Lessons in Strategic Communication for Finance Professionals

Embark on a journey through the treacherous terrain of strategic messaging as we dissect the recent communication blunders of Kellogg's and Wendy's. It's a perilous world out there for finance and accounting leaders tasked with navigating their company's external narratives – one wrong word could spell disaster for your brand's reputation. In this episode, we delve into why empathy and understanding the economic pulse of your audience is not just important, but critical for those speaking on behalf of their company. Discover key concepts and actionable guidance to bulletproof your public communication strategies, ensuring your messaging hits the mark every time.

Join me as we explore the nuances of crafting messages that resonate with consumers and safeguard your personal and corporate brand integrity. We'll unravel the dire consequences of disconnect and arrogance in communications, providing lessons that finance leaders can't afford to ignore. Learn how to wield the power of consistency, align company values with consumer needs, and genuinely connect with your audience—all while avoiding the snares of misplaced humor or off-the-cuff remarks. Tune in to fortify your leadership toolkit and ensure that when you speak, your audience doesn't just listen—they trust and believe in what you have to say.


Please connect with me on:

1. Instagram: stephen.mclain
2. Twitter: smclainiii
3. Facebook: stephenmclainconsultant
4. LinkedIn: stephenjmclainiii

For more resources, please visit Finance Leader Academy: financeleaderacademy.com.

1. On the website, you can download the Become a Finance Leader Guide. You can use this guide to build your Finance Leadership skills so you can help senior leaders develop and execute the strategy.
2. I also offer a course, Advance Your Finance and Accounting Career: Developing a Promotion Strategy that Sets You Apart.