9. Why You Need to Walk the Talk

If you aren’t walking the talk, you’re leading your audience astray.

When you create a personal brand, your audience has certain expectations from you. Through the things that you say and the claims that you make, they’ve come to rely on you as the authority that you claim to be.

Now if their experience of working with you does not live up to the expectations you’ve built up, you’ve lost their business as well as their trust.

Imagine if you came from it from your own experience and knew exactly where the struggles and pitfalls are? Imagine if you could give them the exact advice that you’d give yourself when you went through the same problem? Imagine what a difference that would make to them?

You’re coming from a place of experience, not from one of confusion and lack of understanding.

Now let’s say that you spoke about your experience, your struggles, your story, your entire journey… the entire experience with your client would change.

Instead of going in blind, your client would know exactly what you’re good at and what you know, because you’ve talked about it and demonstrated it.

And then couple that with stellar service delivery? You’ve got yourself a client who not only will come back for anything else you have to offer, but they’ll tell everyone else about you as well!

That’s why - don’t ever forget to walk the talk. It’s the best thing you can do for your brand!

Have questions? Come find me on Instagram at https://www.instagram.com/seemabatavia/ 💙