How Does John Lee Dumas Recommend Niching Down as an Entrepreneur? | Keynote Clarity for Thought Leaders with Jon Cook Flash Briefing

We're continuing our episodes series featuring questions I got a chance to ask John Lee Dumas of EO Fire…

Jon Cook:

I think for a lot of people that they wonder, “What if I pick the wrong niche?” Or “What if I niche too far and I'm almost too niched to actually connect with my crowd?” How do you walk somebody through right sizing their niche?

John Lee Dumas:

Like if you use the wrong niche, then learn from it. Say, okay, good stuff. I've identified a couple of things that I did wrong going down this path. Now I'm going to readjust, pivot, and move in a different direction and there's no problem. There's no harm, no foul there. You need to be taking action and trying things. And so if you get into a wrong niche, like congratulate yourself for actually getting into any niche at all.

And now you asked another question about if you find yourself in a niche too far. To me, that's impossible. It is absolutely impossible to niche down too far because if you've niched down all the way to the bone where there's only one person in the world besides yourself that would ever consume your content, that's still one person in the world.

And you start there, you engage that person, you jump on a video call with them, you learn their biggest pain points or struggles or obstacles or challenges, and you improve based off that feedback, and then you broaden that a little bit.

Then you broaden that. Now you have two listeners and four, eight, 16, 32, 64 and keep going and going, so on and so forth. Until now you've gotten to a more comfortable niche, so going too deep, impossible.

Just recognize that that's an opportunity to really engage, to really go one-on-one, to really learn more about your avatar, your perfect listener, consumer, client, customer, fan, and then broaden out after that.

--

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”