Sam Horn and Creating an Epiphany Moment as a Speaker | Keynote Clarity for Thought Leaders with Jon Cook Flash Briefing

We're continuing our episode interview series featuring Sam Horn of Intrigue Agency…

Sam Horn:

When we finish telling our where story or our signature origin story, we don't stop, because that's not enough. People go, "Well, good for you. What's that got to do with me?" right?

So after every true, real-life example, we hook and hinge back to the audience with three you questions: "Have you ever had a goal and worked toward and didn't work out the way you wanted? Did you ever try something and people laughed at you?" Do you see, when we tell a story and we come back with, "Where has that happened for you? Have you ever been in that situation?"

Now, I don't care whether it's a multimillion-dollar CEO, whether it's the recent college grad, they are relating what you're saying to their circumstances, so it is relevant to them and they're a lot more likely to relate to it and get some epiphany, some Socratic epiphany, and act on it.

--

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”