All good things must come to an end... Well, at least for now. It's been quite the ride, Dreamers. I'm so grateful that you've all chosen to come along with me on my podcast journey. I'm so grateful for those of you who have been loyal listeners week after week, and for everyone who's reached out with kind words or left a review or shared on their Instagram. And don't worry—after every ending comes a new beginning, and today I'm going to talk about what's coming next for Dreampro, what projects we've been working on behind the scenes, and when you can expect to see this podcast make its triumphant return. This isn't goodbye, Dreamers. I'll be back—and in the meantime, you can stay connected with me via Instagram, Facebook, or through my website! I'll see you around! CONNECT WITH ARIEL: INSTAGRAM: https://www.instagram.com/dreamprocourses/ THE DREAMER’S SOCIETY FACEBOOK COMMUNITY: https://www.facebook.com/groups/thedreamerssociety WEBSITE: https://dreamprocourses.com JOIN THE COURSE ALCHEMIST: https://dreamprocourses.com/the-course-alchemist

What you DO have: the desire, the expertise, and the drive. What you DON'T have: the time, the knowledge, or any idea where to start. ...Or do you? In this episode of The Dreamer's Lounge, join me and my guest, Profits + Prosecco podcast host Katie Ferro, to hear the story of how she made the leap from corporate life to building her thriving bookkeeping business to becoming a two-time course creator! Come along as we discuss building a business that honors the way you do life, how a busy mom of three successfully created a stream of passive income through course creation, and how to stop allowing doubt to hold you back from reaching your full potential as a business owner. CONNECT WITH ARIEL: INSTAGRAM: https://www.instagram.com/dreamprocourses/ THE DREAMER’S SOCIETY FACEBOOK COMMUNITY: https://www.facebook.com/groups/thedreamerssociety WEBSITE: https://dreamprocourses.com JOIN THE COURSE ALCHEMIST: https://dreamprocourses.com/the-course-alchemist CONNECT WITH KATIE: WEBSITE: https://www.katieferro.com/ INSTAGRAM: http://www.instagram.com/orderlyaccountingbykatie

Are you sitting on a course-creation goldmine?! If you have ever wanted to branch out in terms of your business pursuits, but have let fear and doubt hold you back, not only are you stifling your own creative process, you’re failing to help people to your fullest potential, and literally sitting on what could be a consistent stream of passive income. As exhilarating as course creation can be, it’s also a daunting process to take all your ideas - and entire process, really- and boil it down to basics that others can learn and implement. There are lots of things you learn after the fact, that are only available to figure out thanks to that old jerk, Hindsight. That’s why in this episode we’ll talk about: What I wish I knew before creating a course Tips to make the process easier Getting as much or as little help as you need while creating If you have enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me, @dreamprocourses. Whatever it is that’s holding you back, please let it go because people need to hear what you have to say. If you've ever struggled with doubt about where to start, or even if you should, just know that people need to hear what you have to say and they need to hear how you are going to say it. The way that you teach has the potential to change the course (sorry I had to) of someone’s life, and help them learn in a way that’s never before been available to them. If you feel called to creating a specific course, don’t ignore it and don’t hesitate because you’re afraid you might not be good enough- that’s a shitty reason to miss out on what could be a massive opportunity. CONNECT WITH ARIEL: INSTAGRAM: https://www.instagram.com/dreamprocourses/ THE DREAMER’S SOCIETY FACEBOOK COMMUNITY: https://www.facebook.com/groups/thedreamerssociety WEBSITE: https://dreamprocourses.com JOIN THE COURSE ALCHEMIST: https://dreamprocourses.com/the-course-alchemist

Today’s post is all about the way I see the evolution of online education playing out. In the wake of all the economic upheaval, everything feels a tad unsteady including all the changes in the education sphere…if people are all about tightening their belts these days, does that spell doom for you and your course? What changes do you need to make in order to land feet first into this new world of post pandemic, online education? Well, lucky for you, in the latest episode of The Dreamer’s Lounge Podcast, I’ll go into: What I see as the major changes in education How to get out in front of said changes Ways to seize this upheaval as an opportunity In a world where the word traditional no longer holds the power it once did, it feels like anything is possible within the online education industry. It’s future looks bright if you know the right way to look at it, and the right things to do to get ahead of the curve. There is a massive opportunity here for you to showcase your offer- never before has non-traditional education been so highly regarded. Gone are the days of college degrees being the end all be all in terms of higher learning. Nowadays, your course could be just the ticket for a small business owner, or an aspiring entrepreneur- they just have to find you. If you have enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me, @dreamprocourses. CONNECT WITH ARIEL: INSTAGRAM: https://www.instagram.com/dreamprocourses/ THE DREAMER’S SOCIETY FACEBOOK COMMUNITY: https://www.facebook.com/groups/thedreamerssociety WEBSITE: https://dreamprocourses.com JOIN THE COURSE ALCHEMIST: https://dreamprocourses.com/the-course-alchemist

