117. Jen McFarland | Embracing Technology to Grow Your Business and Your Impact
Are you confused by technology? Are you trying to figure out digital marketing for your business? Are you looking for ideas to help your business and operations run more smoothly and effectively? Do you want to amp up your impact?
Our special guest Jen McFarland answers these and other questions about technology, AI and digital marketing.
Jen McFarland is the Founder of Women Conquer Business, and she also has a podcast by the same name. Women Conquer Business is a digital marketing operations consultancy to help entrepreneurs and small businesses solve their marketing technology challenges, streamline processes, and amplify impact.
Jen describes herself as an accidental entrepreneur, who’s committed to helping businesses enhance their businesses and impact by understanding how technology can help you grow a business, systematize the business, and change the overall imprint of the business through technology.
A former Peace Corps volunteer and operations analyst, Jen brings a wealth of experience in helping organizations streamline their operations and systems.
The Leadership Junkies Podcast is brought to you by Cardivera.com.
Show Notes
Episode highlights…
Why businesses and business owners struggle with technology and software
Assessing your business operations and goals before developing your marketing and technology strategy
The importance of alignment between your business and your marketing / digital imprint
Ways that technology helps you and your business work better
Using technology and automation to allow your business to be more human
You must know where you are today with technology and marketing before developing strategies for getting where you want to be
Social media strategy must be built around your customer’s needs and interests, not your own
Marketing must focus on the emotions you want to elicit in people
If you want to understand your customers, ask them
The role of AI in your business, technology and marketing strategies
AI tools for your marketing toolbox
Getting past your technology fears
You must understand what you need before you decide what technology you need
The importance of mentorship in your business and leadership journey
Resources:
Jen McFarland
Women Conquer Business Website
Women Conquer Business Podcast
The Leadership Junkies Podcast
Cardivera
Learn more about your ad choices. Visit megaphone.fm/adchoices
Our special guest Jen McFarland answers these and other questions about technology, AI and digital marketing.
Jen McFarland is the Founder of Women Conquer Business, and she also has a podcast by the same name. Women Conquer Business is a digital marketing operations consultancy to help entrepreneurs and small businesses solve their marketing technology challenges, streamline processes, and amplify impact.
Jen describes herself as an accidental entrepreneur, who’s committed to helping businesses enhance their businesses and impact by understanding how technology can help you grow a business, systematize the business, and change the overall imprint of the business through technology.
A former Peace Corps volunteer and operations analyst, Jen brings a wealth of experience in helping organizations streamline their operations and systems.
The Leadership Junkies Podcast is brought to you by Cardivera.com.
Show Notes
Episode highlights…
Why businesses and business owners struggle with technology and software
Assessing your business operations and goals before developing your marketing and technology strategy
The importance of alignment between your business and your marketing / digital imprint
Ways that technology helps you and your business work better
Using technology and automation to allow your business to be more human
You must know where you are today with technology and marketing before developing strategies for getting where you want to be
Social media strategy must be built around your customer’s needs and interests, not your own
Marketing must focus on the emotions you want to elicit in people
If you want to understand your customers, ask them
The role of AI in your business, technology and marketing strategies
AI tools for your marketing toolbox
Getting past your technology fears
You must understand what you need before you decide what technology you need
The importance of mentorship in your business and leadership journey
Resources:
Jen McFarland
Women Conquer Business Website
Women Conquer Business Podcast
The Leadership Junkies Podcast
Cardivera
Learn more about your ad choices. Visit megaphone.fm/adchoices
The podcast Leadership Junkies Podcast is embedded on this page from an open RSS feed. All files, descriptions, artwork and other metadata from the RSS-feed is the property of the podcast owner and not affiliated with or validated by Podplay.