How will I come up with fresh podcast topics? Will I be able to release episodes consistently? And will anyone even LISTEN to my show? These are some of the biggest worries that clients share with me when we talk about their podcasting dreams. I’ll be honest: I had some of the same doubts when I first launched this podcast (289 episodes ago!). Podcasts definitely take time, effort, and dedication, but speaking directly to your dream clients is an incredible way to grow your audience and business — even if your episodes are only 10-15 minutes long! In this episode of The Business of Thinking Big, I sit down with Dr. Nicole Rankins, host of the wildly popular All About Pregnancy & Birth podcast, to dive into the nitty-gritty of growing a Top 50 show. We explore what it means to create great content, why we prefer podcasting over YouTube, and how Nicole has reached a whopping 2 MILLION downloads! In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌ How to build an easeful workflow that allows you to keep a consistent schedule (and even take a week off without skipping an episode!) How to create relevant, interesting, and digestible content with intention How to find and pitch the right cross-promotions to grow your audience and your thought leadership Guest bio: Dr. Nicole is a Duke-University-trained, board-certified, practicing OB/GYN and mom of two who empowers first-time moms to have the beautiful birth experience they deserve. Over her 20-year career, she’s helped more than 1,000 babies into this world, and is a proud HBCU grad (Spelman College & North Carolina A&T State University). Her popular podcast, All About Pregnancy & Birth, is a top 50 parenting podcast. Timestamps:‌ ‌ 00:34 Meet Dr. Nicole Rankins 01:59 OB/GYN to podcaster 05:54 Podcaster to entrepreneur 07:31 Niche & goals 08:45 Podcasting or YouTube? 12:00 Creating great content 13:51 Being intentional 16:16 Staying consistent 19:25 Podcast support 20:16 Choosing your schedule 22:12 Interviews v. solo episodes 24:43 Million-download strategies 26:59 Being a guest 30:19 Having guests 37:50 Podcast disasters 42:28 Monetization 46:22 Final takeaway Links mentioned:‌ ‌ Dr. Nicole Rankins https://drnicolerankins.com https://www.facebook.com/drnicolerankins Instagram: @drnicolerankins A-Players Rapid Impact Business Coaching Experience https://www.mamasandco.com/groupcoaching Podcasting support https://theultimatecreative.com https://www.copymagic.agency/podcasts — Learn with me: Mamapreneur Success Path - Free Audio Training ‌Connect with me: Facebook: https://www.facebook.com/liannekimcoach Instagram: @liannekimcoach Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com Instagram: @mamasandco

Did you sometimes find yourself feeling apathetic toward your business… and wondering what happened to your drive? You’re definitely not alone. Even Beyoncé has days when she just wants to ignore her inbox and binge her favourite reality show! Motivation may be cyclical or seasonal — we may find ourselves more motivated at certain times of the day, week, month, or even year (and this can be especially true for mamapreneurs who have to juggle additional responsibilities around extracurriculars or summer vacations). When we’re feeling stretched to our max, we often struggle to get and stay motivated. And when this feeling lingers long enough, it will impact our business success in one way or another. In this episode of The Business of Thinking Big, I dive into how you can regain your spark and get back on track when you start to lose your momentum — and why you should never beat yourself up for feeling unmotivated! In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌ How our conditioning affects our reaction to being unmotivated (and why this can be unhealthy) How to recognize your patterns of motivation and your motivational drains What can happen when you intentionally build recovery time into your business Timestamps:‌ ‌ 00:32 Intro 02:00 What is motivation? 03:09 Our conditioning 05:11 Recognizing your pattern 07:17 Motivational drains & recovery time 09:49 Tapping into feminine energy 14:15 “What am I resisting (& why is it important)?” 17:17 “How will I feel once it’s done?” 19:04 Motivation v. alignment 21:42 Move your body & eat the frog 24:22 Put yourself in interesting spaces 26:40 Reward the effort, not the result 29:01 It’s gotta feel joyful! 30:56 Be kind to yourself 33:43 Conclusion Links mentioned:‌ ‌ The Business of Thinking Big #247: Mindset Mondays: Eat the Frog https://www.liannekim.com/blog/247 Huberman Lab: How to Enhance Performance & Learning by Applying a Growth Mindset https://www.hubermanlab.com/episode/how-to-enhance-performance-and-learning-by-applying-a-growth-mindset — Learn with me: Mamapreneur Success Path - Free Audio Training ‌Connect with me: Facebook: https://www.facebook.com/liannekimcoach Instagram: @liannekimcoach Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com Instagram: @mamasandco Podcasting support: https://theultimatecreative.com https://copymagic.agency