Do you want a transparent look BTS of my launch happening right now? Then you are in the right place my friend because, in this episode, I am spilling the tea on our launch for The Course Alchemist. TCA was created back in early 2020 and has continued to support our students in creating high-quality courses for their business. Get an inside look at launching a course to gain helpful insight for your next course and launch now. If you have enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me, @dreamprocourses. Ready to create + validate your profitable course topic? Register for the 3-hour interactive workshop The Course Topic Cocktail Hour now https://learn.dreamprocourses.com/topic CONNECT WITH ARIEL: INSTAGRAM: https://www.instagram.com/dreamprocourses/ THE DREAMER’S SOCIETY FACEBOOK COMMUNITY: https://www.facebook.com/groups/thedreamerssociety WEBSITE: https://dreamprocourses.com

No matter how you slice it, innovation is a vital component of growing your business and keeping it relevant. If it’s not done carefully, however, you stand the chance of going off the rails or making your established business unrecognizable. That’s why it’s important to remember why you started, and even more important to remember where you want to go. In this episode I’ll talk more about: Innovation, and why we need it How true innovation should enhance your course Questions to ask when implementing changes True innovation is thinking outside of the box and instead of relying on what’s always worked, it’s seeking evermore efficient and optimal solutions. It isn’t rash or impulsive- instead, it’s the result of thoughtful discernment that’s informed by your own life experiences and the way they apply to the needs and wants of your clients. If you have enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me, @dreamprocourses. CONNECT WITH ARIEL: INSTAGRAM: https://www.instagram.com/dreamprocourses/ THE DREAMER’S SOCIETY FACEBOOK COMMUNITY: https://www.facebook.com/groups/thedreamerssociety WEBSITE: https://dreamprocourses.com JOIN THE COURSE ALCHEMIST: https://dreamprocourses.com/the-course-alchemist

So, do I think beta programs are dying? Yes and no. I think you have to take the context and economic climate into account when deciding the best course of action for your unique program. Do you have a following that would be understanding of any mild hiccups, and help inform your process? Times are tough these days, so there might be fewer of these “need to be first” seekers, and more and more customers demanding value with every dollar they hesitantly spend. In this episode we’ll talk more about: The good and bad of beta testing How to decide if beta testing is right for your course I think the answer here is that even with a beta program, there has to be inherent value that customers can see. Even your beta program must be of a certain quality to translate to today’s inflated market. At this point, it’s up to you to decide if you might as well go whole hog and just roll out a completed program, or if you truly feel customer feedback would be vitally helpful/ you’re not going to scare customers away with an uncompleted course. If you have enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me, @dreamprocourses. CONNECT WITH ARIEL: INSTAGRAM: https://www.instagram.com/dreamprocourses/ THE DREAMER’S SOCIETY FACEBOOK COMMUNITY: https://www.facebook.com/groups/thedreamerssociety WEBSITE: https://dreamprocourses.com JOIN THE COURSE ALCHEMIST: https://dreamprocourses.com/the-course-alchemist

One of the most common questions I get is, how do I create multiple streams of income if I’m already pulled in so many different directions? If you are a small business owner, chances are one of your main goals is to try and reach as many ideal clients as you can. This is no small task, especially if you are chronically busy ( if you own your own business, you probably are). That’s why in this episode of the podcast I’ll get into: How courses are the bread and butter of multiple income streams Things to keep in mind as you go create Course development is an easy and oftentimes evergreen way to connect to a wider audience and make passive income. Course creation is a great way to showcase your knowledge base, encourage new and innovative solutions and ideas, and more. If you have enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me, @dreamprocourses. CONNECT WITH ARIEL: INSTAGRAM: https://www.instagram.com/dreamprocourses/ THE DREAMER’S SOCIETY FACEBOOK COMMUNITY: https://www.facebook.com/groups/thedreamerssociety WEBSITE: https://dreamprocourses.com JOIN THE COURSE ALCHEMIST: https://dreamprocourses.com/the-course-alchemist

