Toxic Masculinity & Marketing With Carolyn Butler-Madden

How ethical do businesses need to be? We expect businesses to follow laws, standards and social expectations, but as we saw with the reaction to Gillette's recent marketing campaign that focused on the spread of regressive male behaviour, there's a line that can't be crossed, and that line is Marketing. But, why? Marketing has always had a lot of skin in social dynamics. Informed by our whims, personalities, wants and desires, marketing says as much about us as it does any brand or product. Can businesses use the power of marketing to promote positive social change? Should they bother? And what's in it for them? This week, we speak with author of Path To Purpose and founder of The Cause Effect, cause-led marketing pioneer Carolyn Butler Madden.