23andMe is selling access to customer's DNA

23andMe and Ancestory.com allow people to spit in a tube and have their DNA analysed to learn more about their ancestory and any health risks. To date, more than 14 million people have spit in tubes and sent it in to 23andMe. Now the company is selling access to an anonymised database of customer DNA to pharmaceutical giant GSK.

In today's episode of The Dive, Bryce and Ren look at how genealogy companies use the customer DNA they collect, and how it has been used to do everything from discover new drugs to solve murders.

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