When people ask me for tips on making their businesses better or more profitable, they’re often surprised when I tell them to focus on their workplace culture and make any changes needed to ensure a more respectful and flexible workplace. But here’s the thing- and it’s actually very simple- if your employees feel heard, valued, proud of the work you’re doing, and don’t dread going into work, they’ll be more productive. That’s why in this episode we’ll talk more about: Simple ways to make sure your work culture is on point Things I do as a boss to lead effectively Valuing your team as people first, employees second If your people feel fulfilled and respected, they’ll produce more quality work, and their happiness at work will yield more workplace positivity all-around. It’s like a self-sustaining non-misery machine, and it can make or break your business. Checking in with your employees periodically gives you a good idea about the headspace they’re in both individually and as a group, and can help you make adjustments where needed to foster an environment of trust and motivation while honoring the inherent human need for joy and rest. If you have enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me, @dreamprocourses. CONNECT WITH ARIEL: INSTAGRAM: https://www.instagram.com/dreamprocourses/ THE DREAMER’S SOCIETY FACEBOOK COMMUNITY: https://www.facebook.com/groups/thedreamerssociety WEBSITE: https://dreamprocourses.com JOIN THE COURSE ALCHEMIST: https://dreamprocourses.com/the-course-alchemist

We hear it all the time- hustle, grind, mom boss. We’re bombarded with messages that if we’re not working ourselves practically to death then we’re not working hard enough and we’re not going to be successful. If you fall into this line of thinking, it starts to feel like doing anything for yourself is selfish and lazy. But when you really think about it, the bottom line or profit margin isn’t going to keep you company in a hospital bed, which is where you’ll end up if you don’t start taking care of yourself. That’s why on this episode we’ll talk more about: The importance of mental and physical health Practical ways you can improve both There are various ways you can improve your quality of life in simple ways, which will ultimately help your business thrive and grow. As soon as you achieve a healthier and happier life you’ll be able to show up in all areas of your life- present and healthy If you have enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me, @dreamprocourses. CONNECT WITH ARIEL: INSTAGRAM: https://www.instagram.com/dreamprocourses/ THE DREAMER’S SOCIETY FACEBOOK COMMUNITY: https://www.facebook.com/groups/thedreamerssociety WEBSITE: https://dreamprocourses.com JOIN THE COURSE ALCHEMIST: https://dreamprocourses.com/the-course-alchemist

Did you know I work with my husband? World, meet Jason, my former tree-trimmer/ optimization coach turned valuable member of the Dreampro team. Now some of you may be asking…how does that work exactly? Yes, I work and live with my husband…AND I still love him at the end of the day. We’re going to cover a lot of ground today and one of those topics is HOW the above is and stays true. We’ll cover: Jason’s perspectives on our business The importance of communication in business and relationships Ways to maintain good boundaries We’re both proud of the business we’ve built, and part of the reason we’ve been so successful is because we’re great partners to each other both at work and at home. It’s not always easy, but when your spouse also becomes part of your dream team, there really is nothing like it. If you have enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me, @dreamprocourses. CONNECT WITH ARIEL: INSTAGRAM: https://www.instagram.com/dreamprocourses/ THE DREAMER’S SOCIETY FACEBOOK COMMUNITY: https://www.facebook.com/groups/thedreamerssociety WEBSITE: https://dreamprocourses.com JOIN THE COURSE ALCHEMIST: https://dreamprocourses.com/the-course-alchemist

For those of us who create, and especially for those of us who create through writing, there is probably no word more frightening than the P-word. Plagiarism. No thank you. As someone who helps curate courses for various small businesses, I have to be adaptable to all sorts of industries, some of which aren’t my area of expertise. While I’m never completing a course purely from scratch, I still have to build it with a working knowledge of the various topics. Enter, research, and the delicate dance of researching and citing and outright stealing. In this episode I talk more about: How to uphold intellectual integrity How to incorporate research and others’ knowledge fairly It’s important that you shine through in your course, and that your unique personality and experiences color the program. You’re less an author and more a guide and the journey you’re taking your clients on is the point more so than the destination. Don’t shy away from research but don’t overpower your own story either. If you have enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me, @dreamprocourses. CONNECT WITH ARIEL: INSTAGRAM: https://www.instagram.com/dreamprocourses/ THE DREAMER’S SOCIETY FACEBOOK COMMUNITY: https://www.facebook.com/groups/thedreamerssociety WEBSITE: https://dreamprocourses.com JOIN THE COURSE ALCHEMIST: https://dreamprocourses.com/the-course-alchemist