Sales is definitely an acquired skill… and an acquired taste. During the time that I’ve spent helping countless women grow and scale their businesses, I’ve met very few who genuinely love sales! The truth is that most women have negative feelings around sales and selling. Full disclosure: even though I’ve spent years honing my sales skills (and can now sell in my sleep), I absolutely HATED sales when I first started out. There are a few reasons why women tend to hate selling, including lack of confidence or a fear of being seen as pushy or “sleazy.” But no matter the reason, selling is a VITAL part of growing a business. If you want to achieve financial success and hit your revenue goals, you need to embrace it and start improving your sales game! In this episode of The Business of Thinking Big, I dig into the 12 biggest and most common mistakes made by sales novices — and what to do instead. Mistake #1: Trying to sell too much in your marketing Mistake #2: Offer is not clear or compelling Mistake #3: Talking too much Mistake #4: Making it about you, not them Mistake #5: Not presenting your best self Mistake #6: Pitch is weak Mistake #7: Getting emotional or defensive Mistake #8: Running away from objections Mistake #9: Sending them away to something else Mistake #10: Not having the right sales systems in place Mistake #11: Being too attached to getting the sale Mistake #12: Giving up too easily! In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌ Why confidence is the key ingredient when it comes to successfully selling anything How to grab your prospect’s attention right off the bat Why Zoom is your secret weapon when it comes to sales! Timestamps:‌ ‌ 00:33 Intro 01:50 Too much too soon 04:20 Not clear/compelling 07:23 Talking too much 09:26 Making it about you 12:44 Not presenting your best self 15:38 Weak pitch 18:18 Getting emotional/defensive 21:40 Running from objections 24:37 Sending them away 27:04 Not having the right systems 30:23 Too attached to the sale 32:36 Giving up 36:59 Conclusion Links mentioned:‌ ‌ The Business of Thinking Big #6: The Hero's Journey with Salome Schillack The Business of Thinking Big #203: Boss Energy The Business of Thinking Big #114: How to Close More Sales A-Players Rapid Impact Business Coaching Experience — Learn with me: Mamapreneur Success Path - Free Audio Training ‌Connect with me: Facebook: https://www.facebook.com/liannekimcoach Instagram: @liannekimcoach Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com Instagram: @mamasandco Podcasting support: https://theultimatecreative.com https://copymagic.agency

Many female entrepreneurs find themselves in constant hustle mode — doing too many things, wearing every hat, accepting work that doesn’t light us up, and serving too many people who we don't love. We left our 9-5s because we wanted more freedom and control… but we often wind up back on that same hamster wheel, feeling overwhelmed and frustrated. Our businesses shouldn’t just pay our bills. They should support us in the life we want to have! In this episode of The Business of Thinking Big, I’m joined by Melanie Ziltenere, the founder and Chief Word Nerd of Tripod Copy, to explore what it means to operate in hustle mode — and how to move out of it! During this conversation, we discuss how to choose your niche and started saying NO to work that isn’t in alignment, and the wild transformations Mel experienced while building her own business! In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌ The a-ha! moment that led Mel to niche down, and how she worked through her insecurities and fear around letting go of bad-fit clients How to build confidence and momentum when serving from your zone of genius Why good copywriting requires forgetting most of what you learned in English class Guest bio: Mel Ziltener is the Chief Word Nerd at Tripod Copy and loves writing killer content to help purpose-driven entrepreneurs engage and connect with their audience. When she's not translating her clients' magic into words, she's likely deep in an epic dance battle with her young son. Timestamps:‌ ‌ 00:32 Meet Melanie Ziltener 01:40 Early days of Tripod Copy 04:42 Fear & niching down 05:49 Choosing her niche 08:58 Creating the confidence to serve 11:33 “Have I made it?” 12:56 When to say no 15:27 Early stages of success 16:53 Power of relationships 18:29 Coaching & A-Players 21:45 Internal shifts & financial success 25:13 Types of success 29:39 What’s next? 30:43 Final tips & conclusion Links mentioned:‌ ‌ Melanie Ziltener https://www.tripodcopy.com Instagram: @mel.the.word.nerd MamaCon https://www.mamasandco.com/mamacon A-Players Rapid Impact Business Coaching Experience https://www.mamasandco.com/groupcoaching REMARKABLE: Stories From Mamapreneurs Who Have Created Success Despite the Odds https://www.amazon.ca/REMARKABLE-Stories-mamapreneurs-created-success/dp/1989716989 — Learn with me: Mamapreneur Success Path - Free Audio Training ‌Connect with me: Facebook: https://www.facebook.com/liannekimcoach Instagram: @liannekimcoach Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com Instagram: @mamasandco Podcasting support: https://theultimatecreative.com https://copymagic.agency

If you’re a longtime listener of The Business of Thinking Big (or a client of mine!), then you know that I am a BIG believer in the power of mindset work, whether you’ve just launched your business or are a seasoned and successful entrepreneur. Not only do I help my clients with their mindset work, I’m constantly working on my own. While this inner work is an essential part of growing and evolving as an entrepreneur, many of us don’t make enough time for it — or find it difficult to get started. In this episode of The Business of Thinking Big, I explore ten super-powerful journal prompts designed to help you get the ball rolling! Prompt #1: “Today, I am grateful for…” Prompt #2: “Things I’ve manifested lately” Prompt #3: “Things that feel joyful right now” Prompt #4: “What I fear” Prompt #5: “What do I want instead?” Prompt #6: “What’s working now / what’s not working?” Prompt #7: “I love myself because…” Prompt #8: “This day/week/weekend will be great because…” Prompt #9: “Things I appreciate about [blank]” Prompt #10: “Things I’ve accomplished this week/month/year” In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌ How to undergo a potent mindset shift in just three minutes a day! The importance of acknowledging your wins (and how this can completely change your state of mind) How to narrow in on your best power moves while your business is in a state of transition Timestamps:‌ ‌ 00:34 Intro 01:48 Journalling 04:40 Gratitude 07:24 Manifestation 09:42 Feeling joyful 13:27 Fear 16:10 What you want instead 18:28 What is/isn’t working 20:30 Loving yourself 22:47 This will be great because… 25:32 Appreciating relationships 28:45 Accomplishments 30:48 Conclusion — Learn with me: Mamapreneur Success Path - Free Audio Training ‌Connect with me: Facebook: https://www.facebook.com/liannekimcoach Instagram: @liannekimcoach Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com Instagram: @mamasandco Podcasting support: https://theultimatecreative.com https://copymagic.agency

