Carrie Ellen Philips | Co-founder, BPCM | Carrie Ellen Phillips | Co-founder, BPCM | The art of marketing sustainability

This week, we’re taking a deep dive into sustainability — all aspects of it — and the changes that need to take place in our world, both from a consumers’ standpoint, as well as from the brands that are manufacturing the products we consume. Our guest, Carrie Ellen Phillips, is absolutely passionate about sustainability, the circular economy and most of all, about helping companies carve out a new model for lasting change.

Carrie is the co-founder of BPCM, one of the world’s leading fashion PR agencies with offices in New York, Los Angeles and London, as well as a Sustainability Educator.

We spoke to Carrie about her personal journey and her path as a woman entrepreneur; how she views the challenges ahead and how Covid and Black Lives Matter have influenced our views as consumers and as humans. Carrie also shared with us the roadmap she recommends for companies looking to pivot to a sustainable positioning.

This season of The Brand is Female is brought to you by TD Bank - Women Entrepreneurs. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Find out how you can benefit from their support!

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TD Women Entrepreneurs: td.com/ca/en/businessbanking/small-business/women-in-business/

BPCM: sadebaron.com

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