#20: Mikkel & Brian - Growth officers, hackers og data scientists - nye roller i marketing eller spild af tid?
I denne episode taler de to partnere i Kvadrant Consulting, Mikkel og Brian, om nye roller i marketing. De taler blandt andet om:
- Er nye roller som growth officers, hackers og data scientists kommet for at blive eller er de splid af tid?
- Fordele og ulemper ved specialister vs. generalister.
- En CMO´s rolle i en fragmenteret og specialiseret marketingfunktion.
Rigtig god fornøjelse.
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