s who we’ve brought you! Think of it like a football team. The most important person on the field is your quarterback, who reads the defense, makes adjustments and gets their teammates the ball. That’s your private banker. On this episode, Jamie and Mary Katherine talk about quarterbacking executive financial plans, how no plan is one-size-fits-all, and what you need to prepare to make sure you get the most out of the process. So, join our all-pro squad as we perfectly execute the executive financial plan. Highlights: What is private banking? (2:21) What’s different about executives? (4:04) The importance of a good game plan (7:45) The sooner, the better, but it’s never too late! (9:16) Creating a personal financial statement (10:26) Coordinating the team of advisors (12:47) Everything is customizable (14:58) Be organized (15:42) Don’t hold back (16:24) Are you getting the attention you deserve? (19:05) Things change—your plan should too (22:11) Links: Cadence Bank Website Cadence Bank Twitter Cadence Bank LinkedIn Mary Katherine Franklin LinkedIn Jamie Burns LinkedIn Cadence Bank – Wealth Management Services – Individuals & Families Cadence Bank – Wealth Management Insights Feedback: If you have questions about the show or topics you'd like discussed in future episodes, email our producers, sheena.cochran@cadencebank.com or danielle.kernell@cadencebank.com.

You poured your heart and soul into making your business the best that it can be. Now that you’re ready to move on, you deserve a return that reflects all that hard work. But the process of selling a business is complicated: where do you find the right person to buy it, and how do you agree on a fair price? To complicate matters, for most business owners, this will be the first and last time they conduct a transaction of this magnitude. So, it’s important to get the advice of people who have been there before. BJ Green sees all sorts of sales from his role as Cadence Bank’s Georgia Commercial Banking Executive. As for Mark Loeffler, Co-Founder and Managing Director of boutique investment bank VRA Partners, his job is to actually run these sales processes for small and mid-sized businesses. Together, they have a wealth of knowledge on valuations, mergers, and acquisitions—what BJ calls: “The Art of the Possible.” So, if midsize M&A is an art, consider these two da Vinci and Michaelangelo. On this episode, we’ll cover the timeline and steps of the M&A process, ways to improve your valuation, and how to find the right partners. You’ll learn how to identify your objectives, navigate your team through a sales process and keep your business humming during it all. So, let’s merge our experiences and acquire some new knowledge on the art of selling a business. Highlights: What are your goals in selling the business? (3:55) How to handle unsolicited offers (5:59) Valuation: what goes into it (9:05) Why valuations are currently high (12:41) “The secret sauce”: What makes a company attractive to buyers (14:34) How preparation can improve your company’s value (15:58) Think like a buyer (18:47) A sale is a team effort (19:11) M&A is really creating a new partnership (24:39) Sale timeline and process (26:11) Managing your business during a sale (31:19) Give yourself a head start (35:30) Links: · Cadence Bank Website · Cadence Bank Twitter · Cadence Bank LinkedIn · BJ Green LinkedIn · VRA Partners Website · Mark Loeffler LinkedIn Feedback: If you have questions about the show or topics you'd like discussed in future episodes, email our producers, sheena.cochran@cadencebank.com or danielle.kernell@cadencebank.com

Summary: COVID-19 has caused unprecedented business disruption over the past several years. Businesses had to implement essential health and safety protocols, shift to virtual, navigate changing regulations, and try to reach customers whose lives were equally upended. Everyone has struggled to find balance, and many businesses had to close their doors permanently. Though we hopefully won’t see another pandemic in our lifetimes, there’s a lot to learn from COVID-19. Today we talk to two very different businesses who found ways to successfully navigate the pandemic. Wildwood Electronics, a women-owned contractor for NASA and the Department of Defense, was deemed an essential business and had to keep their employees safe while staying open. Phase Three Star, a fast-food franchisor with more than 80 restaurants, pivoted their whole service model to protect employees and keep serving customers. Both companies used similar grit and leadership to survive. Today, we dive into the decisions they made to keep their businesses afloat. Lori Underwood is the vice president of Wildwood Electronics. She details the creative ways that Wildwood emphasized employee safety and security. Jack Kemp, CEO of Phase Three Star, is an Army veteran and graduate of Harvard Business School. He shares the relationships he leaned on the most, and how he stopped being reactive and started being proactive. They’re joined by their dedicated Cadence bankers, Robert Curtis, North Alabama market executive, and Dan Holland, executive vice president of restaurant banking, who guided them and many others through these difficult years. All of them stress the importance of listening and communicating—with employees, partners, vendors and customers. COVID-19 also accelerated trends amongst these businesses and forced them to implement future solutions to solve current problems. We’ll hear from Lori and Jack about how much their companies have changed since 2020, and how they’re using strategies they’ve learned in the pandemic to achieve success out of it. So, join us for this masterclass in crisis management to hear from people whose expertise was proven through the gauntlet of the past two years. That way, you’ll be prepared for the next crisis that hits your business, even if it isn’t on a global scale. Highlights: How Jack & Lori dealt with pandemic uncertainty (9:07) Be decisive (10:17) Survival is a team effort (11:49) The importance of vendors who understand your business (15:05) PPP & using every resource at your disposal (16:09) Leveraging existing relationships (18:09) Communication is critical (19:43) Surviving is a win (24:35) The new normal (26:19) Robert and Dan on how companies have become more resilient (29:25) Links: Cadence Bank Website Cadence Bank Twitter Cadence Bank LinkedIn Phase Three Star Website Jack Kemp LinkedIn Wildwood Electronics Website Lori Underwood LinkedIn Robert Curtis LinkedIn Dan Holland LinkedIn Cadence Bank PPP Page Feedback: If you have questions about the show or topics you'd like discussed in future episodes, email our producers, sheena.cochran@cadencebank.com or danielle.kernell@cadencebank.com

