When face-to-face conversations became difficult due to COVID, the magic of ABM had to happen on social media. Twitter, Facebook, and especially LinkedIn became hives of business conversation online.
In this episode of The ABM Podcast, Steve Watt, VP Marketing at Grapevine6, talks with Brandon about how to do ABM on social media during the pandemic and beyond.
Brandon and Steve discuss:
- Who Steve is and what Grapevine6 is doing
- What people get wrong about ABM
- How ABM fuels inbound marketing
- The role branding plays in ABM
- Where marketing leaders can get started doing ABM on social platforms
The ABM Podcast is co-hosted by Christine Farrier and Brandon Redlinger of the ABM Leadership Alliance. Never miss an episode by subscribing to the show on Apple Podcasts, Spotify, or wherever you listen to podcasts.