What are your first steps when it comes to hiring a coach, signing up for a high-ticket program, or buying an expensive new gadget? If you’re like most people, once you’ve gone through the website to learn about the offer, you seek out testimonials to make sure you’re going to get your money’s worth. So… why are so few of us requesting feedback from our own clients? The math is simple: the more time, money, or effort your prospect expects to spend on your offer, the more crucial positive reviews are in helping them make their buying decision. The problem? Most entrepreneurs don't know HOW to approach their clients in order to get great feedback — and when they do receive feedback, they’re not exactly sure how (or where) to use it! In this juicy episode of The Business of Thinking Big, I reveal the secret to collecting enthusiastic, specific, and detailed client testimonials, and using this powerful social proof to build your thought leadership and close more sales. BONUS: you’ll also learn how to gain more Google or Facebook reviews! In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌ Two proven methods for collecting great customer testimonials (and your best-bet timing!) How to create, personalize, and send your testimonial request template The biggest Dos & Don’ts of requesting reviews from your clients Timestamps:‌ ‌ 00:33 Intro 01:40 Why testimonials matter 03:36 Collecting testimonials 05:50 Personalizing your request template 07:08 Building your request template 12:04 Requesting Google or Facebook reviews 13:27 Clarifying identifiers 14:44 The Dos 21:39 The Don’ts 24:23 Where to use testimonials 26:09 Conclusion — Learn with me: Mamapreneur Success Path - Free Audio Training ‌Connect with me: Facebook: https://www.facebook.com/liannekimcoach Instagram: @liannekimcoach Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com Instagram: @mamasandco Podcasting support: https://theultimatecreative.com https://copymagic.agency

Every so often, I like to switch things up and record an episode of The Business of Thinking Big that offers the unexpected! Over the course of 282 episodes, I’ve shared a LOT about my life, my business, my family, my journey as an entrepreneur, my popular A-Players program, my long-running MamaCon conference, and my amazing Mamas & Co. community — not to mention dozens of my all-time favourite business books. So, in this episode, I thought it would be fun to reveal 10 things you very likely do NOT know about me! From my second-degree black belt in karate to the fact that I have two completely different ears, I’m sharing some of my juiciest, weirdest, and most surprising personal trivia (and yes, this episode does include some golden business insights!). In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌ The reason why I’ve gone though multiple graphic designers in my business over the years How Cabbage Patch Kids helped me discover my love of leadership Why I’m SO passionate about diversity and inclusion (and how this shows up in my business!) Timestamps:‌ ‌ 00:33 Intro 01:18 My black belt story 03:50 Sensitivity to noise 06:09 Being picky about visuals 08:39 Diversity & inclusion 10:58 My ears 13:03 Meeting my husband 15:30 My comfort zone 19:12 Thinking about my clients 21:30 Manifesting my kids 25:00 No small talk 28:17 Conclusion Links mentioned:‌ ‌ The Business of Thinking Big #48: Meaningful Swag for your Business https://www.liannekim.com/blog/48 The Business of Thinking Big #263: Lessons from 13 Years of Marriage https://www.liannekim.com/blog/263 — Learn with me: Mamapreneur Success Path - Free Audio Training ‌Connect with me: Facebook: https://www.facebook.com/liannekimcoach Instagram: @liannekimcoach Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com Instagram: @mamasandco Podcasting support: https://theultimatecreative.com https://copymagic.agency