If we’re not creating with our clients from a place of intentionality, then we need to reevaluate our strategy; content for content’s sake serves no one, and I’m not here to waste anyone’s time, especially my own. This means you can’t be afraid, to be honest with your clients, and you have to operate from a place of bravery and steadfast knowledge. In the latest episode of The Dreamer’s Lounge Podcast, I talk more about: Delivering what clients need versus what they want My own experiences with various courses The importance of foundational work from you and your client This all comes down to communication, and being able to sit in some potential temporary awkwardness with the ultimate goal of real, transformative change. Remember you’re not here to give them what they want; if they were able to sustain their business off of that they wouldn’t have sought you out at all. You’re here to evaluate everything, and give them what they NEED. If you have enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me, @dreamprocourses. CONNECT WITH ARIEL: INSTAGRAM: https://www.instagram.com/dreamprocourses/ THE DREAMER’S SOCIETY FACEBOOK COMMUNITY: https://www.facebook.com/groups/thedreamerssociety WEBSITE: https://dreamprocourses.com JOIN THE COURSE ALCHEMIST: https://dreamprocourses.com/the-course-alchemist

This episode is being shared from our Done-for-You Instagram Live Series, which is an incredible opportunity for you to learn more about our brand, our mission, our process, and of course, our services to help you… Make an informed decision about working with us Understand how this can change your business AND your clients' lives for the better See what it is like to work with an Instructional Design Dream Team (& why we're different 😉) Hang out with us (because we're a good time) For Day 2, we brought on a multiple-time client, Tara Counterman, to discuss how she has leveraged the courses we have created for her in different ways for her company to maximize her time and income. Those who book a call with us during this week will get an Airbnb Gift Card when they officially sign on with us! 🎉 Click the link below to grab our packages and pricing guide and book a call with us today! Outsource Your Course with Dreampro: www.outsourceyourcourse.com

This episode is being shared from our Done-for-You Instagram Live Series, which is an incredible opportunity for you to learn more about our brand, our mission, our process, and of course, our services to help you… Make an informed decision about working with us Understand how this can change your business AND your clients' lives for the better See what it is like to work with an Instructional Design Dream Team (& why we're different 😉) Hang out with us (because we're a good time) For Day 1, we shared when the best time to hire Dreampro is to ensure you’re making the right decision. In this live, we are joined by one of our clients, LaTasha Abraham, who shares her experience working with Dreampro as she started her life coaching business. Those who book a call with us during this week will get an Airbnb Gift Card when they officially sign on with us! 🎉 Click the link below to grab our packages and pricing guide and book a call with us today! Outsource Your Course with Dreampro: www.outsourceyourcourse.com

As a business owner, I’m constantly learning, growing, and evolving. I’ve been sitting on some feelings and thoughts for a while that I’ve been wanting to share about entrepreneurship. In this episode, I take some time to do just that. There are so many things I’ve learned through the different seasons of business ownership that have taught me lessons that will stay with me forever. I shared those here, really diving into some important learnings that have acted as guiding lights for me as I continue to navigate the entrepreneurial journey. Here’s are the topics and learnings I touch on in this episode: The Drive to Start My Business Listen to Your Gut, Not Other People Make Sure to Enjoy the Ride Learn from True Experts What a Lack of Profit Taught Me A Focus on My Mission & Values The truth is that running a business is REALLY hard. But it’s also rewarding and exciting. Part of the process is trial and error and learning different ways to navigate the challenges that come your way. I hope this episode helps you do that even a little bit better as you continue down your unique path. If you have enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me, @dreamprocourses. CONNECT WITH ARIEL: INSTAGRAM: https://www.instagram.com/dreamprocourses/ THE DREAMER’S SOCIETY FACEBOOK COMMUNITY: https://www.facebook.com/groups/thedreamerssociety WEBSITE: https://dreamprocourses.com JOIN THE COURSE ALCHEMIST: https://dreamprocourses.com/the-course-alchemist

Another week on the pod, another amazing guest! Natalie Dobkins is a professional dog trainer who is also helping fellow dog trainers build their businesses. I have a special relationship with Natalie because she trained my two dogs - and did an amazing job with it. Natalie had a lot to say about her unique business journey. Due to some extenuating circumstances, Natalie has had to start from scratch in her business. While this has been difficult, she has risen to the challenge and has let her passion lead her in the process. Here’s what we chat about on the episode: All About Natalie & Her Business Journey Natalie on Facing a Challenge in Her Business Training People & Dogs: Her Approach Helping People Build Their Dog Training Businesses Natalie dropped tons of knowledge on building a business, gaining a following, and what to do in the wake of a major setback. Are you wondering how she’s managed to do it all? Then you MUST tune in to this insightful episode! If you have enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me, @dreamprocourses. CONNECT WITH ARIEL: INSTAGRAM: https://www.instagram.com/dreamprocourses/ THE DREAMER’S SOCIETY FACEBOOK COMMUNITY: https://www.facebook.com/groups/thedreamerssociety WEBSITE: https://dreamprocourses.com JOIN THE COURSE ALCHEMIST: https://dreamprocourses.com/the-course-alchemist CONNECT WITH NATALIE: INSTAGRAM: https://www.instagram.com/nataliedobkins/ DOG TRAINING: https://www.instagram.com/teamk9.training/ DOG TRAINER BUSINESS SCHOOL: https://www.instagram.com/dogtrainer_business_school/

