SUX EP 10 - "Purpose driven design" with Xhensila Reci

Today we have something very special for you. Finally here it is: the lost episode. Last year we recorded this wonderful and extra long episode with Xhensila Reci from LEGO to speak about Purpose Driven Design. For several reasons, we did not manage to cut it and to decide if we should keep it this long, re-cut it, or make two episodes of it. Since the whole conversation with Xhensila was just wonderful and super insightful, we decided that we did not want to cut anything out. The SUX friendship book was super insightful and we also played Xhensilas wonderful game “Someone You”.

So, this interview became the first episode that consists of two parts. This part - Part 1 - contains the main conversation, where we spoke about purpose driven design, Xhensilas work at LEGO and how it strongly connects to purpose driven design.

Part 2 will be released next week as a bonus episode that contains the SUX Friendship Book and also the part where Xhensila and Thorsten play Xhensilas wonderful card game “Someone You”.

So, if you want to learn how to do, achieve and drive purpose driven design, about working at LEGO and why a Banana played an important role in Xhensilas journey into UX and purpose driven design, do not miss this episode as well as the bonus episode.

One little side note: we had a few minor audio issues with Thorstens audio track in the beginning. We apologize for that. And no worries, it will be gone after a few minutes.

Connect with our guest or us:

Xhensilas Channels:

LinkedIn: https://www.linkedin.com/in/xhensila/

Website: https://www.xhensilareci.com/

Xhensilas Card-Game “Someone You”: https://www.xhensilareci.com/shop/someoneyou

Xhensilas Talk about Purpose Driven Design at WUC 2022: https://www.youtube.com/watch?v=OZAURrbVmM4&t=4s&ab_channel=WorldUsabilityCongress⁠

Sources from the episode:

Book “The Atlas of the Heart” by Brené Brown: https://brenebrown.com/book/atlas-of-the-heart/

Our Channels:

Bavo's Linkedin

Thorsten's LinkedIn

Isabel's LinkedIn

SUX Slack Community

SUX LinkedIn

SUX Website

Email us at podcast@sustainableuxnetwork.com to share your feedback or suggest future guests.