Do you see yourself as a savvy businessperson? Or is second-guessing keeping you stuck? Women entrepreneurs frequently struggle with feeling confident in our abilities and suffer from imposter syndrome at higher rates than men. Much of this stems from the deep-seated sexism of our society (the same sexism that causes female business owners to receive less attention and fewer funds from investors and banks). But while this lack of confidence is common, it isn’t inevitable. You CAN break free from self doubt and step confidently into your role as CEO! My guest for this episode of The Business of Thinking Big is Charmie & Cie founder Charmie Galang. Through shifting from financial coaching to running a virtual assistance company, she not only helps her clients build profitable freedom businesses — she’s also created her own! Our conversation explores how women can learn to trust themselves and their decisions, so they can grow their businesses with more confidence. Tune in as we dig into the importance of investing in yourself, what to look for in a business coach, how to tame your overwhelm, and why joining a community of likeminded peers is a game-changer. In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌ Three big “OMG!” leaps that required Charmie to cultivate trust in herself (and how they changed her business) What to do with business goals that no longer align with your life goals How to know when you’re ready to dissolve a partnership that’s no longer working Guest bio: Charmie Galang is a Financial Coach and the founder of a virtual assistance company. Her mission is to help female entrepreneurs who feel overwhelmed by the demands of technology, social media, and bookkeeping tasks in their businesses. She achieves this by connecting them with highly skilled and dedicated Virtual Assistants who treat their clients' businesses as if they were their own. Timestamps:‌ ‌ 00:32 Meet Charmie Galang 01:51 Charmie’s journey 05:28 Investing in herself 07:47 Choosing a coach or program 10:56 Leaving a partnership 14:57 Balancing business & family 18:20 Starting a new business 23:45 Leap recap & the A-Players experience 27:14 Evolving your business 30:58 Taming overwhelm 35:40 Implementing quickly 40:01 Final tips Links mentioned:‌ ‌ Charmie Galang https://charmieandcie.com Instagram: @charmieandcie A-Players Rapid Impact Business Coaching Experience https://www.mamasandco.com/groupcoaching — Learn with me: Mamapreneur Success Path - Free Audio Training ‌Connect with me: Facebook: https://www.facebook.com/liannekimcoach Instagram: @liannekimcoach Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com Instagram: @mamasandco Podcasting support: https://theultimatecreative.com https://copymagic.agency

“Money doesn’t matter to me.” “Money isn’t the reason why I do what I do.” “I’d be doing this even if I weren’t getting paid.” Many business owners tell themselves that they just don’t care that much about money, and that passion is the driving force behind their businesses. For plenty of entrepreneurs, this may be true to some extent. But when we ignore the importance of money in our businesses, we not only leave too much of it on the table — we actually HURT our ability to grow. In this episode of The Business of Thinking Big, I talk about the role that money actually plays in your business, and why it’s SO important to give it the attention that it deserves. From money mindset issues to lingering too long in the “hobby stage,” I explore what may be keeping you from prioritizing your income and share my top five tips for making money a focus, so that you can earn (and keep) more of it! In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌ What causes so many women to deprioritize the money side of their business 5 important reasons why you should keep your mind on your money The problem with relying heavily on influencer marketing and bartering — and the benefits of putting a fair number on your products and services! Timestamps:‌ ‌ 00:32 Intro 01:37 Why we don’t consider money important 04:50 Money & fear 06:44 Paid proof-of-concept 10:04 Compensating yourself 14:01 Growing your business & team 17:04 More freedom & choices 19:25 My 5 money tips 26:13 Recap & conclusion Links mentioned:‌ ‌ The Business of Thinking Big #139: Making Moolah Moves https://www.liannekim.com/blog/139 The Business of Thinking Big #179: Changing Our Relationship with Money with Karen Choi https://www.liannekim.com/blog/179 — Learn with me: Mamapreneur Success Path - Free Audio Training ‌Connect with me: Facebook: https://www.facebook.com/liannekimcoach Instagram: @liannekimcoach Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com Instagram: @mamasandco Podcasting support: https://theultimatecreative.com https://copymagic.agency

When working toward our big and bold business goals leaves us feeling frustrated and disconnected from our businesses, the problem may be energetic! When we’re operating too much in our masculine energy, things can start to feel forced, out of alignment, or even “yucky” (you know what I’m talking about!). If you find yourself struggling to feel connected to and in alignment with your business, then it’s probably time to try something different. Spoiler: it's not about doing more. In this episode of The Business of Thinking Big, I sit down with money healer and business mentor Emily Wilcox to explore the power of embracing your feminine energy and taking a softer approach to your business. Emily is a serial entrepreneur who has built three different 6- and 7-figure businesses and uses energetics, woo-woo, and a sprinkle of strategy to help women build their fempires and walk the joyous path to millions – you know I love it! In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌ The importance of balancing your masculine and feminine energies — and how this can transform your life, relationships, and business How to diagnose which energy you’re currently in (and whether you’re out of balance!) How to weave feminine energy into your sales and marketing Guest bio: Emily June Wilcox is a crystal-loving, coffee-drinking money healer and business mentor. Her mission is helping women create the wealth they desire by healing their money wounds – which allows women to act from purpose and passion instead of obedience and obligation. You can hear more from Emily by tuning into her Top 3% Global podcast, The Joyous Path to Millions Podcast. Timestamps:‌ ‌ 00:31 Meet Emily Wilcox 02:15 Emily’s journey 04:38 Energy & relationships 10:42 Diagnosing energies 13:20 Starting in the feminine 16:31 Surrendering, unfolding & plot twists 20:50 Feminine energy, building & selling 25:45 Talking to the Universe 27:59 Obligation v. genuine desire 34:19 Growing revenue 41:54 Final tip Links mentioned:‌ ‌ Emily Wilcox https://emilywilcox.com Instagram: @em.makes.money Money Wounds quiz https://emilywilcox.com/quiz Human Design https://en.wikipedia.org/wiki/Human_Design — Learn with me: Mamapreneur Success Path - Free Audio Training ‌Connect with me: Facebook: https://www.facebook.com/liannekimcoach Instagram: @liannekimcoach Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com Instagram: @mamasandco Podcasting support: https://theultimatecreative.com https://copymagic.agency