It’s always so fun to have a knowledgeable guest on the pod! In this week’s episode, I’m joined by Erin Andersen. Erin is a LinkedIn marketing strategist for small business owners based in New York City. She’s a coach and soon to be podcast host and a speaker that works with global clients. She does hiring for companies and, in short, is a business extraordinaire and is SO good at what she does. With that being said, she has so much knowledge to share on the episode and can really clue you into the power of LinkedIn if you’re not already tapped into the platform. And, even if you already have a LinkedIn profile, she shares a lot of tips for elevating your presence to get the most out of it. Here’s what we chat about on the episode: Erin’s Story The Power of LinkedIn & How It Functions Using Social Media Strategically Why LinkedIn for Hiring? Top Tips for Creating a LinkedIn Presence With more people working remotely than ever, LinkedIn has evolved to fit the world of business today. Are you up on the latest trends and ways to use the platform? Find out by listening in! If you have enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me, @dreamprocourses. CONNECT WITH ARIEL: INSTAGRAM: https://www.instagram.com/dreamprocourses/ THE DREAMER’S SOCIETY FACEBOOK COMMUNITY: https://www.facebook.com/groups/thedreamerssociety WEBSITE: https://dreamprocourses.com JOIN THE COURSE ALCHEMIST: https://dreamprocourses.com/the-course-alchemist CONNECT WITH ERIN: Email: info@yourbrandnetworker.com LinkedIn: https://linkedin.com/in/yourbrandnetworker Instagram: https://instagram.com/yourbrandnetworker

Many people tend to get really hung up on the technology piece of course creation, but you don’t have to! The truth is, this part of the process doesn’t have to be overwhelming and scary. To help you zero in on what you ACTUALLY need to get started, I recorded an episode about some of my favorite tools, software, and platforms. Here’s what I talk about in this episode: The Technology Basics - Must-Have Items Additional Tech Tools & Software - Nice to Haves These are just my recommendations, and obviously, there are more items out there depending on your business and goals. But, this is definitely a great starting point if you’re just getting going in course creation. If you have enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me, @dreamprocourses. CONNECT WITH ARIEL: INSTAGRAM: https://www.instagram.com/dreamprocourses/ THE DREAMER’S SOCIETY FACEBOOK COMMUNITY: https://www.facebook.com/groups/thedreamerssociety WEBSITE: https://dreamprocourses.com JOIN THE COURSE ALCHEMIST: https://dreamprocourses.com/the-course-alchemist EPISODE RESOURCES: Kajabi business platform (affiliate link): https://learn.dreamprocourses.com/kajabi Canva graphic designer: https://canva.com Loom screen recorder: https://www.loom.com/ Zoom meetings: https://zoom.us/ Wave.video video maker + hosting: https://wave.video/ Vyond video production: https://vyond.com/ Circle community platform: https://circle.so/ Mighty Networks community platform: https://www.mightynetworks.com/ Kahoot! game-based learning platform: https://kahoot.com/ Mindstamp interactive video platform: https://www.mindstamp.io/

The topic of paid content versus what should be free can be a tough line to straddle for some. I definitely have some thoughts on the topic, which is why I decided to dive into it on this episode. While I understand thinking that you want to put everything behind a paywall, I also think there are some specific reasons to provide your audience with free content, too. As you navigate these waters, it’s REALLY important to examine what you’re offering as part of your paid content to ensure you’re giving them the curated content that they’re yearning. Here’s what I talk about in this episode: The Difference Between Paid and Free Content High Ticket vs. Low Cost Content What People Want Out of Courses I hope this episode inspires you to think about your paid content and what you offer your audience for free to refine your perspective and content philosophy. If you have enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me, @dreamprocourses. CONNECT WITH ARIEL: INSTAGRAM: https://www.instagram.com/dreamprocourses/ THE DREAMER’S SOCIETY FACEBOOK COMMUNITY: https://www.facebook.com/groups/thedreamerssociety WEBSITE: https://dreamprocourses.com JOIN THE COURSE ALCHEMIST: https://dreamprocourses.com/the-course-alchemist