Power on: Design Thinking and Energy

The first speaker in the Design Program's lecture series, "The Power of Design: Energy and Sustainability," is Ted Howes, who leads the design firm IDEO's efforts to integrate sustainability and business. In this talk, Howes describes IDEO's imaginative and groundbreaking strategies to promote energy efficiency in business and government. He emphasizes the behavioral aspects of promoting sustainable behavior and gives examples of the way the IDEO has worked with clients all over the world.