Do you truly believe that you have what it takes to succeed? Or do you find yourself held back by self doubt? Too often, we don't trust ourselves enough to make the big power moves or decisions that will move the needle in our businesses. You may believe that you’re too inexperienced or that you don’t have the skills necessary to take your best next steps or attract your dream clients. It’s really easy to fall victim to feelings of imposter syndrome! But as I tell my coaching clients and community, you already have all the best answers inside of you — all you need to do is learn how to access your inner mentor. Your inner mentor is a version of yourself that is further ahead, more experienced, and has the insights that you need to take your business to the next level. While this concept may sound a little woo-woo or magical, it reflects the very foundation of good coaching work. The best coaches don’t just offer you answers and instructions, they help you tap into and trust your own knowledge and intuition! This episode of The Business of Thinking Big draws on the concept of the inner mentor developed by Tara Mohr in her book Playing Big: Practical Wisdom for Women Who Want to Speak Up, Create, and Lead. If you love this episode, I definitely recommend buying her book! Listen now to discover:‌ A powerful exercise that will help you begin to access your own inner mentor What it means to grow from beginner to intermediate to advanced — and the role that inner knowing plays in these transformations The big difference between consulting and coaching (and what good coaching really looks like!) Timestamps:‌ 00:33 Intro 03:00 Coaching v. consulting 04:55 Inner knowing & resilience 08:07 A-Players & the start of the journey 09:35 Access your inner mentor 15:11 Get quiet with yourself 17:07 Beginner to intermediate growth 20:37 Recap & the inner critic 23:36 Conclusion Links mentioned:‌ Playing Big: Practical Wisdom for Women Who Want to Speak Up, Create, and Lead by Tara Mohr https://www.amazon.ca/Playing-Big-Practical-Wisdom-Create/dp/1592409601/ref=sr_1_1?hvadid=671308574791&hvdev=c&hvlocphy=9000927&hvnetw=g&hvqmt=e&hvrand=8104546947546283624&hvtargid=kwd-301143419418&hydadcr=22459_13497880&keywords=playing+big+by+tara+mohr&qid=1701970838&sr=8-1 A-Players Rapid Impact Business Coaching Experience https://www.mamasandco.com/groupcoaching — Learn with me: Mamapreneur Success Path - Free Audio Training Connect with me: Facebook: https://www.facebook.com/liannekimcoach Instagram: @liannekimcoach Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com Instagram: @mamasandco Podcasting support: https://theultimatecreative.com https://copymagic.agency

Mamapreneurs often struggle to make their own dreams a priority. I launched the Mamas & Co. membership to provide much-needed support, community, and resources to mamapreneurs everywhere. Through the Mamapreneur Fund, awarded each year at MamaCon, three deserving winners receive recognition and grants that will help them focus on their dreams and grow their businesses – with one lucky recipient taking home the grand prize of $5000, a full-day strategy session, and a 1-year coaching program. In this very special episode of The Business of Thinking Big, I sit down with this year’s incredible Mamapreneur Fund grand prize winner, Susana Carrasco! As the co-founder of Diamonds Media Group, Susana offers strategic graphic design and full-service printing to small to medium-sized businesses and organizations. During this conversation, we discuss Susana’s journey in the community and take a deep dive into the Mamapreneur Fund application process. If you’ve ever considered applying for the Mamapreneur Fund, you’ll definitely want to hit play! In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌ How Susana prepared for the application process (and what made her stand out!) Why she was chosen to win the grand prize — and how she plans to use it to grow her business How her amazing new initiative allows her to give back to her community Guest bio: Susana Carrasco is a graphic designer and co-founder of Diamonds Media Group Inc., a print shop that specializes in graphic design, printing, stationery, and advertising services. Timestamps:‌ ‌ 00:01 Intro 02:34 Meet Susana Carrasco 03:31 Mamapreneur Fund application process 05:18 Why she stood out 08:37 Recording the video 10:11 Moving story 12:30 The MamaCon moment 14:50 What she’s excited about 15:47 Made With Love creative cards 19:18 Mamas & Co. benefits 23:21 Mindset Links mentioned:‌ ‌ Susana Carrasco https://www.diamondsmg.com Instagram: @dmg_printanddesign Mamapreneur Fund https://www.mamasandco.com/fund — Learn with me: Mamapreneur Success Path - Free Audio Training Connect with me: Facebook: https://www.facebook.com/liannekimcoach Instagram: @liannekimcoach Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com Instagram: @mamasandco Podcasting support: https://theultimatecreative.com https://copymagic.agency