Diversity, equity, inclusion—these are fundamental ideals. Everybody can agree that it’s good to be diverse, equitable and inclusive. But if you don’t have the right plan, they can fall short of expectations. Plenty of companies have made commitments to DE&I in the past two years, but without a full understanding of both the benefits and challenges of the work, you might find yourself right back where you started. So, what is diversity, equity and inclusion? Why is it needed? And what does it mean for your organization specifically? Myra Caldwell and Tori Farmer have firsthand experience answering these questions. Myra is Cadence Bank’s Chief Diversity Officer, and along with Tori, Executive Director of Diversity, Equity & Inclusion at KPMG, she’s crafted and helmed Cadence’s DE&I strategy over the past 18 months. Myra and Tori are here to share how you can implement a plan specific to your business, no matter how big. Because your employees, suppliers, customers and partners are experiencing your culture every day, whether you have a plan or not. And when you work hard to intentionally change things for the better, those benefits can be felt across the board. Myra and her team have not only created distinct programs to educate and uplift coworkers and community members, they’ve forged a culture where everyone is moving together towards a common purpose. But it didn’t happen overnight. Together we’ll show you how to evaluate your business, set up measurable goals, and have the hard, necessary conversations that this work entails. Plus, we’ll share how Cadence has progressed and reassessed on its DE&I journey—how far we’ve come and how far there still is to go. One company isn’t going to solve the problem, but, together, we can move the needle towards a more just, accepting world. Highlights: How Tori Farmer defines DE&I (5:13) The business case for DE&I (10:15) Where to start with implementing equitable practices (12:24) How Cadence assessed itself and found a starting point (16:08) Can you make changes if your business is small? (19:09) The Cadence DE&I programs (25:26) How to extend your efforts beyond your workplace and into the community (28:47) DE&I and The Great Resignation (30:35) Trusting the Process (33:50) The Gift of Imperfection (35:43) Links: Cadence Bank Website Cadence Bank Twitter Cadence Bank LinkedIn Myra Caldwell LinkedIn Tori Farmer LinkedIn KPMG – DE&I Homepage Cadence Bank Diversity & Inclusion Statement Our Stories Cadence Bank Corporate Social Responsibility Statement Cadence Bank Supplier Diversity Program Feedback: If you have questions about the show or topics you'd like discussed in future episodes, email our producer, sheena.cochran@cadencebank.com or danielle.kernell@cadencebank.com.

You’ve probably got a security system for your building, with locks on your doors and safes for your important documents. But criminals don’t just try to take what’s in your cash register anymore. As the world shifts increasingly online, there are more and more opportunities for fraudsters and cybercriminals to intercept your money and data. And it takes more than anti-virus software to keep yourself safe. But your specialty isn’t cloud computing, it’s your business. So how do you keep up with the ever-changing world of cybersecurity? Fortunately, there are people like Lori Johnson and Tracy Dalton, from the Treasury Management Team at Cadence Bank. They make it their business to keep up with trends in cybercrime so they can best protect their clients. Through their work with a broad range of customers, they see companies’ most commonly-targeted weak points; and they’re not what you’d suspect. Cybercrime can be devastating, and nobody is completely safe. Companies of all sizes are targeted, and breaches can cause loss of consumer confidence, in addition to whatever is stolen. Lori and Tracy will escort us through the dangerous underbelly of fraud as we talk the size of the threat, cybersecurity best practices, and how to get employee buy-in. So keep your head on a swivel and listen to our cyber self-defense class! Highlights: The types of threats you can face (3:06) How many businesses are affected? (6:40) How to evaluate your current security setup (9:04) A great model for cybersecurity (11:54) The importance of educating your employees (12:40) Creating internal controls (13:58) Cybersecurity tools offered by your bank (15:40) Positive Pay & ACH Positive Pay (16:43) Constant vigilance (19:29) Links: Cadence Bank Website Cadence Bank Twitter Cadence Bank LinkedIn Lori Johnson LinkedIn Tracy Dalton LinkedIn Cadence Bank Business Fraud Knowledge Center Feedback: If you have questions about the show or topics you'd like discussed in future episodes, email our producer, sheena.cochran@cadencebank.com

Highlights: What is (and isn’t) “the economy” (1:53) Is inflation bad? (4:31) How healthy is our economy (7:32) What’s different about our current economy than previous ones (9:21) Who’s in charge of economic policy (10:57) Explaining federal interest rates (13:53) Quick and dirty quantitative easing (16:02) How the Fed responded to COVID (20:19) Understanding how economic policy will affect your business (25:21) Economic policy and the business lifecycle (27:50) Links: Cadence Bank Website Cadence Bank Twitter Cadence Bank LinkedIn Tell Alessio LinkedIn Cadence Bank – Wealth Management Insights Feedback: If you have questions about the show or topics you'd like discussed in future episodes, email our producer, sheena.cochran@cadencebank.com