I hope you have a pen and notebook handy, because this episode of The Business of Thinking Big is a mini marketing masterclass! Most business owners require more leads in order to hit their revenue goals, but many struggle with marketing their business effectively. The problem? They often focus on what's new and trendy — the latest strategies hyped up by Instagram business influencers — rather than working to understand and implement the tried-and-tested basics first. I’ve spent many years helping entrepreneurs build successful businesses, and I can tell you right now: if you want to perfect your marketing and attract a parade of your dream clients, you need to revisit the foundations before you can move on to advanced marketing strategies. In this episode, I’m taking it back to basics and sharing proven strategies for marketing your business… in the right way, to the right people. Tune in as I explore the function of marketing, the challenges of making your mark in a saturated digital marketplace, and the questions that you should ask yourself BEFORE you take your next marketing steps! In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌ 3 things that your marketing needs to do in order to generate leads – with real-life examples of how to make it happen The true purpose of marketing v. the true purpose of sales, and why this matters The first marketing lesson that I ever learned (and why I’m SO grateful that I did!) Timestamps:‌ ‌ 00:32 Intro 02:25 Purpose of marketing & customer journey 04:50 You don’t have to be a natural 07:44 Modern marketing is complex 09:33 Know, like, and trust factor 11:08 Get the word out to best-fit customers 15:04 Cast your net selectively 19:50 Episode recommendations 21:44 Build credibility 28:28 Conclusion Links mentioned:‌ ‌ The Business of Thinking Big #260: Top Social Media Trends https://www.liannekim.com/blog/260 The Business of Thinking Big #113: How to Generate Quality Leads https://www.liannekim.com/blog/113 — Learn with me: Mamapreneur Success Path - Free Audio Training Connect with me: Facebook: https://www.facebook.com/liannekimcoach Instagram: @liannekimcoach Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com Instagram: @mamasandco Podcasting support: https://theultimatecreative.com https://copymagic.agency

As women entrepreneurs, we put off our own dreams for a variety of reasons. But there’s one reason in particular that comes up a LOT in my coaching sessions — and it’s one that I think deserves far more attention. One of the biggest reasons that we put off our own dreams is that we tell ourselves that we are NOT READY. Because we tell ourselves that we’re not ready, we remain stuck in a holding pattern, watching those around us succeed… while we sit on the sidelines, hoping that one day we’ll feel "ready" to chase our dreams. But if you want to grow, you need to leave your comfort zone - even (and especially) when you don’t feel ready! Andrea Mourad, owner of ethical skincare company Orora, knows what it’s like to get started before you feel ready. Before becoming a business owner, she was a teacher who wanted to leave the profession but wasn’t sure what that could look like for her. When her husband’s skincare business faced serious logistical issues during Covid, Andrea decided to take it over – and took a giant leap into the unknown. In this episode of The Business of Thinking Big, Andrea and I dive into her journey of learning along the way while building a highly successful business during an incredibly challenging time, and explore her toughest obstacles, her biggest shifts, and her hard-won lessons! In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌ How she proved the viability of a struggling company and successfully implemented a new revenue stream How her hearing disability impacted her willingness to show up as the face of her brand — and the identity shift that helped her gain confidence What led her to join A-Players – and how it helped her to overcome her fear and do things differently! Guest bio: Andrea Mourad is the owner of Orora, a skincare company on a mission to discover the clean, ethical innovations that take radiance to the next level and make breakthrough beauty available to all. Timestamps:‌ ‌ 00:34 Meet Andrea Mourad 02:33 Discovering MamaCon 07:02 Taking over Orora 08:40 Joining A-Players 12:00 Do what scares you 13:29 Hearing disability & visibility 17:14 90-day journey 19:00 Initial goals 23:00 Joining Mama Mentors 28:05 Mentor challenges 31:00 Recap & Mamas & Co. 37:54 Friendship 41:19 Final tips Links mentioned:‌ ‌ Andrea Mourad https://ororaskin.com Instagram: @ororaskin A-Players Rapid Impact Business Coaching Experience https://www.mamasandco.com/coaching — Learn with me: Mamapreneur Success Path - Free Audio Training Connect with me: Facebook: https://www.facebook.com/liannekimcoach Instagram: @liannekimcoach Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com Instagram: @mamasandco Podcasting support: https://theultimatecreative.com https://copymagic.agency

When it comes to your mindset, are you feeling confident, growth-focused, and ready for anything? Or do you find yourself full of self doubt, shrinking away from challenges, and taking rejections personally? If you relate to the latter, I’m here to tell you that’s totally normal. What’s important is how you react to these slumps and your willingness to continue growing! I can tell you one thing right now: the #1 thing that will determine someone’s success is their mindset. And what better time than at the start of a new year to hit the "reset" button? In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ Common circumstances that may lead to a mindset rut A simple trick to release yourself from a negative spiral Why powering through your fear isn’t always the best option Timestamps:‌ ‌ 00:31 Intro 02:39 Why is mindset important? 07:29 Mindset ruts 09:20 What to ask yourself 13:39 Mindset choices & positive results 17:48 The million-dollar question 20:32 My favourite mindset books Links:‌ Mindset by Carol Dweck The Big Leap by Gay Hendricks The Mountain is You by Brianna Wiest The One Thing by Gary Keller Building a Joyful Business by Lianne Kim Happy Pocket Full of Money by David Cameron Gikandi Master your Money Mind by Amber Lilyestrom Remarkable by Lianne Kim & others A-Players Rapid Impact Business Coaching Experience Learn with me: Mamapreneur Success Path - Free Audio Training Facebook: https://www.facebook.com/liannekimcoach Instagram: @liannekimcoach Join the Mamas & Co. community: https://www.mamasandco.com Instagram: @mamasandco

Most of us think that we will reach “the top” and achieve our goals only by working harder and doing more. This is an old belief that’s been given new life through the recent “24/7 hustle” movement. But pushing ourselves too hard and not taking care of our needs can actually HURT our productivity… and even lead to burnout. In order to build our businesses effectively and sustainably, we must take care of our health and wellness. That’s why this episode of The Business of Thinking dives into a topic that you probably didn’t expect: nutrition! The reality is that entrepreneurs need to think more like performance athletes, because what we eat will shape the success that we’re able to create in our lives and businesses. In order to get a lot further, faster, it’s crucial that you pay close attention to the way that you fuel and care for your body. In this episode of The Business of Thinking Big, I sit down with holistic nutritionist Cristina Tahoces to explore why mamapreneurs don’t tend to prioritize wellness, why they should, and how they can get started! During this fascinating conversation, we serve up some piping hot tips and strategies that will help you optimize your health so that you can continue to perform at your best, now and in the future. Bon appétit! In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌ How tracking your health KPIs will give you a big-picture understanding of your health The most common nutrition misconceptions (and simple healthy changes you can make today!) How to understand and adapt to your body’s evolving needs in your 40s and beyond Guest bio: Cristina Tahoces is a holistic nutritionist and the owner of Thrive Nutrition Practice. Timestamps:‌ ‌ 00:32 Meet Cristina Tahoces 03:03 Impacts of wellness 05:19 Why mamapreneurs don’t prioritize wellness 12:05 Health KPIs 14:12 Your body’s evolving needs 23:01 Nutrition misconceptions 28:08 Hydration & clarity 32:28 Protein-forward meals 35:53 Stop snacking 40:18 Final takeaways Links mentioned:‌ ‌ Cristina Tahoces https://www.thrivenutritionpractice.com Instagram: @thrivenpcristina A-Players Rapid Impact Business Coaching Experience https://www.mamasandco.com/groupcoaching — Learn with me: Mamapreneur Success Path - Free Audio Training ‌Connect with me: Facebook: https://www.facebook.com/liannekimcoach Instagram: @liannekimcoach Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com Instagram: @mamasandco Podcasting support: https://theultimatecreative.com https://copymagic.agency

Time management is essential to successful and joyful entrepreneurship — and that goes double for mamapreneurs. When we’re juggling content creation, afterschool activities, doctor’s appointments, strategy sessions, and serving our clients, it’s easy to be left feeling exhausted and depleted… while barely closer to our goals. The problem? We’re not always structuring our work week effectively, in a way that allows us to get MORE of the right stuff done in less time — so that we can make REAL impact (without burning the candle at both ends)! As an added bonus, better organizing your schedule and reducing the hustle and stress will improve the quality of your work, leading to better outcomes and happier clients. In this episode of The Business of Thinking Big, I share five core concepts that will help you embrace your ability to control your time, reap the amazing benefits of a well-structured work week, and move toward your goals with more joy and ease. If you’re tired of feeling as though you’re just spinning your wheels day after day, then you’ll want to press play! In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌ How to get more intentional and make stronger choices when it comes to where your time is going How to create meaningful space to work both IN and ON your business How to group tasks together in order to boost your performance and results Timestamps:‌ ‌ 00:34 Intro 04:24 Decide that you are in control 14:34 Forward-facing v. inward-facing days 22:20 Group like tasks together 29:26 Start your day & week strong 33:50 Visualize your week 41:23 Recap & episode recommendations Links mentioned:‌ ‌ The Business of Thinking Big #247: Mindset Mondays: Eat the Frog https://www.liannekim.com/blog/247 The Business of Thinking Big #61: How I Structure My Week https://www.liannekim.com/blog/61 — Are you looking for a business coach? Book in for a conversation: https://calendly.com/my-schedule-/discovery-call Learn with me: Mamapreneur Success Path - Free Audio Training ‌Connect with me: Facebook: https://www.facebook.com/liannekimcoach Instagram: @liannekimcoach Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com Instagram: @mamasandco Podcasting support: https://theultimatecreative.com https://copymagic.agency

Women entrepreneurs often struggle with a lack of confidence — especially as new business owners. Stepping into a new identity as a business owner can trigger imposter syndrome or leave you worried that others may judge you. While it’s only human to feel a little unsure when jumping into a new endeavour, a serious and ongoing lack of confidence may kill your spirit… and eventually your business. If you often find yourself wondering, “Who am I to think I can actually DO this?”, then this episode of The Business of Thinking Big is for you! My guest Lynn Harrison is the founder of Lessons With Lynn. As a High Performance Coach and yoga instructor, Lynn helps her clients get clear on what they want in life and live it with more meaning, energy, and joy. In this episode of The Business of Thinking Big, Lynn and I explore the early challenges that Lynn faced and conquered while building her business — from learning how to embrace her identity as a business owner to letting go of social media expectations and finding a content strategy that truly works for her. Tune in as we explore the steps she took to build her online presence, how she discovered the type of content that she feels genuinely GOOD about sharing, and how she remains aligned and authentic on her socials. You will not want to miss out on Lynn’s golden nuggets of wisdom! In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌ The amazing power of claiming your business (and your genius!) out loud The turning point that helped Lynn become more comfortable and confident being visible online The positive effects of joining a thriving community of likeminded business owners! Guest bio: Lynn Harrison dropped out of a successful 15+ year corporate career 8 years ago and became a Certified High Performance Coach and yoga/functional movement instructor. She is also the founder of Bells and Whistles, an employee/member perks program. Timestamps:‌ ‌ 00:31 Meet Lynn Harrison 05:56 Identity shifts 09:10 Overcoming identity struggles 12:50 “Normalizing” & social media 15:53 Getting confident being visible online 17:40 Share your mission your way 19:25 Giving value 22:55 Consistency 28:04 100 class goal-setting 30:43 A-Players 34:22 Revenue wins 37:37 A-Player relationships 39:45 Final takeaway Links mentioned:‌ Lynn Harrison https://www.lessonswithlynn.com https://www.bellsandwhistles.ca Instagram: @lessonswithlynn A-Players Rapid Impact Business Coaching Experience https://www.mamasandco.com/groupcoaching Learn with me: Mamapreneur Success Path - Free Audio Training ‌Connect with me: Facebook: https://www.facebook.com/liannekimcoach Instagram: @liannekimcoach Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com Instagram: @mamasandco Podcasting support: https://theultimatecreative.com https://copymagic.agency

So many people who identify as "creative" struggle to turn their skills into a viable and fulfilling career. While the arts and other creative fields may be tough to break into, learning from those who’ve found success can help you boost your own chances of getting that big break! My guest for this episode of The Business of Thinking Big has not only carved out a place for themselves in their chosen creative field, they’re now creating work for other talented and aspiring creatives. Anthony Q. Farrell is a BAFTA-winning, Emmy-nominated writer, producer, occasional director, comedian, and actor, and the creator of CTV’s delightful workplace comedy Shelved, which follows the lives of the employees and patrons of a fictional library in Toronto’s Parkdale neighbourhood. Anthony’s career has taken him to some wonderful places, including writing for (and appearing as an extra in) NBC’s HUGELY popular sitcom The Office! During this conversation, Anthony shares the steps that he took along his path to creative success, his thoughts on the origin of creativity, his creative role models, and how he’s juggled his multiple interests. As a bonus, he even reveals some behind-the-scenes TV trivia! In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌ The hidden consequence of giving up your day job while honing your craft The links between trauma and the artistic process How to encourage your child to explore their creativity and follow their dreams Guest bio: Anthony Q. Farrell is an award-winning writer and producer. He is the creator of CTV’s Shelved. Timestamps:‌ ‌ 00:33 Meet Anthony Q. Farrell 02:56 Anthony’s early path 07:09 Where creativity comes from 09:36 Kids & creativity 12:21 Vermont summer stock story 15:14 Parental encouragement 17:20 The creative paradox 19:45 Starving artists, trauma & art 26:12 Creative flow 28:32 Balancing career & family 36:31 Creative role models 40:17 Tips & conclusion Links mentioned:‌ ‌ Anthony Q. Farrell https://www.imdb.com/name/nm1940444 Shelved https://www.imdb.com/title/tt21057886 The Office https://www.imdb.com/title/tt0386676 The Groundlings https://groundlings.com — Learn with me: Mamapreneur Success Path - Free Audio Training ‌Connect with me: Facebook: https://www.facebook.com/liannekimcoach Instagram: @liannekimcoach Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com Instagram: @mamasandco Podcasting support: https://theultimatecreative.com https://copymagic.agency

Growing a business takes a long time — and the learning curve can feel intense! Picking the brain of an established business leader and hearing about their biggest wins, biggest flops, and hard-won lessons is a great way to learn from their experience, and their proven insights can help you get further, faster. This episode of The Business of Thinking Big is my very first ‘Ask Me Anything’ style episode, with questions provided by members of my Mamas & Co. community — and I’ll tell you right now, they came up with some good ones! Tune in as I get candid about my real, unfiltered, behind-the-scenes experiences of building my business, and my top tips to help you grow yours! You’ll learn about the inspiration behind the Mamas & Co. community, my biggest business regret and triumph, which administrative tasks you should be delegating, how to find your pricing sweet spot, where you should put your marketing dollars first, and so much more. Consider this episode a bite-sized sample of business coaching… you’ll definitely want to grab a pen and notebook to write down these practical, juicy tips! Listen now to discover:‌ ‌ How to get your dream clients to see you as an expert and thought leader How to balance charging your value with acknowledging pricing pressures in an economic downturn What to do when your real zone of genius turns out to be something unexpected Timestamps:‌ ‌ 00:32 Intro 03:03 Why I started Mamas & Co. 06:25 How to be seen as an expert 09:44 Administrative tasks 14:02 Dealing with recessions 18:27 Is your marketing working? 23:17 Average markups 25:00 Biggest regret 27:53 Zone of genius surprises 33:29 What I’m most proud of 37:14 First marketing choices 41:47 Greatest strength & weakness 44:50 Conclusion Links mentioned:‌ ‌ Building a Joyful Business https://www.liannekim.com/book Episode #224: Cultivating Patience https://www.liannekim.com/blog/224 A-Players Rapid Impact Business Coaching Experience https://www.mamasandco.com/groupcoaching — Learn with me: Mamapreneur Success Path - Free Audio Training ‌Connect with me: Facebook: https://www.facebook.com/liannekimcoach Instagram: @liannekimcoach Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com Instagram: @mamasandco Podcasting support: https://theultimatecreative.com https://copymagic.agency